Why entity authority is the foundation of AI search visibility
AI systems rely on entities and relationships to understand and cite brands. Learn how schema and entity governance shape AI visibility.
Topic: Search engine optimization
7 organic content investments that drive ecommerce ROI
Fewer searches lead to clicks, and discovery now happens across AI, social, and search. These investments help ecommerce brands stay visible.
How to avoid 11 common SEO interview mistakes and land your next job
What hiring managers notice in SEO interviews — and how candidates can present their projects, knowledge, and experience more effectively.
SerpApi asks court to throw out Reddit scraping complaint
In its dismissal bid, SerpApi argues reading public Google results isn't DMCA circumvention and warns Reddit is stretching platform power.
Why surface-level SEO tactics won’t build lasting AI search visibility
Advice around AI search is getting simplistic. The real edge comes from knowledge graphs, expert entities, and influence in trusted datasets.
Only 15% of pages retrieved by ChatGPT appear in final answers: Report
Most brands chase AI visibility, but discovery isn’t the win. Pages are retrieved, evaluated, and often rejected before an answer is written.
Stop paying for traffic: The enterprise CMO’s guide to ROI-driven SEO
The new search playbook ties content to revenue: win AI recommendations, cut defensive ad spend, and hold agencies to P&L results.
Google AI Overviews cut search clicks 42%: Report
Publishers are losing Google organic search traffic, but breaking news traffic jumped 103% and Discover clicks are surging.
Google Maps turns exploration into a conversation with Ask Maps
Ask Maps, a new AI-powered conversational Google Map feature, lets users ask get personalized recommendations directly on the map.
SEO analytics: How to interpret SEO data & anomalies
Master SEO data analysis: Identify spikes and drops in organic traffic, uncover root causes of, and make informed decisions with our detailed guide.
Prompt research: The next layer of SEO and GEO strategy
As AI search becomes conversational, prompt patterns reveal how questions evolve and how content appears in search results and AI answers.
Defensive SEO: How to protect your brand narrative in AI search
AI search summarizes your brand before users visit your site. Defensive SEO helps you monitor and shape your brand narrative in AI search.
Google expands Search Console branded queries filter to all eligible sites
Google Search Console now shows how much traffic your site gets from branded versus non-branded search queries.
Why the answer in SEO is almost always ‘it depends’
SEO rarely has universal answers. From schema to domain age and 404s, context determines what actually impacts rankings and visibility.
AI citation data shows there is no universal top source for brands
AI citation patterns vary widely by platform, industry, and intent, making headline-driven conclusions misleading.
Why Tripadvisor still matters for local SEO in 2026
Tripadvisor is more than reviews. Optimize listings, images, and engagement to strengthen local SEO visibility and brand trust.
How to get media coverage: A practical guide to pitching journalists
Great coverage starts with a real story. Discover what journalists want, why most pitches fail, and how to stand out in a crowded inbox.
The five infrastructure gates behind crawl, render, and index
Where do AI systems lose confidence in your content? Discovery, selection, crawling, rendering, and indexing hold the answer.
The infinite tail: When search demand moves beyond keywords
AI search expands the long tail into endless prompt variations. Here’s how fan-out queries, grounding, and task completion reshape SEO.
Content alone isn’t enough: Why SEO now requires distribution
AI search pulls from a wider and constantly shifting set of sources. SEOs need broader distribution strategies to maintain visibility.
Why tomorrow’s media leaders must think like product managers
Campaign optimization isn’t enough anymore. Today’s media leaders must think like product managers and own the entire user journey.
AI assistants now equal 56% of global search engine volume: Study
Mobile apps drive most activity as ChatGPT, Gemini and others push AI discovery to 45 billion monthly sessions, new analysis finds.
Why PPC teams are becoming data teams
Automation and AI are changing PPC roles. Winning teams now control data infrastructure, measurement, analysis, and experimentation.
The Digital Markets Act promised fairer search. It’s failing.
Two years after the DMA took effect, user experience is worse, business metrics are down, and Google’s monopoly remains intact.
Organic search is fundamentally disrupted. Here’s what to do about it.
With Google referrals down and LLM use rising, discoverability now depends on metrics, structure and authority — not rankings alone.
Google’s undocumented method to disavow a whole TLD
Google does not document it because it is not something the company recommends.
10 Reddit comment frameworks that drive engagement without sounding like ads
Learn practical comment structures that help brands add value in Reddit threads and attract visibility through helpful participation.
Google’s AI Mode is citing Google more than any other site: Study
Nearly one in five sources in Google’s AI answers now comes from Google itself, with many citations leading to more Google Search results.
10 advanced ecommerce SEO tips that boost rankings and revenue
Go beyond basic SEO efforts with these small-but-mighty ecommerce plays. Learn how to use filters, reviews, site search, PDPs, and internal links on your shopping site to improve visibility and drive growth.
How structured data supports local visibility across Google and AI
Schema helps Google and AI systems verify business information and reduce conflicts across local packs, AI Overviews, and search results.
Break down data silos: How integrated analytics reveals marketing impact
Channel dashboards don’t tell the whole story. Connecting paid media, analytics, and CRM data reveals demand before it appears in pipeline.
New finding: ChatGPT sources 83% of its carousel products from Google Shopping via shopping query fan-outs
A new study reveals which data sources ChatGPT product carousels prefer. Here’s how we analyzed shopping query fan-outs and what we found.
200+ AI audits reveal why some industries struggle in AI search
Audit data across 10 industries shows access failures, weak evidence, and low utility make some sites easy for AI systems to bypass.
How to chunk content and when it’s worth it
Clear structure helps readers scan content and AI systems identify answers. Here’s how to organize ideas into clear, self-contained sections.
How the DOM affects crawling, rendering, and indexing
Learn how the DOM structures your page, how JavaScript can change it during rendering, and how to verify what Google actually sees.
How to use AI for SEO without losing your brand voice
AI excels at scale and data-heavy SEO tasks. But without clear brand voice, automation can make content sound the same.
How to QA AI-generated content: A complete workflow
Learn how to review and QA AI-generated content with a step-by-step QA workflow: Check for accuracy, maintain brand voice, and improve output quality.
Google AI Mode updates recipe results to better connect people with recipe creators
These changes are based on feedback from recipe bloggers - but will it be enough?
Google removes accessibility section from JavaScript SEO section
This change was made because the advice was "out of date" and Google handles JavaScript fine.
How to turn Claude Code into your SEO command center
Most SEO work means tab-switching between GSC, GA4, Ads, and AI tools. What if one setup could cross-reference them all?