Sustainable competitive advantages in digital marketing
Columnist Eric Enge explains how investing in long-term marketing initiatives can give you a huge advantage over your competition.
Topic: Tripadvisor
SearchCap: Google web reviews, security reports & Penguin update
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds ‘Reviews from the web’ to critic reviews in local search resultsSep 7, 2016 by Greg Sterling To be considered for inclusion, sites will need to use review snippet markup. […]
Google adds ‘Reviews from the web’ to critic reviews in local search results
To be considered for inclusion, sites will need to use review snippet markup.
SearchCap: Google critic reviews, local positions & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing to censor Bing.com in the EU for Right To Be Forgotten searchesAug 12, 2016 by Amy Gesenhues According to the announcement, Bing’s updated RTBF policy for the EU will use […]
Google lets any publisher apply to have “Critic Reviews” of local businesses
Initially open to five publishers, Google opens the doors to anyone to apply after criticism by Yelp and TripAdvisor.
SearchCap: Google AdWords design, Yelp & TripAvisor & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Confirmed: New AdWords interface rolling out to more usersAug 10, 2016 by Greg Finn Google has confirmed the rollout of the new user interface to more AdWords users. SEO and the […]
Yelp, TripAdvisor: Google’s mobile ‘best-of lists’ hide our content
Google is adding content for users on the go, but some local search rivals see the move intentionally marginalizing their content.
AMP breaks out of news into the main Google search results
The company says that AMP pages will not receive a rankings boost.
SearchCap: Google rich snippet spam, AMP report & Bing ads data
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google drops product rich snippets from airline pricing websitesMay 4, 2016 by Barry Schwartz Google confirmed they removed the ability for some airline sites, such as Trip Advisor and Expedia, to […]
Google drops product rich snippets from airline pricing websites
Google confirmed they removed the ability for some airline sites, such as Trip Advisor and Expedia, to show product rich snippets in the search results.
Local SEO beyond the browser
Are you making the most of offline advertising to complement your local SEO efforts? Columnist Marcus Miller explains the benefits of connecting your digital and physical marketing.
Microsoft Pulls Funding For Anti-Google Lobbying Group FairSearch
According to a report in Re/Code appearing last week, Microsoft has pulled financial support from FairSearch, an anti-Google “watchdog” or lobbying group that has been at the forefront of advancing European antitrust moves against the company. We sought comment from Microsoft when the report appeared, but the company declined to respond. The FairSearch site lists […]
Report: Competitors Amazon, Facebook, Yelp & TripAdvisor Gain Top Google Search Visibility In 2015
Etsy, Instagram, Groupon and Food.com post the biggest improvements in search visibility.
Local Traffic “Diversion” — Google Claims It’s A Bug, Yelp Says It’s Intentional
Local search represents between 30 and 40 percent of mobile search results. Local is critical for consumers and represents billions in annual ad spending. And it’s a high-stakes area for all the companies involved in serving or selling to local businesses. Over the weekend, the following exchange took place on Twitter regarding Google’s local search […]
CPI Definition (Cost Per Install)
The CPI price is the amount paid per installation of an app on a mobile/cell phone. For example, if you booked a campaign to have your app installed 800 times at a CPI rate of $8 then each install would cost you $8 and in total, you would pay $6,400. CPI Definition CPI stands for […]
SearchCap: Google Smarter Search, Facebook Google App Indexing & Foursquare With Apple Maps
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Foursquare Joins Apple Maps Data Sources As Company Builds Out EcosystemNov 16, 2015 by Greg Sterling Apple continues to improve its mapping product by adding new features and content, albeit often […]
Foursquare Joins Apple Maps Data Sources As Company Builds Out Ecosystem
Apple continues to improve its mapping product by adding new features and content, albeit often under the radar. Last year, reviews and content from Booking.com and TripAdvisor began to show for locations and travel destinations, especially outside the US. In June of this year, the company introduced public transit routing as part of iOS 9 […]
Yahoo Updates Search Experience For Firefox Users On Desktop
Yahoo introduces new carousel of image and video content, says changes will eventually make their way to other browsers, too.
