Google March 2026 spam update done rolling out
The March 2026 spam update rolled out in less than a day. Google called it a normal spam update that impacted all languages and locations.
Topic: Search engine optimization
How to optimize influencer content for search everywhere
Turn creator content into search inventory with keyword briefs, platform research, and SERP tracking across TikTok, Google, and AI.
How schema markup fits into AI search — without the hype
Schema won’t guarantee citations, but it helps AI understand entities. Here’s how to use structured data for clarity and cleaner extraction.
TikTok ad creative has a shorter shelf life. Here’s how to keep up
You don’t have to be the slickest brand to win on TikTok. Beat ad fatigue with lo-fi creative, fast edits, and constant testing.
Google releases March 2026 spam update
Google says this is a standard spam update. It’s rolling out across all languages and locations and may take only a few days.
AI citations favor listicles, articles, product pages: Study
Study of 75,000 AI answers shows listicles, articles and product pages drive 52% of citations, with intent deciding what gets cited.
ChatGPT citations favor a small group of domains: Study
ChatGPT pulls 6x more pages than it cites, concentrating visibility among ~30 domains and favoring topic-wide coverage, study finds.
SEO’s biggest threat in 2026? Your own organization
From AI overreliance to fragmented data and poor collaboration, internal issues are quietly undermining SEO performance. Here’s what to fix.
Bing Webmaster Tools now links AI queries to cited pages
Bing now lets you click a query to view cited pages or a page to see its grounding queries, with multiple queries and pages linked together.
The entity home: The page that shapes how search, AI, and users see your brand
Define your entity home, support it with pillar pages, and build corroboration. That’s how search and AI learn to trust your brand.
Why better signals drive paid search performance
Algorithms optimize what they’re given. Learn how signal quality, conversion data, and KPI alignment shape paid search performance.
The checks that make or break your next website migration
Website migrations often fail due to small oversights. Here’s how to reduce risk with pre-launch, launch-day, and post-launch SEO checks.
How AI-generated content performs in Google Search: A 16-month experiment
Google indexed most pages quickly, but without authority, unique insight, or trust signals, rankings collapsed within months.
Why zero-click search doesn’t mean zero influence
Zero-click changes how visibility works, not where knowledge comes from. Here’s why first-party content still matters.
Why ‘search everywhere’ is the new reality for SEO
AI may be changing search, but much of the visibility is already going to platforms that dominate results and user attention.
Google Business Profile tests AI-generated replies to reviews
GBP feature lets businesses generate suggested replies to customer reviews. You can review, edit, and manually submit replies using AI.
Google confirms AI headline rewrites test in Search results
Publishers face new risk as Google tests AI-written titles in Search, rewriting tone and intent to better match queries and boost engagement.
Could AI eventually make SEO obsolete?
From prompt engineering to data quality, here’s why SEO still depends on human input — even as AI capabilities expand.
SEO’s new battleground: Winning the consensus layer
AI search rewards brands that show up consistently across trusted sources. Here’s how to build visibility when rankings no longer cut it.
Adobe to shut down Marketo Engage SEO tool
Users have until March 31 to export SEO data as Adobe retires a little-used Marketo feature and shifts focus toward broader search tools.
Why your law firm’s best leads don’t convert after research
Most referral loss isn’t random. It happens during validation — where credibility, specificity, authority, and friction break conversion.
7 ways to use storytelling in a business blog
Practical ways to structure blog content so it’s easier to read, holds attention, and leads readers toward action.
What patents reveal about the foundations of AI search
AI search is built on years-old patents. Here’s how those blueprints shape AEO, GEO, and modern SEO strategy.
Multi-location SEO strategy: Stop competing with your own content
Content overlap, unclear ownership, and poor planning can limit growth. Learn how to align corporate and local SEO efforts.
Your SEO maturity score doesn’t measure what you think it does
VGMM scoring reveals governance gaps, single points of failure, and whether your SEO can scale beyond individual expertise.
AI Mode is Google’s next ads engine — and it already knows how to monetize it
As AI Mode expands, ad formats, reporting, and control are starting to take shape, with Google playing a long game competitors can’t match.
Google AI Overviews now appear on 14% of shopping queries: Report
Shopping searches are no longer safe from AI Overviews. A new study of 20.9 million SERPs shows AI summaries spreading fast.
Small publisher search traffic fell 60% over two years: Data
Google Search pageviews fell 34% year over year and Discover dropped 15%, as ChatGPT referrals rose 200% but remained under 1% of traffic.
Where to focus technical SEO when you can’t do it all
When dev resources are limited, the wrong fixes waste time. Start with architecture, indexing, and performance to drive real gains.
Local content playbook: From service pages to jobs-to-be-done pages
Turn “what’s wrong?” searches into revenue with a structure built around symptoms, causes, options, and clear decisions.
Why customer personas help you win earlier in AI search
Most content is too generic to compete in AI search. Customer personas help you uncover real problems and show up earlier.
Google adds video visibility to Performance Max reporting
A new video usage segment in PMax reporting gives advertisers clearer insight into how video impacts performance in Google Ads.
How nonprofits can build a digital presence that actually drives impact
From domain ownership to analytics and mobile donations, here’s how you can build a secure digital presence that drives mission impact.
5 competitive gates hidden inside ‘rank and display’
The annotation, recruitment, grounding, display, and won gates determine which content AI engines trust and recommend. Here’s how it works.
Why social search visibility is the next evolution of discoverability
Consumers increasingly search on TikTok, YouTube, and Reddit. Learn why social platforms are becoming critical discovery channels for brands.
How Google’s Universal Commerce Protocol could reshape search conversions
Google’s new protocol enables purchases inside Gemini and AI search. Here’s how it works and how to prepare your feeds and infrastructure.
How AI is impacting local search and what tools to use to get ahead
Understand AI’s role in local SEO: See how AI is changing local results, user behavior, and optimization strategies — and explore the top tools to use now.
AI visibility tools: How to track and grow your presence in AI search
See if ChatGPT, Gemini, and Perplexity cite your site, discover competitors appearing in AI answers, and identify the sources LLMs trust.
What incrementality really means in affiliate marketing
Some affiliates claim incremental sales but only intercept checkout customers. Learn how to spot partners that drive real revenue.
Why entity authority is the foundation of AI search visibility
AI systems rely on entities and relationships to understand and cite brands. Learn how schema and entity governance shape AI visibility.