No, the customer isn’t always right—How to get the most from your CX data
Brands influence consumer perception through the intentional design and execution of their experiences. Here are four steps to get it right.
Topic: Predictive analytics
Google Performance Planner adds support for ineligible campaigns, secondary metrics, ‘Suggested changes,’ specific time ranges
These new features expand Performance Planner’s flexibility, making it potentially more useful for advertisers in more situations.
Demand forecasts, consumer interest and audience insights are coming to Google Ads’ Insights Page
The new features may help all advertisers, but the benefits will likely be greater for SMBs working on tighter resources.
Google Analytics 4 updates include data-driven attribution, machine learning models to fill in measurement gaps and a Search Console integration
Google hasn’t said when it will deprecate Universal Analytics, but the updates and language in the announcement suggest that search marketers should prepare for the change.
How much of the market do you really own?
Share of search can reveal the truth.
How CarParts.com leverages CDP tech to create customer-centric experiences
Adopting a CDP from Blueshift enabled the company to craft one-to-one messaging that speaks to the customer's needs and characteristics.
Meet Google Analytics 4: Google’s vision for the future of analytics
The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls.
Replay: How to future-prep your skills to advance your marketing career
Performance media marketers discuss the digital marketing skills that will be in-demand.
Target Google Ads audiences based on new predicted purchase and churn metrics in Google Analytics
Available in App + Web properties, automate audience creation based on predicted behavior.
Welcome to the Predictive Marketing Era
How to become a nimbler, smarter, more successful PPC marketer in the age of machine learning and AI.
TapClicks buys AdStage to expand marketing intelligence, predictive campaign optimization capabilities
The companies share a vision of a unified marketing platform. AdStage founder will head up intelligence group.
Lucidworks’ new feature promises enhanced internal site search customization
Aims to enable retailers to optimize site search without having to call on IT.
Why search queries and location data could trump polling as political tools in 2020
Location intelligence will be used to identify and target voters, and predict election results.
A new customer experience, how AI is changing marketing
Armed with data and insights, Watson Marketing empowers marketers to know their customers better than ever and help drive loyalty.
Making the leap from automatic….to intelligent marketing automation
Why AI is a ‘must-have’ for marketing campaign management
Embracing automation and maximizing SEO performance
Intelligent automation allows SEOs to schedule tasks and immediately activate data to inform smarter optimizations.
AI in action
Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of data, all while meeting skyrocketing customer expectations. But artificial intelligence is changing the equation, helping marketers make sense of a deluge of information and effortlessly execute more effective campaigns. Watson Marketing’s suite of AI-powered […]
How to use data to power target account selection
According to SiriusDecisions, a full 91% of B2B teams that are doing account-based marketing (ABM) see larger deal sizes from their target accounts than from non-target accounts. If that isn’t a ringing endorsement for the efficacy of ABM, then I don’t know what is. In theory, ABM is straightforward: Focus the bulk of your energy […]
Marketing in a distracted, digital world
In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a smartphone, and most individuals and households have multiple smart devices, including tablets, phones and computers. This prevalence, coupled with the rise of Big Data, digital marketing tools and social media, has given […]
SearchCap: EU fine, Google algorithm changes & local features
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: EU slaps Google with $2.7B antitrust fine for favoring its own content in search resultsJun 27, 2017 by Greg Sterling The fine is much larger than expected and sets a worrying […]
How AI is disrupting major industries
Advances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in fear of their metallic overlords. Or two, a utopian futurist society where humans are freed from mundane labor and complex challenges are solved by machines. Wherever you fall on the AI anxiety spectrum, the […]
AI at the core. Humans at the helm.
Any marketer will tell you that applying AI to Marketing is a hot trend right now and has the potential to disrupt the industry. Just last week, Oracle announced that it is delivering artificial intelligence across its customer experience cloud. Oracle’s announcement follows a long line of press releases from major marketing clouds such as […]
Patent 1 of 2: How Google learns to influence and control users
Columnist Dave Davies does a deep dive into a recently granted Google patent that describes how your data and context could be used to influence your future actions.
Machine learning is marketing’s future
When you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain experience or a degree to use? This was once the way technology worked; only a select few had access. But innovation has a funny way of changing things. What might seem out of reach today can […]
Google Maps will tell you how hard it will be to find parking
Now you can plan enough time not just for driving to your destination but also the time it takes to park at your destination with the Google Maps app.
‘Tis the season to optimize search bidding
If you manage paid search marketing and your business is retail, the weeks between Thanksgiving and Christmas probably don’t give you much time for sober reflection. Retail is intensely seasonal, and that is as true online as it is in stores. Search engine marketers generally understand the pattern, but they vary widely in how […]
SearchCap: Conductor’s Insight Stream, long-term SEO & Criteo’s Predictive Search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Conductor adds Insight Stream to its Searchlight platform Oct 25, 2016 by Barry Levine The new insight engine culls recommended actions from the platform’s streams of data, part of a marketing […]
To win at search, take a page from display’s playbook
As search marketing becomes more competitive and complex, marketers need to go beyond traditional search management tools and tactics.
Google adds forecasting and trend data for existing keywords in Keyword Planner
Select existing keywords (or campaigns) to see how bid scaling could affect performance. See how adding new keywords could impact traffic and spend.
Bing launches March Madness search answers, brackets and predictions
Bing lays out their predictions for March Madness and gives you the schedule, teams and the live results for 2016.
Bing Partners With NCAA To Deliver March Madness Predictions & Tournament App
For the second year in a row, Bing and the NCAA are teaming up to help fans fill out their NCAA brackets and follow all 67 games during this year's tournament.
SearchCap: Google Presidential Candidate Cards, Valentine’s Day Searches & Locksmith Woes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search iOS App Adds “I’m Feeling Curious” To 3-D TouchFeb 1, 2016 by Barry Schwartz Google adds a cute surprise to the Google search app on iOS, the “I’m Feeling […]
How Google’s Search Chief Has Been Living The “Mobile First” Life For Over A Year
Amit Singhal has been living his digital life mostly off his two smartphones for more than a year.
Bing Predicts Launches AreWeIn.net For NCAA March Madness Basketball Fans
Site offers daily analysis of NCAA basketball teams, predicting whether or not they'll make the tournament and how they will finish.
Google Maps For Android Gets “Driver Mode” Feature To Anticipate Your Next Stop
Only available to Android users, the new feature will be rolled out through the end of this week.
How Google Now, Siri & Cortana Predict What You Want
It's like magic when your digital assistant has an answer before you think to search. Here's how they understand your needs.
With iOS 9, Apple’s Siri & Spotlight Search Get Smarter
New sources continue to push Google to the edge of Apple's search ecosystem, but Google Now remains ahead on predictions.
SearchCap: Bing Predictions Tackles The NFL, Yahoo Expands Gemini & Blocking Bad Bots
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Predictions Tackles The NFL, Likes The Broncos, Colts, Packers & Seahawks Having done pretty well with predictions for basketball, tennis and soccer, Bing turns its prediction engine loose on the […]
Bing Predictions Tackles The NFL, Likes The Broncos, Colts, Packers & Seahawks
Having done pretty well with predictions for basketball, tennis and soccer, Bing turns its prediction engine loose on the upcoming NFL season.
Google Now Adds 70 New Apps, Including Zipcar & Restaurant Bill Pay Via OpenTable
Google's predictive search agent gets new apps that will remind you to exercise or allow you to pay your restaurant bill, plus more.