3 key trends impacting search marketing today
From privacy legislation to campaign consolidation, here’s a rundown of events that significantly impact the search marketing industry.
Topic: Safari
Safari tightens grip on third-party interactions
Advertisers say the change creates a lot of blind spots and a lot of unnecessary headaches.
Instagram now allows up to 5 “links in bio”
To use the feature, tap “Edit profile,” then “Links,” then “Add eternal link.” You can then drag and drop the links in the order you want them to appear.
Report: Google sharing Chrome iOS search revenue with Apple
UK's Competition and Markets Authority is concerned about this previously undisclosed revenue sharing arrangement between Apple and Google.
This day in search marketing history: February 17
Microsoft introduces the Bing Network, plus: Standard Shopping campaigns, Google Panda eats Demand Media, Google Social Search and more.
This day in search marketing history: February 5
Moz updates DA, plus: spammy structured markup, Google launches link reporting tools, search deals, Super Bowls, antitrust, and more.
How to optimize Core Web Vitals in 2023
Follow these tips to pass Google’s page experience requirements and rank higher than your competition.
This day in search marketing history: January 16
Google explains crawl budget, plus: website outages and blackouts the right way, Google doing 1 trillion searches, and more.
How your PPC conversions will be impacted without privacy-first measurement
What happens if you don't build new measurement frameworks? Decreased PPC performance, for starters. Let's avoid this.
Google News new design being tested
This is currently a limited trial but changes to Google News may impact some publishers.
Start structuring your privacy-focused PPC measurement plan now
The deprecation of third-party cookies in Chrome is fast approaching. Here's a timeline to help you build a new measurement framework.
Why I’m glad third-party cookies are dying
Third-party cookies have never been a good way to demonstrate value – not value as most businesses define it, at least.
Google kills FLoC, introduces Topics API as its next-gen targeting tech
The new Privacy Sandbox proposal determines topics to share with sites and advertisers based on the user’s previous three weeks of browsing history.
Google Ads bug again for Gmail on desktop Safari browsers
Google has confirmed a bug impacting how ads are served on Gmail desktop with Safari browsers.
Google goes 1-1 in Europe: EU upholds $2.8B fine; UK dismisses lawsuit over alleged iPhone tracking
The rulings carry implications for other platforms currently under investigation, as well as class action-style lawsuits against big tech, respectively.
Cleaning house: how Google and Yelp handle fake reviews; Tuesday’s daily brief
Plus, four tools to check for your title changes in SERPs
FLoC is coming — Here’s what we know so far
Google has positioned its third-party cookie replacement squarely between advertisers and users, and both sides are worried.
Google’s alternative to third-party cookies open for advertiser testing in Q2 2021
Google claims FLoC will protect the privacy of users while providing advertisers with needed attribution data.
Does the Google antitrust case make an Apple search engine more likely?
The DOJ may cause Apple to accelerate plans for its own engine.
Google moves one step closer to ads that can deliver personalization and privacy
Individualized targeting is replaced by group targeting using an algorithm to assign people to interest-based cohorts.
Is Apple getting real about search and about to take on Google?
Multiple indicators suggest Apple may be stepping up its search efforts.
Strange bedfellows Google and Firefox renew their ‘default search’ partnership
Firefox extends 2017 deal with Google as it seeks to diversify revenues.
Ad industry groups launch effort to push for addressable media standards
The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publishers and ad tech firms.
Will Google’s Ad Disclosure schema catch on?
It's among several initiatives the company is working on as privacy takes center stage.
What are analytics experts looking to in 2020 with data and privacy?
Logan Gordon, Simo Ahava, Astrid Illum, Abby Matchett and Sayf Sharif share insights to help you gain executive buy-in about privacy policy issues this year.
New challenges ahead for attribution with the rise of intelligent tracking prevention
With a projected 30-40% loss of user data in Safari with ITP in 2020, marketers are going to have to re-think how to handle attribution in the coming year.
The big PPC shifts of 2019 that will shape how we market in 2020
Automation, full-funnel campaigns, shoppable ads and privacy fueled paid search changes in 2019.
The PPC changes that bugged and elated marketers most in 2019: An unscientific poll
Close variants changes and poor customer support topped the list of grievances this year.
Privacy-focused, rewarded ads browser Brave tops 10M monthly active users
MAUs have doubled in the past year.
Quora adds 3 new targeting options for advertisers
The new options include keyword history targeting to retarget people who've viewed questions with keywords you're targeting within a specific timeframe.
The third-party browser tracking cookie is dead. What’s next?
Why cookies are going away and how marketers can acquire more new customers without them using first-party data.
Google AMP URLs not letting searchers click through to main site
Yet another Google bug may be impacting your traffic - this one is with Google AMP.
Google search spend growth slows as click volume rises, reports show
Mobile continues to fuel growth in click share and spend, and Shopping remains steady growth vehicle for retail spend.
Google’s ‘Signed Exchange’ solution let’s publishers use their own URLs for AMP pages
Publishers will need to create a Signed Exchange but Cloudflare (and potentially others) promise to simplify the process.
DuckDuckGo a new ‘default search’ option for Chrome, is it time to start paying attention?
The upstart search engine's visibility has been growing.
SearchCap: Google Assistant ads, Google Maps reply to reviews & waitlists
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google enables ‘join waitlist’ for restaurantsFeb 13, 2019 by Greg Sterling Functionality is provided by DineTime as part of Reserve with Google. Google tests ads in Assistant resultsFeb 13, 2019 by […]
Google Assistant iOS app adds Siri shortcut, making it easier for iPhone users to say Okay Google
iPhone users can now trigger "OK Google" by just asking Siri.
Is Google rolling out a new more graphics-heavy design for local pack results?
Make sure to get your business photos in Google My Business in tip-top shape.
SearchCap: Bing political ads & Google Search Console issues
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing votes ‘no’ on political candidate and ballot measure adsOct 5, 2018 by Amy Gesenhues The policy will not likely impact Bing’s ad revenue as the search engine reports political ads […]
SearchCap: Google confirms ‘small’ update, fast-paced SEO, Findera search engine
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to thrive within the fast-paced SEO environment Oct 1, 2018 by Casie Gillette There will always be new mistakes and new challenges. The key is to learn and evolve and […]