SEO product manager vs. SEO manager: What’s the difference?
Learn the different expectations between these two roles and how each is designed to operate within large organizations.
Topic: Search engine optimization
How to prioritize SEO keywords for content creation
Having thousands of potential keywords worth targeting is overwhelming. Learn how to prioritize keywords when creating SEO content.
Google: Page experience is not a ranking system, but it is a ranking signal
Google's core ranking systems look to reward content that provides a good page experience.
How to create a resource page
Follow these steps to create a resource page that delivers real value for your readers and bolsters your content strategy.
Google’s April 2023 reviews update was more volatile than the previous product reviews update, data providers say
This update was more widespread than previous updates because it targets more than just product reviews.
The SEO hierarchy of needs for local businesses on a budget
Focus on the local SEO hierarchy of needs, and get the right foundations in place for a chance to compete in the SERPs. Here's how.
Google updates site names in search results after numerous complaints
The fix is rolling out and while it does fix a number of inappropriate site names, it does not resolve all the reported issues.
Google now supports 25 more countries with new return policy structured data
Plus, some are now noting more return and shipping details in the Google search results.
How to uncover the root cause of PPC performance changes
Here's how PPC managers can embrace root cause analysis to mitigate performance issues and get things back on track.
How to outsource link building: Benefits and tips to follow
Boost your SEO strategy with this guide to outsourcing link building for better website visibility.
Google April 2023 reviews update is finished rolling out
As a reminder, this reviews update started on April 12 and goes well beyond just product reviews.
16 of the best AI and ChatGPT content detectors compared
We tested the top detection tools for AI-generated content. Here's what they are good and bad at, plus what to expect when using them.
Bing search results gain site name and favicons
Bing Search is looking a lot more like Google Search and you can now report issues with site names to Google.
Bing Webmaster Tools to gain Bing Chat impressions and clicks next month
We will soon be able to see how much visibility and traffic Bing Chat is sending our web sites.
How to create a guide that is optimized, useful and comprehensive
Use these tips and examples to create useful guides that build trust with your audience and earn search traffic.
Google removes several search ranking algorithm updates from its ranking systems page
Page experience is important for your users and usability, but it never seemed all that important for rankings.
Is click-through rate a valuable SEO metric?
While CTR is not a confirmed ranking factor, it is still useful for tracking organic search performance and improving SEO campaigns.
What is evergreen content and why it’s important for SEO
Here's why creating evergreen pieces, not just trends-focused or timely ones, is key for a winning content marketing mix.
Top 9 WordPress technical SEO issues to address
Here are common technical issues WordPress site owners must fix to ensure they get the most SEO value out of the platform as possible.
5 reasons your Google Business Profile might get suspended
Some “unwritten” rules can trigger your GBP's suspension and impact your local search visibility. Here are some violations to watch out for.
Google says helpful content should have good page experience
Google does add that when it comes to page experience evaluation, it is not just page specific but can also be site-wide.
Google Search Console page experience report going away
The Core Web Vitals and HTTPS report is staying but the mobile-friendly test is going away.
How to measure schema performance
Learn the KPIs you can use to measure the impact of your schema deployment efforts on your website's SERPs visibility.
Use this Looker Studio template to track SEO performance
Get actionable performance data on your organic search campaigns when you set up this Looker Studio dashboard.
Google adds new return policy structured data support for merchant listing
These changes come with the new shipping and return information in the Google search results.
Microsoft wants to drive more traffic, revenue to publishers
Microsoft is trying to balance ad load and the user experience in Bing Chat, according to new Corporate Vice President Kya Sainsbury-Carter.
How Google may identify and evaluate authors through E-E-A-T
Learn how Google can potentially evaluate content pieces through their authors' experience, expertise, authoritativeness and trustworthiness.
How to create how-to content in 7 steps
The right how-to content with clear steps and instructions can save someone's day. Here's your guide to creating a great "how to" article.
Google planning new search engine while working on new search features under Project Magi
Project Magi will help searchers complete transactions while incorporating search ads on the page.
How to create service pages that rank and convert
A well-constructed service page is worth dividends. When building your service page, include these key elements for better results.
Google: Video must be main content to appear as thumbnail
When a video isn't the main content, Google won't show it as a thumbnail. Google's testing showed a "minimal impact" on publishers.
7 proven methods to explain the value of SEO
Reporting on these seven metrics and providing proper context can increase SEO's perceived value to your stakeholders.
U.S. search ad revenue hit a record $84.4 billion in 2022
Search continues to account for the largest share of digital ad spending, with revenues up 7.8% year on year.
Google releases April 2023 reviews update
Google is no longer just looking at product reviews. Google's review system is now evaluating reviews about services, media and other topics.
LinkedIn SEO guide: Optimizing your profile for more connections, better leads
Learn how to optimize your LinkedIn profile and content to build connections that grow business in this helpful and comprehensive guide.
5 Python scripts for automating SEO tasks
Looking to streamline your SEO workflows? These five scripts are great starting points for exploring the possibilities of Python in SEO.
Connected TV’s results transcend the TV screen
Why CTV is an important part of any search strategy.
Microsoft Ads introduces PLA Extensions
Onsite ads are beneficial, but represent a closed ecosystem managed by the retailer, or publisher. PLA Extensions change this.
Google webspam report: SpamBrain caught 5x more spam
Because Google said it can detect spam faster, the company claimed that 99% of visits in Google Search were "spam-free."