How to build a paid media team in the AI age
Most hiring checklists are stuck in 2017. Here’s how to spot marketers who can outpace algorithms and rivals alike.
Topic: Prompt engineering
Becoming AI-native: The next leap for SEO professionals
Your SEO career depends on more than tool usage. Find out what it takes to become an AI-native SEO and lead the future of search.
How to write high-performing Google Ads copy with generative AI
Speed up your ad creation process without losing your message. Use generative AI to craft relevant, personalized copy that connects.
44 Best ChatGPT Prompts for SEO
Discover powerful SEO prompts for ChatGPT. Optimize content, keywords, audits, and more with ready-to-use prompts built for SEO pros in 2025.
An AI-assisted content process that outperforms human-only copy
Six months of testing revealed a repeatable way to scale quality content faster – without sacrificing voice, clarity, or results.
How to keep your SEO skills sharp in an AI-first world
As SEO and GEO converge, learn which traditional skills still apply, which ones need rethinking, and how to stay competitive in the AI era.
How to make your AI-generated content sound more human
Refine your ChatGPT prompts to unlock longer, livelier, more human content – complete with tone, emotion, and storytelling that resonates.
6 tactical ways to responsibly use AI for everyday SEO
Learn how to scale content, analyze data, and enhance SEO results while effectively and responsibly using AI.
RAG: The most important AI tool marketers have never heard of
Without RAG, even the best prompt engineering can’t unlock GenAI’s full potential.
Vibe coding with AI tools: A marketer’s guide
You don’t need to write code to build great sites. Organize prompts, files, and workflows so AI can handle web development at scale.
Your 2025 playbook for AI-powered cross-channel brand visibility
Safeguard your SEO with AI-powered workflows that scale authority, build trust, and drive cross-channel visibility.
How to use ChatGPT Tasks for SEO
Stop doing busy work and start optimizing smarter. This new ChatGPT feature automates SEO tasks and boosts efficiency.
How AI makes paid search audits faster and better
Here’s how AI-powered paid search audits can help streamline analysis, flag inefficiencies, and simplify reporting for better PPC results.
Guide to AI prompts: what they are and how to write them
Ready to explore AI prompts? Our guide explains what they are and offers advice on writing them like a pro.
How to use ChatGPT for keyword research (with actual prompts)
Learn specific keyword research applications for ChatGPT, plus a framework for incorporating the tool into your SEO processes.
The art of AI-enhanced content: 8 ways to keep human creativity front and center
Reimagine content creation by using AI without losing your creative flair, guiding it to inject personality into every piece of content.
ChatGPT for PPC: 17 strategic prompts you can use today
Learn how to use ChatGPT to level up your paid search efforts without sacrificing strategy, authenticity and creativity.
ChatGPT prompts for SEO: What you need to know
Here's what to keep in mind when creating prompts, plus examples of SEO-focused ChatGPT prompts to use in your day-to-day work.
6 ways to use generative AI for your marketing
Get practical insights and strategies for integrating AI into your campaigns, from crafting effective prompts to driving engagement.
How to build a custom GPT to redefine keyword research
Merge AI efficiency with SEO mastery. Create a custom GPT for unique data analysis, uncovering valuable keyword opportunities.
10 ChatGPT prompts for digital marketers
Get best practices for interacting with AI and learn how to leverage it to boost productivity, creativity, and strategic thinking.
Will AI replace SEO professionals?
Generative AI tools seem smart, but lack the wisdom and experience needed for effective SEO. Here's why people still must be at the helm.
4 advanced GPT-4 capabilities to level up your PPC efforts
Leverage AI for PPC with improved prompts, data integration via plugins, custom GPTs, and API-enabled actions.
Best of SearchBot: Create a social post for a vehicle recovery company
We ask Search Engine Land's SearchBot to create a Facebook post to drive conversions for a vehicle recovery company.
Advanced AI prompt engineering strategies for SEO
Learn how to fine-tune prompts for precision and relevance, enhancing the efficiency of your AI-generated content.
SearchBot December update: User samples and new prompts
See what's new in Search Engine Land's generative AI chatbot, SearchBot, including 36 new prompts and prompt libraries.
Best of SearchBot: Create a Facebook post promoting Black Friday deals
A human asks Search Engine Land's ChatBot to create a Facebook post promoting a business' Black Friday deals.
SearchBot: Snarky marketing expert
I’ve been “pre-prompted” as a snarky, clever, and funny marketing expert. Fun, right? If you want to see my full context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you may find helpful! Tips and tricks [wpaicg_chatgpt id=433824] My full context and pre-prompting: You are a clever, sarcastic, […]
Best of the Bot: Create an SEO plan for a digital marketing agency
A human asks Search Engine Land's ChatBot to create a content marketing and SEO plan. Here's the answer.
Best of the Bot: Write Google RSA ads for car diagnostic services
A human asks Search Engine Land's ChatBot for 15 Google RSA ad titles and descriptions. Here's the answer.
Perfecting prompts for SEO content development
Learn how to craft exceptional prompts that can lead to compelling and high-quality content that readers will value – and that ranks.
Best of the Bot: Optimizing a Contact Us page for Google E-E-A-T
A human asks Search Engine Land's ChatBot what points you need to follow to make an EEAT SEO-optimized contact us page. Here's the answer.
How generative AI will change SEO as a profession
AI isn't coming for our jobs just yet, but the industry is changing. Here's what generative AI means for the future of SEO.
Using AI chatbots to 10X your keyword research
Here's why you should bake AI into your day-to-day SEO processes and tips on how to do it from SEO expert Aleyda Solis.
Top AI tips and prompts to supercharge your content marketing
Unlock creativity with AI prompts. Discover strategies to elevate your content marketing game and connect with your audience.
How relying on LLMs can lead to SEO disaster
Here's why SEO pros should be careful when incorporating large language models in SEO campaigns and what you can do instead.
Elevate your PPC with ChatGPT: The art of asking disconfirming questions
Asking disconfirming questions can lead to more valuable generative AI responses. Here's how to use them to improve your PPC efforts.
How to scale the use of large language models in marketing
Learn ways to scale the use of large language models, the value of prompt engineering and how marketers can prepare for what's ahead.
ChatGPT fails: 13 common errors and mistakes you need to know
Learn ChatGPT's limitations so you can establish guardrails for using the tool and leverage its benefits while avoiding the negatives.