Hands-on with Google’s new Search Generative Experience
Here's your early look at a variety of searches on the new Google Search Generative Experience.
Topic: Search engine optimization
Google Search bug caused a drop in video traffic
Between May 4 and May 17, there was a bug with Google Search that caused sites to get less traffic to their video content.
How to convince leadership why they can’t ignore SEO
Struggling to get buy-in for your SEO efforts? Here are four things you can do to help leadership understand the value of investing in SEO.
Google Bard adds images in responses
Bard now includes Google Search images for visual responses. You can also ask Bard for images. Each image will be accompanied by its source.
Google Ads adds 2 new campaign types: Video views, demand gen
Advertisers will have new video-first campaign types at their disposal, Video view campaigns and Lead gen campaigns.
Google announces new topic authority system to better surface news content
Google said this will help with newsy queries in specialized topic areas, such as health, politics, or finance.
Google Search Generative Experience integrates Search, Shopping ads
A clearer picture has emerged with how ads will be natively integrated into Google's new Search Generative Experience.
20% of CMOs to invest less in paid search, SEO this year
74% of CMOs plan to increase or maintain their PPC investment. That number is 80% on the SEO side, a new Gartner survey finds.
Google Site names now support subdomains on mobile devices
Google also said if you find issues, you can submit those issues in their forum.
7 top enterprise SEO tools compared: A comprehensive evaluation
An in-depth look at seven tools used by enterprises for content optimization, technical SEO, and reporting and analytics.
Google has done its last mobile-first indexing switch today, a six-year process
Any site not yet moved over will remain on desktop-indexing going forward.
OpenAI launches ChatGPT iOS app
The free ChatGPT app offers the same features as the web version, syncs history across devices and offers voice input.
Keyword difficulty in SEO guide: Everything you need to know
Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better results.
U.S. paid search spend forecast to hit $110 billion in 2023
Within search, retail media networks (RMNs) are a rising star – it is projected to be near $30 billion in spending this year.
The future of SEO and why it’s not dying
Here's what's in store for SEOs as the industry heads into a new era and why we must not get too fixated on AI or search engines.
How to scale the use of large language models in marketing
Learn ways to scale the use of large language models, the value of prompt engineering and how marketers can prepare for what's ahead.
Microsoft is rolling out access to Bing Chat to more users
Unauthenticated users, users not signed into Bing, may start to be able to use Bing Chat soon.
Google defines supported languages for translated search results
The languages include Bengali, English, French, German, Marathi, Portuguese, Spanish, Tamil, and Telugu.
How to optimize for entities
Optimizing for entities will help your content perform better in search engines. Learn how to get started.
5 ways to set the stage for a successful SEO engagement
Tackling these items from the outset gives yourself a springboard into an effective SEO engagement with clients.
Google rolling out related topics filter on desktop search results
Google's related topics filter was launched on mobile in December and is now on desktop after months of testing.
Why your website needs a resource center and how to create it
Here are tips and examples to help you set up a resource center to boost your website traffic, engagement and conversions.
These 2 charts show Microsoft Bing’s search market share problem
If Microsoft was hoping the new Bing would steal search market share from Google, well, the opposite seems to have happened.
How to steal your competitors’ featured snippets with ChatGPT (prompts included)
A seven-step, ChatGPT-assisted process to streamline your featured snippet optimization and boost traffic for your top-ranking keywords.
Forget link building, think link earning
Here's why SEOs should move on from building links, how link earning works and the results you can generate with a new backlink approach.
Google to update the helpful content system algorithm in the coming months
Google said this update will help it 'understand content created from a personal or expert point of view.'
Google will replace FID with INP as Core Web Vitals metric
Google Search Console will add Interaction to Next Paint in the Core Web Vitals report later this year so you can start seeing your scores.
New Google perspectives, about this image and AI-generated image labels
In addition to the new Google Search Generative Experience, Google launched a few new features in the old search engine.
How to sign up for the new Google Search Generative Experience
Want to join the waitlist? This will only be available to U.S.-based searchers and will only be supported in the English language.
The new Google Search Generative Experience: Here’s what it looks like
AI-generated answers will appear above Google's search results listings. Google will cite the websites it used to help generate the answer.
6 ways to use ChatGPT for Amazon marketing
Amazon sellers can use the AI chatbot for data collection and analysis to marketing and customer service. Learn more here.
An SEO guide to nofollow, UGC and sponsored links
With these attributes, you have greater control over how search engines identify certain links. Here's how to use them properly.
An SEO’s guide to understanding large language models (LLMs)
Here's what SEOs need to know about large language models, natural language processing and everything in between.
Google Search to become more “visual, snackable, personal, and human”
With Google I/O around the corner, we are all expecting big news from Google on how Google Search will change - here are some reported leaks on that news.
Top 10 SEO benefits of building a brand that people trust
To grow your business, brand building and SEO must go hand in hand. Here's what you'll stand to gain when you double down on both.
Google no longer requires video descriptions as part of structured data
Empty descriptions will no longer show up as errors in the Search Console reports.
Google no longer recommends canonical tags for syndicated content
Instead, Google says block your syndicated content from being indexed.
10 ways to build quality backlinks for any website
Learn how you can scale your link building efforts and achieve SEO success in any industry or niche.
4 B2B paid media strategies to stay ahead of the curve
Discover four paid media initiatives driving great results for B2B brands today and how you can put them to work in your campaigns.
ChatGPT fails: 13 common errors and mistakes you need to know
Learn ChatGPT's limitations so you can establish guardrails for using the tool and leverage its benefits while avoiding the negatives.