How to write a press release that gets results
In this guide you'll learn exactly how to write a press release that gets noticed and pick up by bloggers and journalists.
Topic: Pittsburgh
How to use GA4 to optimize your digital marketing strategy
Here's a framework for maximizing Google Analytics 4 to improve your digital marketing strategy.
How 5 agencies delivered incredible results for their clients
These success stories prove the ROI of call tracking
Google Maps will tell you how hard it will be to find parking
Now you can plan enough time not just for driving to your destination but also the time it takes to park at your destination with the Google Maps app.
SearchCap: Local Marketing Automation Tools, App Indexing May Change SEO & Mars Google Doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Enterprise Local Marketing Automation Tools — New Marketing Intelligence Report Sep 29, 2015 by Search Engine Land Completely updated with the latest industry statistics, developing market trends, new vendor profiles and […]
SearchCap: AdWords Currency Conversions, Bing Image Widget, & Shopping Campaigns
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Google Shopping Campaigns Countdown Is On: Transition Surprises And Tips From The Experts Tick tock, we’re in the final countdown before the big transition from traditional product listing ad (PLA) […]
Google Keyword Planner Now Shows Trademarked Terms
At some point recently, Google started to indicate terms that are trademarked in the Keyword Planner with the TM mark. Dan Shure of Evolving SEO tweeted about the new feature, noting that McDonald’s “I’m Lovin’ It” tagline is not marked as trademarked while Staples’ “The Easy Button” is marked as such. (Burger King’s “Have It […]
The Google (George) Ferris Wheel Logo
Featured on Google home pages worldwide today is an ultra special Google Doodle not just for Valentine’s Day but also for the 154th birthday of George W.G. Ferris Jr., the inventor of the Ferris Wheel. This year’s Google Valentine’s Day logo has tons of layers behind it. It is a Valentine’s Day logo, it is […]
Google Opens Kimono (Slightly) On AdWords Screening Measures
Followers of news about Google AdWords know that problematic errors — instances in which ads that violate the company’s own advertising standards slip by — come up quite regularly. Most recently, Google, along with advertiser ProFlowers, was roundly and publicly criticized for AdWords that seemed to indicate that local florists were sold out in advance […]
SearchCap: The Day In Search, September 23, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Dear Bing & Yahoo: Pushing Deck Chairs Around Isn’t A Good Plan I swear, it’s like watching the Titanic having run into that iceberg, as Bing and Yahoo try to figure […]
Search In Pics: SMX Sign At Javits, Blekko Is Sorry & No Crying In SEO
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
SearchCap: The Day In Search, December 8, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Adds New Filtering & Refinement Options To Keyword Tool The Google AdWords Blog announced a few new features recently added to the new keyword tool released in September 2009. The […]
Google Mulling Several Ways To Integrate Ads On Maps
A number of articles appeared that speculate about or discuss ads on Google Maps (PC and mobile) now and in the future. Google Maps is one of Google’s most successful and valuable properties — arguably even more so in mobile — and the company is going to be both careful and thoughtful about how it […]
SearchCap: The Day In Search, May 5, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords Opens Up Trademarked Bidding To Most Countries BrandVerity tipped me off to news that Google has modified their AdWords trademark policy to allows bidding on trademarked terms in 190 […]
Bid Management Automation: Fraught with Questionable Assumptions
Today, there’s no viable “con” position in the “paid search bid management” debate. Either you sing the praises of automated bid management, or you’ll be asked to sit in a dark corner (or cave) and contemplate what possessed you to enter the digital marketing arena. Unfortunately, there are few real debates on the advantages and […]
Search Biz: Google Ups And Downs, Yahoo’s Jekyll And Hyde Sides, The Revolving (Personnel) Door, & More
Writing the Search Biz column is challenging because of the diverse group of stories that get collected every day. Today there’s an unusually large number; however, there are basically three broad themes: Google and the company’s legal challenges, Yahoo’s Jekyll and Hyde positions on China and human rights, and the revolving personnel door at both […]
SearchCap: The Day In Search, February 28, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google Transit Coming To New York Metropolitan Area
Google May Start New York Transit Guide to Boost Ads from Bloomberg reports that Google Transit will soon support the New York/New Jersey metropolitan area. Currently Google Transit covers about 15 U.S. cities including Burbank, Humboldt County, Orange County, San Diego, Tampa, Honolulu, Duluth, Las Vegas Monorail, Reno, Eugene, Portland, Pittsburgh, Austin, Dallas and Seattle. […]
Oklahoma, Where The Google Comes Sweepin’ Down The Plain
From California, Google has spread out across the great land of the United States. New York! Washington! Arizona! And now which of the fifty nifty United States is Google heading to next? Oklahoma! Below, some news of Google’s plans for the Sooner State and well as a recap of what other states it has conquered […]