Google expands Data Manager API with GMP event ingestion
Google is helping advertisers unify measurement workflows and boost audience match rates across Google's advertising ecosystem.
Google is helping advertisers unify measurement workflows and boost audience match rates across Google's advertising ecosystem.
Google’s pitches AI Max as smarter search ads with more safeguards solution — but control, brand safety and spend remain key concerns.
Advertisers worldwide can now use AI Max to optimize campaigns with one-click experiments and brand-safe creative controls.
The issue may result in slowness, errors and other problems within the Google Ads and Search Ads 360 consoles.
Google is expanding its Commerce Media suite to give brands and retailers AI-powered tools across platforms like Search, YouTube, and Display.
Learn about SA360, how it differs from Google Ads and the features and benefits that make it a valuable tool for large-scale advertisers.
Explore cost-effective PPC reporting solutions and enhance your paid media strategy using resources from Google, Microsoft and Meta.
Unlock SA360’s powerful data integrations, advanced bid strategies and automated template management for complex search campaigns.
Google said this will increase efficiency and scale for retail media with self-service.
Google claims the U.S. Government is trying to penalize it for being successful in a post-trial brief submitted to a DC Judge.
GA4 now has reports for Search Ads 360, Campaign Manager 360, Display & Video 360, for easier data analysis.
The landmark court case brought by the US Justice Department could spell huge changes for Google and the future of Search.
The new features are only available to 360 customers using GA4 – those still using Universal Analytics 360 are being urged to switch over.
Find out how to align goals, metrics, budgets, bid strategies, and audience insights for successful PPC performance evaluation.
Despite investing $100 billion in Bing, the search engine simply can't compete with Google due to its monopoly position, says Satya Nadella.
Anticompetitive claims related to Google Search Ads 360 and the company's mobile search dominance are moving forward.
Here's what non-retail advertisers can do to embrace value-based bidding in Google Ads and how to make it work for your business.
Marketers who don’t upskill or reskill in this new era of search will discover their competitors are two steps ahead.
Advertisers are walked through everything they need to know about retail marketing – including the industry's third big wave.
Spurious SEO trademark claim fails, plus: core updates named, EU wants Google's ranking factors, BBC link penalty and more.
Google Ads was out for 3 hours, leaving advertisers unable to manage campaigns.
Paid search automation isn't just for ecommerce. It is also an effective tool for B2B lead generation. Here's how to make it work for you.
Google granted more time before cookies retire, but advertisers still need to build audience frameworks for the future.
Here'a a review of the measurement tools that are available right now that should serve as the building blocks.
Here's a recap of all the Ads and marketing news from Google's annual event, including Automation, Performance Max, YouTube Shorts and more.
It’s time for search marketers to shake off the inertia and adopt Google Analytics 4.
The integration may help contextualize data to enable more efficient campaigns as well as time savings.
The new Search Ads 360 supports Performance Max and Discovery campaigns, includes a refreshed UI and greater support for other search engines.
It enables access to Google Ads' Smart Bidding capabilities.