A tale of two recoveries
A look at two very different paths taken to recover from a Google algorithm update.
Topic: Search engine optimization
Google Bard adds more search topics to “Google it” button
Google also now has a release notes document to track updates to Bard.
When it comes to online reviews, a 3-star rating is bad
The difference between 4 stars to 3 stars is massive. Consumer trust decreases by 67% with one fewer star, a new survey finds.
LinkedIn ads survey reveals humans, cities, and numbers increase performance
The secrets to a successful LinkedIn ad may be hidden in a mix of bold colors, stats, and the right CTA.
21 best ChatGPT alternatives
While OpenAI seems to lead the generative AI race, it's worth looking into these 21 alternative tools giving ChatGPT a run for its money.
How SEOs can embrace AI-powered search
Here's a look at Google's history with AI, how recent developments impact the industry and what SEOs can do to keep up with changing times.
How to create review content that’s helpful for users and Google
Nine best practices for creating high-quality product reviews that deliver the most value to shoppers and get visibility on search engines.
Google search quality raters shift focus to chatbot response rating
Some contractors were given as little as 60 seconds to review the quality of the answers Google's chatbot provided to prompts.
Microsoft’s vision for a prosperous content ecosystem in a generative AI world
Microsoft may share revenue and provide enhanced links to participants in its Start program.
Conversational AI ‘absolutely’ coming to Google Search, says CEO Sundar Pichai
Chatbots don't pose a threat to Google’s search business – they offer an even bigger 'opportunity space,' according to Pichai.
Google to sunset 4 attribution models in Ads and Analytics
First-click, linear, time decay, and position-based attribution models will all be deprecated later this year.
Has AI changed SEO for better or worse?
The meteoric rise of generative AI is transforming the way we do SEO. Here's a look at the implications for the search marketing industry.
Entity SEO: The definitive guide
Here's everything you need to know about entities – what they are, why they matter in SEO, and how to use entities to rank content.
6 link building techniques for ecommerce
Combining content-led link building and creative outreach techniques can help you improve your ecommerce site's SEO performance.
Quality score in paid search: Vanity or valuable?
While quality score is not the be-all and end-all of PPC, search marketers can still use it for optimizing campaigns. Here's how.
New Bing attracts new Edge users – who then use Google Search
Microsoft Edge users increased thanks to the new Bing Chat. The result: more Google searches from Edge. Irony can be pretty ironic sometimes.
Study: 31% of international websites contain hreflang errors
Conflicting hreflang directives and missing self-referencing tags are among the widespread issues plaguing international websites today.
Decoding the SEO success of LinkedIn collaborative articles
Here's a look at how LinkedIn's latest AI- and member-assisted content initiative works and its impressive performance in Google search.
How to create, optimize and promote an ebook
Follow these 13 steps to creating, optimizing and promoting ebooks that deliver meaningful content marketing results.
Google Maps can detect fake phone numbers in photos and remove them
Google also shared some states on how it fought fake reviews and content in local search.
These 44 hilariously terrible BuzzFeed travel articles were AI-assisted
Need 44 reasons why you need to be careful about publishing AI-assisted content, even if it is easy to do? Meet As Told to Buzzy.
How paid placements will evolve alongside AI-powered search
Paid search will remain relevant, but advertisers must adjust their strategies to reach their targets in this new era of search. Here's how.
Should you block ChatGPT’s web browser plugin from accessing your website?
It's a hot debate in SEO right now: You can block OpenAI's ChatGPT-User bot with robots.txt – but should you? Short answer: No. Here's why.
How to master Google News optimization to boost content visibility and traffic
Google News-driven results send over 24 billion clicks per month to publishers. Here's how to claim your share.
Microsoft explores sharing Bing Chat ad revenue with publishers
Bing Chat had ads since it launched Feb. 7. Now Microsoft says it's exploring ways to give some publishers a piece of that ad revenue.
Unlike the never-ending ‘year of mobile,’ AI-powered search really is the next big thing
It's only natural to wonder whether all the recent hubbub about AI-powered search is much ado about nothing – or if it is the next big thing.
How the March 2023 Google core update compared to previous core updates
We asked some of the Google tracking data providers for data on the latest Google algorithm update.
Google launches Perspectives, About this author and more ways to verify information
Google's new features should give searchers more reason to trust your site, your authors and the content on your pages.
Google March 2023 broad core update done rolling out
This March 2023 core update took 13 days to roll out. This was a fairly impactful update compared to previous core updates.
How to survive a Google core update and come out on top
Learn four tips to improve your website so it won't just survive a Google core update – but maybe even thrive.
Core Web Vitals report within Google Search Console updated
You may see a change in the number of URLs reported in the Core Web Vitals report in Google Search Console
Microsoft fixes data loss within Bing Webmaster Tools API
Make sure to rerun any scripts you have that may be missing data from the Bing Webmaster Tools API.
Google Search Console breaks out Merchant listings and Product snippets appearances
This is an update to previously launched reports from last September.
How to write title tags for SEO with ChatGPT
Learn how ChatGPT and the ChatGPT API can help you create compelling, clickable title tags.
How much should you budget for content?
Allocating a budget for content marketing must consider your brand's unique needs. Use these tips to make the process more seamless.
This day in search marketing history: March 27
Google research finds a #1 organic ranking can still benefit from PPC, plus: RIP Blekko, authorship, Google robots.txt generator and more.
2023 Survey: Local search ranking factors
Whitespark has surveyed dozens of local SEO experts to compile what they believe are the most important ranking factors for local search.
This day in search marketing history: March 26
More sites move to Google mobile-first indexing, plus: Google penalizes entire site over one guest blog post, Google Maps logo bomb and more.
This day in search marketing history: March 25
Google Panda patent granted, plus: Microsoft starts IndexNow push, mobile-friendly update details, AdWords remarketing and more.