SearchCap: The Day In Search, October 15, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Google AdWords Third-Party “Review Extensions” Start Rolling Out To All Accounts

  In June, Google announced the beta release of Review Extensions which allow advertisers to append a quote of endorsement from a reputable publication in their AdWords ads. Today, these Review Extensions will begin to roll out to all AdWords accounts. You should see the Review Extensions option under the Ad extensions tab in your account within the […]

• Be Ready for 2014 – Attend SMX Social Media Marketing!

  In less than 90 days, 2014 budgeting will be complete, Black Friday will be a distant memory, and new marketing objectives will be the measure of your success. Be ready! Hone your paid, earned, and owned social media marketing skills at SMX Social Media Marketing in Las Vegas, November 20-21. Attend and you’ll learn proven […]

• MugShots.com Says Google’s Algorithm Change Puts Americans At Risk

  About a week ago, Google released an algorithm update we named the Google’s MugShot Algorithm. This update specifically targeted sites ranking well for names and displayed their arrest photo, name and details. The new algorithm update impacted sites such as Mugshots, BustedMugshots and JustMugshots. Mugshots.com responded to Google’s update with a blog post calling Google’s […]

• Why The YouTube Keyword Tool Is So Amazing For Link Building

  Debra Mastaler mentioned the YouTube keyword tool again recently, and I don’t think I’ve been this excited about keywords in, well… ever. I confess to only now realizing how much of a help it can be. Never mind the awesome fact that you can get keywords and easily import them into Google AdWords for your […]

• How To Optimize For Facebook’s News Feed Algorithm

  As you may have heard, Facebook EdgeRank is no more. A Facebook insider recently confirmed that the term [EdgeRank] is no longer being used internally (and hasn’t been for over two years) and noted that there are currently over 100,000 factors that go into what a user sees on their News Feed when users log into […]

• Infographic: An Anatomy Of Google’s Dynamic Search Results Page

  Do you know your SERP? That stands for Search Engine Results Page. In the case of Google, it can be pretty hard to keep up. Google has multiple SERPs, with some elements that may only appear if your search is deemed especially local, or shopping-oriented or perhaps if Google thinks it has a direct answer. […]

• Dashboard Series: Update An Entire Excel Dashboard With One Radio Button

  In this month’s installment of my Excel dashboard series, I’m going to show you a trick that will give you the ability to control an entire dashboard with one menu — in this example, a radio button menu. For my example, I’ve put “months” in the menu at the top of the dashboard, but you […]

• September Search Market: Flat As A Pancake

  The September search market share data from comScore got pushed out earlier this evening by financial analysts. As always, these numbers aren’t official until comScore releases them tomorrow. Here are the figures as we received them: Google — September: 66.9 percent; August: 66.9 percent Bing – September: 18 percent; August: 17.8 percent Yahoo – September: 11.3 percent; August: […]

• Bing Gives IE11 Users A Quick Look At The Top Search Result With New “Pre-Rendering” Feature

  Bing released a new search feature today that “almost instantly” renders the associated page of the top search result when clicked. With the goal of providing a “faster end-to-end search experience,” the new “pre-rendering” feature is currently available only to IE11 users. According to the announcement, this update follows a series of recent updates by […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Moz Analytics Launches Out Of Beta
• Google+ Drives A Fraction Of The Referral Traffic That Facebook, Pinterest & Twitter Do [Report]
• Adobe Analytics Update Aims To Help Marketers Act Faster With Real-Time Visualizations And More
• Report: iPhone 5 Models Driving 40 Percent Of Traffic
• Facebook To Roll-Out New Website & Mobile App Custom Audience Feature
• Be Ready for 2014 – Attend SMX Social Media Marketing!
• The Quietest, Most Ubiquitous Gmail Ads Beta: Understanding Gmail Sponsored Promotions
• Tricky Treat: Google Smartwatch Rumored For Halloween
• R.I.P. EdgeRank: How To Optimize For Facebook’s News Feed Algorithm
• Report: Mobile Video Campaigns Earn 13.64% CTR, Far Outperforming Desktop
• No, Eric Schmidt’s Face Isn’t All Over Google+ In Protest Over Shared Endorsement Ads
• Twitter Users Now Able To Receive Direct Messages From All Users (Whether They Are Following Or Not)

Search News From Around The Web:

Industry

• The Global Search Engines – Just What Are They Up To?, State of Digital
• Yandex Acquires KinoPoisk, Yandex.Company

Local & Maps

• Google Maps for iOS update speeds access to navigation, adds new languages, appleinsider.com

Link Building

• Link building in Yandex SEO, Russian Search Tips
• After Google Lifts A Penalty, Should You Remove The Disavow File?, Search Engine Roundtable
• How to Measure the Link Authority of Your Content, Vertical Measures

SEO

• Essential Tips To Optimise Your Mobile Presence For Hummingbird, Webpresence
• Google’s Hummingbird Algorithm Ten Years Ago, SEO By The Sea
• How To Use Webmaster Tools To Reclaim Organic Keywords & Rankings, koozai.com
• Optimising search user journey to conversion for multinational SEO, Econsultancy
• SEO content & social media marketing synergy: 3 perspectives, SEO Copywriting
• Technical SEO for Nontechnical People, Search Engine Watch
• Yes Virginia, Google+ Can Directly Impact Your Search Rankings, Rae Hoffman

SEM / Paid Search

• Bing Insiders Podcast: Tight Budget Optimization Tips – Session 1, Bing Ads Blog
• 10 Quick PPC Tips, Improvements & Fixes, State of Digital
• 5 SEO Action Steps You Can Take Today, ducttapemarketing.com
• 6 More PPC Tasks That Are Ideal for an Intern, Search Engine Watch
• Continued Progress for the Yahoo Bing Network, Bing Ads Blog
• Do Branded PPC Ads Cannibalize Organic Search?, SwellPath
• Do Your PPC Keywords Mean What You Think They Mean?, Clix Marketing PPC Blog
• PPC Client Foreshadowing, 3qdigital.com