SearchCap: Google Local Pack Study, AdWords Scripts & Facebook M
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Topic: Responsive web design
Google: Going Mobile Only Is Fine For Our Search Results
Google said if you have a mobile-friendly website only, it should also rank just fine in the desktop Google search results.
Mobile-Friendly Isn’t Enough For Local Businesses: 3 Pitfalls To Avoid, From A Recent #LocalU Hangout
In the age of "Mobilegeddon," local search and analytics experts give insights on the growing importance of mobile search and mobile site design. Columnist Will Scott recaps.
Bing Will Roll Out Their Mobile Friendly Ranking Algorithm In The Upcoming Months
Following Google's lead, Bing announces they will launch a mobile friendly algorithm, but this one won't be any Mobilegeddon.
Mobilegeddon & Me: My 20-Year-Old Website Is About To Get Zapped By Google’s Mobile-Friendly Update
Will Google demote highly-trusted content that's not mobile friendly, replacing it with less-trusted content that looks good on a smartphone?
Google Mobile Friendly Label Goes International
The mobile-friendly label in the Google mobile search results is now available in all languages.
SearchCap: Bing Ads Campaign Planner, Yahoo Firefox Surge & Local Search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Grow PPC Revenue Without Tanking ROI Columnist Amanda West-Bookwalter shares her tips for improving paid search campaigns while keeping ROI steady. Was Your Site Hit By Google’s Panda Or […]
Bing Reveals Some Mobile Ranking Techniques & Relevancy Factors
Mir Rosenberg from the Bing Mobile Relevancy team posted some of the “factors at play” when it comes to how Bing determines mobile relevance and ranking in the mobile results. As you know, a couple weeks ago, Bing announced new mobile crawlers to help them discover and understand different forms of mobile content. Now, Bing […]
Google Launches Mobile Friendly Test Tool
Wondering if your site will qualify for Google’s new mobile-friendly labels or be ready for a potential mobile-friendly ranking boost? Google has a new tool to help. The new tool is at google.com/webmasters/tools/mobile-friendly and it basically gives you a pass or fail grade. Either it tells you that you are mobile friendly or you are […]
Google Officially Launches “Mobile-Friendly” Labels In Mobile Search Results
After months and months of testing, Google has just officially launched the mobile-friendly label in the mobile search results. In an effort to help mobile searchers know which sites they may click on are mobile-friendly versus which ones are not, Google has added a text label under the URL in the snippet that reads “Mobile-friendly” […]
Bing Adds New Crawlers To Support Non-Responsive Mobile Designs
Bing announced a new set of mobile crawlers with Bingbot Mobile User Agents to better support and recognize mobile websites that are not responsively designed. Lee Xiong from the Bing Crawl team explained Bing has designed these new crawlers to “probe websites with a number of new crawlers with the aim to give us the best […]
Up Close @ SMX: Making Mobile SEO Perform For You – Design, Approach & Speed
Mobile SEO differs from desktop and its importance its growing rapidly.
Bing Image Search Updates Include Touch Friendly Result Pages That Adapt To Screen Size & Resolution
Over the next few weeks, Bing is rolling out new updates to its image search experience that include touch-friendly search result pages that have been designed to adapt to a user’s screen size and resolution. According to the announcement, image results will soon expand to the full width of a user’s screen and include exploration […]
SearchCap: Google EU Antitrust, Google Algorithms & Third-Party PLAs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Brings PLAs To Third-Party Sites Like Walmart.com Today, Google announced it is extending its popular product listing ads (PLAs) to retail and e-commerce sites across the Google Search Network. The […]
Google Sending Invalid Error Notices Of Redirecting Smartphone Users To Homepage
A couple weeks ago, we reported that Google began sending notices to webmasters over faulty mobile redirects. This notice was to inform webmasters of notices being shown to searchers that the searcher may be redirected to the home page as opposed to the specific page they are clicking on within the Google search results. It […]
Introducing The New Search Engine Land!
Notice anything different today? I sure hope so, because we’ve just launched the new Search Engine Land website! This is Search Engine Land’s first redesign since March, 2011. Our sister site, Marketing Land, has also been relaunched. While both sites obviously look different (more on that below), let me begin by talking about what hasn’t […]
Bing Mobile Domain Returns Service Unavailable 503 Error
If you try to access Bing Mobile at m.bing.com, you will be presented with an error message. The error will read: The page you want isn’t available We’re working to restore service as soon as possible. The server error code also returns a major error, specifically a 503 error code which means the service is […]
Report: Mobile “Configuration” Errors Cause 68 Pct. Traffic Loss
BrightEdge has released a report that observes, “over one in four mobile sites are misconfigured, leading to a massive loss of potential traffic. Twenty-seven percent of mobile sites are ranked lower than they should be because Google and other search engines do not recognize the mobile site as related to its desktop counterpart.” The report was inspired by panel […]
Mobile SEM Strategy: How Savings.com Increased Mobile Search Revenue By 1000 Percent YoY
When Google announced Enhanced Campaigns last year, like many marketers, the team at coupon deals site Savings.com was skeptical and surprised that they would be forced to adjust their approach to mobile. In a soon-to-be-released case study from Google, Savings.com shares how they quickly pivoted to embrace a mobile-first approach that has since trickled down […]
Up-Close @ SMX West: Experts Weigh In On Mobile SEO Best Practices
What’s your best mobile SEO solution? Responsive design? A mobile dedicated site? An app? Four mobile SEO pros gave their expert insights on how to create successful mobile SEO strategies during the “Best Practices in Mobile SEO” panel yesterday at SMX West. Moderated by Search Engine Land’s contributing editor Greg Sterling, the session included presentations […]
SearchCap: The Day In Search, December 26, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Bid Management And Account Structure Mistakes To Avoid On my one-year anniversary of working as an AdWords practitioner instead of a Googler, Brad Geddes interviewed me about Quality Score for […]
