IndexNow helps with faster indexing of product updates and shopping ads
Plus, Amazon and Shopify both now support IndexNow.
Topic: Search engine optimization
Google Discover on desktop now available in some countries
Google Discover is rolling out to desktop, which could be a big traffic win for publishers hurt by AI Overviews and generative AI.
How to blend AI and human input in your content approach
Discover a scalable content strategy that pairs AI’s power with human judgment to hit your SEO and brand goals.
Site migration SEO guide
Learn how to plan and execute a successful site migration without losing SEO traffic. Includes checklists, redirect strategies, and post-launch best practices.
12 skills every SEO specialist must master by 2026
SEO in 2026 won’t be just about tactics. It’ll demand strategy, tech fluency, and human insight. These are the skills to build now.
Why PR is becoming more essential for AI search visibility
In the AI search era, visibility starts with reputation. See why PR is now a core tactic for optimizing brand presence in AI answers.
Most users only read a third of Google’s AI Overviews: Study
Most users skim AI Overviews, rarely click citations, and turn to Reddit for social proof, a new UX study finds.
New Google AI Overviews data: Search clicks fell 30% in last year
Google search impressions are up, but fewer users are clicking through to websites, according to new BrightEdge data.
How to measure SEO success when AI is changing search
Clicks are down, impressions are up – and your dashboard can’t explain why. Learn which metrics actually reflect success in AI-driven search.
6 tactical ways to responsibly use AI for everyday SEO
Learn how to scale content, analyze data, and enhance SEO results while effectively and responsibly using AI.
There is a growing spam problem in Google AI Overviews
For years, Google was known for crushing spam. Now, it's highlighting it in the most prominent position in its search results: AI Overviews.
The rise of ‘like hat’ SEO: When attention replaces outcomes
The industry is flooded with viral claims and zero context. Here's how to see through the noise and find real expertise.
Shocking 56% CTR drop: AI Overviews gut MailOnline’s search traffic
MailOnline's Carly Steven warns that Google AI Overviews will have a dramatic impact on traffic, and search traffic will inevitably decline.
The ABCs of Google ranking signals: What top search engineers revealed
New DOJ exhibits reveal insights into how Google Search ranks content, Navboost, RankEmbed, and LLMs reshaping the future of search.
Google faces $13 billion in EU civil claims after Shopping antitrust fine
The lawsuits by EU rivals may force major changes to Google's shopping and comparison queries and ad visibility.
Relevance is the new ranking signal: How AI search redefines optimization
In AI-driven search, retrieval beats ranking. Clarity, structure, and language alignment now decide if your content gets seen.
LLM traffic not as engaged as organic traffic: Study
The new data challenges claims made by Google and Microsoft Bing that AI-driven clicks are higher quality than organic search.
Google updates image SEO best practices to say use the same image URL for same image across your pages
Some sites may use a different image file name URL for an image they use on multiple pages, Google says not to do this to save with your crawl budget.
SEO in an AI-powered world: What changed in just a year
What does SEO look like when AI tools become the first stop, not the last resort? A look at what’s changed – and what hasn’t.
How to get cited by AI: SEO insights from 8,000 AI citations
From ChatGPT to Gemini, here's what each AI model trusts – and how strategic content earns visibility in generative search results.
16 reasons why your page isn’t ranking on Google
Struggling to rank on Google? Dive into 16 possible reasons why your page isn't making the cut and how to address them systematically.
Enterprise SEO is built to bleed – Here’s how to build it right
Traffic loss isn’t just Google's fault. Enterprise SEO is bleeding revenue from internal execution gaps and most don’t even see it happening.
Set your content playbook on fire: Why the old SEO game is over
Search is changing fast. Zero-click answers, AI content, and solved queries threaten your strategy. Here's how to future-proof your approach.
How to fix technical SEO issues on client-side React apps
Uncover rendering and indexing issues caused by a React client-side-powered app and how to prevent SEO nightmares.
Strategic PPC moves to offset traffic loss from zero-click search
As zero-click search becomes the norm, organic traffic is eroding. Here's how paid media can bridge the gap.
Google searches in Apple’s Safari fall for first time in 22 years
Apple's Eddie Cue believes AI search providers will eventually replace standard search engines like Google.
Is Google really getting worse? (Actually, it’s complicated)
Explore why Google search may feel worse, why it isn’t necessarily worse, and how shifting dynamics shape the search experience.
Google Ads Keyword Planner: What you need to know
Learn how to use Google Ads Keyword Planner — from finding high-impact keywords to understanding search volumes and forecasts.
BigQuery for PPC: Unlock deeper insights and better results
Tired of limited lookback windows and siloed reports? Use BigQuery for advanced attribution, multi-account aggregation, and deeper insights.
What to do when AI Overviews take the spotlight in search
When Google answers first, how do you stay visible? Explore actionable SEO tactics for AI Overviews and long-term strategy shifts.
What LLMs link to and why it matters for your brand
Only 9% of links in LLM results point to branded domains. Explore the data, learn what this means for your web strategy, and how to respond.
Google AI Overviews now show on 13% of searches: Study
88% of Google AI Overviews target informational queries, but commercial and navigational queries are rising, new Semrush data finds.
Why creator-led content marketing is the new standard in search
From TikTok to Google SERPs, creator-led content is now a key pillar of search. Learn to build trust and drive discovery today and beyond.
10 ways to leverage generative AI for advanced SEO
Explore 10 advanced AI strategies for technical SEO, content, and UX – from LangChain agents to multimodal tactics.
6 SEO tests to help improve traffic, engagement, and conversions
Great SEO starts with smart testing. Here’s why even failed tests drive big wins – and how to build a data-backed testing process that works.
Want to beat AI Overviews? Produce unmistakably human content
Identify content topics where readers want to hear from people – and leave no doubt that they’re hearing from people.
How does ChatGPT conduct local searches?
ChatGPT now delivers stronger local search results using Bing data. Discover how it works – and what local businesses can do to stay visible.
Survey: 36% of consumers start searching on Pinterest, not Google
Visual search is in. Pinterest is quietly emerging as a search engine for Gen Z and Google isn't always the go-to anymore.
AI Overviews data: Google visits are up but engagement is falling
Google's AI Overviews appear to be changing how users interact with Google – but not how they search, new data shows.
Google changed 76% of title tags in Q1 2025 – Here’s what that means
Google rewrites most title tags – but why? This data study breaks down when and how Google edits titles across industries and intents.