SearchCap: The Day In Search, December 23, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Use Google Keyword Research To Target The Long Tail In Local Search There’s something of a void where local business marketing is concerned. Local marketers understand they need to target keyword […]
SearchCap: The Day In Search, November 21, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Integrates TripAdvisor Tools, Content Into Search Results Travel site TripAdvisor made two Microsoft-related announcements today. The company announced a Windows 8.1 app. But more significantly TripAdvisor and Bing are now […]
SearchCap: The Day In Search, November 6, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Image Mismatch: The Latest Google Webmaster Tools Manual Action Penalty Google has a new manual action penalty within their guidelines named image mismatch. Image mismatch is when the images on your […]
Google’s Matt Cutts: Don’t Worry About An SEO Down Side To Responsive Design, There Is None
In a video released today by Google’s head of search spam, Matt Cutts, he said you don’t have to worry about there being a down side, related to SEO, when using a responsive design approach for mobile web sites. The question posed to him was: Is there an SEO disadvantage to using responsive design instead […]
Bing Gains New Logo, UI, Page Zero Links, Snapshot & Pole Position Answers
This evening, Microsoft announced and has started to roll out a range of new features for Bing — some cosmetic, some more structural. Prominent among them is a new logo and identity, which is symbolic of Bing’s deeper integration across the Microsoft’s products and devices. The company has devoted a lengthy blog post to the […]
What It Takes To Create A Winning Mobile SEO Strategy: 5 Questions With Humana’s Mobile Manager
According to a study conducted by Pure Oxygen Labs earlier this year, Humana was one of only six top 100 Fortune 500 companies whose website met Google’s mobile SEO requirements. In light of Google’s focus on mobile, mobile SEO is something all companies should be considering – not just Fortune 500 organizations, and definitely more […]
SMX Advanced 2013 – Getting Mobile SEO Right
Getting Mobile SEO Right Presentations from SMX Advanced, June 2013 Mobile queries continue to rise, in some categories approaching 50 percent of overall search activity. On the small screen, ranking high is critical. But do conventional desktop SEO techniques cut it? Some people advocate distinct mobile SEO tactics, while others question the very notion of […]
SearchCap: The Day In Search, July 16, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Back-To-School PLA Advertisers: Heed New Google Shopping Feed Requirements This is important for all merchants running Google product listing ads to note, but the timing makes it particularly key for advertisers […]
The Definitive Guide To Technical Mobile SEO
At SMX Advanced, I moderated a panel about technical SEO. Google’s Maile Ohye spoke about SEO best practices for technical implementation of mobile sites based on how Google crawls, indexed, and ranks mobile content and presents it to searchers on mobile devices. She also talked about Google’s recent announcement that the mobile user experience is […]
Mobile: A New Element For The Periodic Table Of SEO Success Factors
When we updated our Periodic Table Of SEO Success Factors last month, we came very close to adding a mobile element to it. Now we’ve actually done so, in the wake of Google giving explicit advice that sites with issues for mobile devices might not rank as well, in the future. We were close, so […]
Only 6% Of Top 100 Fortune 500 Companies Have Sites That Comply With Google’s Mobile Requirements
Last month at the SMX Advanced Conference in Seattle, the head of Google’s webspam team Matt Cutts briefed the audience on the importance of mobile SEO. “You really need to be thinking about mobile,” said Cutts during his keynote session, “We’re starting to think a lot about mobile.” Not only is Google’s head of webspam […]
Mobile Site Configuration & The Vary HTTP Header
Yesterday, Google announced more changes to the Google mobile search algorithm, which we can expect to roll out shortly. This update is intended to improve the search experience for mobile users by “address[ing] sites that are misconfigured for smartphone users” — presumably by improving mobile rankings for sites that have been optimized according to their […]
Conversion Testing for Low-Traffic Websites
In my almost twenty years of online marketing, I’ve rarely seen a report showing the average worldwide visitor traffic most sites receive on a monthly basis. Truth be told, around 95% of all websites are below 30 visitors a day. Unfortunately, this number tends to include friends and relatives and seemingly random visitors from countries […]
Seeking Broader Appeal Blekko Offers Bold New UI
In January, upstart search engine Blekko launched a specialized tablet app called Izik. The UI and overall experience were optimized for the touch-screen devices. Search results were more visual and finger friendly. Most of all, CEO Rich Skrenta stressed that Izik was leaving behind the familiar “10 blue links.” As part of the Izik launch, […]
SearchCap: The Day In Search, May 10, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Web Analytics Software Comparison: Identifying The Right Web Analytics Tools For Your Business If you’re considering using an analytics platform other than, or in addition to, Google Analytics, it can be […]
“Advertisers Deserve Control” Bing Ads Responds To AdWords Enhanced Campaigns
Reiterating statements he made at SMX West last month, David Pann, general manager of the Search Network at Microsoft, is making it clear that Bing Ads will not go the way of AdWords Enhanced Campaigns in reducing device targeting options. He spoke to advertisers at a San Francisco Forum yesterday about the concern and addressed […]
SearchCap: The Day In Search, April 1, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How To Manage PPC Closely To A Budget A few weeks ago, at SMX West in San Jose, George Michie of RKG, was talking about the challenges of managing enterprise-level PPC […]
SearchCap: The Day In Search, March 4, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX West Starts Next Monday in San Jose; Register by March 10 and Save The clock is ticking! Search Engine Land’s – SMX West begins next Monday in San Jose, CA. […]
SearchCap: The Day In Search, February 11, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Cutts On How To Locate Unnatural Links Pointing To Your Web Site Google’s head of search spam, Matt Cutts, released a video today explaining how a webmaster can location which […]