Study By Former FTC Advisor Tim Wu Claims Google Local Search Results Violate Competition Laws
Sponsored by Yelp, the study found users were more likely to click on merit-based results over Google's self-promoted content.
Apple Brings Public Transit, New Search Capabilities To Maps
As anticipated, at its WWDC conference today, Apple introduced public transit routing as part of iOS 9 Apple Maps upgrades. It also introduced new local search capabilities, which are part of a broader search initiative that we discuss separately. The company did not announce anything new regarding indoor mapping however. Enhanced indoor location capabilities and […]
Report: Apple Using Camera-Equipped Minivans To Capture Map Data
It’s a very safe bet that Google has invested hundreds of millions of dollars into Google Maps and Street View. While many people regard Street View as eye candy, it has actually served a more important function: capturing real-world geo-data for Google Maps. Now Apple appears to following in Google’s tire tracks. According to an article in […]
Google Launches Custom Voice Actions For Third Party Apps
Voice Actions will allow users to not only launch but explore content in apps.
Problems & Solutions: Analyzing The EU’s Antitrust Charges Against Google Over Shopping Search
The EU has raised four concerns about how Google has dominated shopping search. A close look at each charge and possible fixes that might emerge.
SearchCap: Advanced SEO Guide To Mobilegeddon, Measuring Local SEO Success & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Advanced SEO’s Guide To Mobilegeddon If you’re so far ahead that you’ve scoffed at other articles about preparing for Google’s upcoming mobile algorithm update, columnist Bryson Meunier has tips on […]
SearchCap: Facebook Search On Android, Apple Maps Adds TripAdvisor & Content Ideas
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook Post Search Is Finally Coming To Android Devices Facebook’s updated search product was launched for iOS, web and mobile web in December. It’s still only available for users of the […]
Apple Maps Adds New Review Sources, Replacing Yelp Outside US In Many Cases
TripAdvisor and Booking.com reviews now appearing in search results.
Leaked 2012 FTC Document Called Google A Monopoly, Recommended Litigation
An “inadvertently disclosed” report from the Federal Trade Commission (FTC) labels Google a monopoly and appears to directly contradict the decision not to pursue legal action against the company. In early 2013 the FTC formally decided to close its antitrust investigation against Google demanding only modest changes in the company’s business practices. It turns out […]
Now It’s Expedia Vs. Priceline As Orbitz Swallowed For $1.6 Billion
After buying Travelocity last month, Expedia grabs Orbitz in competitive bidding.
How The Sharing Economy Will Lead To The Growth Of Online Reviews
Marketing Land's Amy Gesenhues interviews Keynote Speaker & NYT Best Selling Author Bill Tancer for a preview of insights he will share about online reviews at SMX West in Silicon Valley, March 4, 2015.
Travel Search Consolidation: Expedia Buys Rival Travelocity For $280M
The move puts most US and global travel market in just a few hands.
Zomato Buys Urbanspoon For $50 – $60 Million To Enter US Local Search Market
International restaurant search provider Zomato has acquired Urbanspoon from IAC for between $50 and $60 million in cash. Zomato was founded in India in 2008 but now operates in more than 20 countries and 130 cities globally. Urbanspoon content will be incorporated into Zomato and the Urbanspoon brand will go away after a short transition period. […]
SearchCap: Yahoo Directory, Google Lyrics & Santa On Christmas
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yes, Steve Scalise, There Was A Google In 2002 US House of Representatives majority whip says Google not being “available” in 2002 prevented vetting his speaking to group of white supremacists. […]
SearchCap: Aviate By Yahoo, Bletchley Park & Google Holiday Logos
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 SEO Tactics To Kick-Start The New Year If you’re like most people, you’ve probably already checked out for the year. Clients are out of the office, you’re on vacation, and […]
SearchCap: Google News In Spain, Bing Hotel Booking & Penguin 3.0
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Rolls Out International Hotel Booking Feature & Updates Mobile Search Results Bing has partnered with TripAdvisor to deliver reviews, booking capabilities and rates for hotel searches in 22 different countries. […]
Bing Rolls Out International Hotel Booking Feature & Updates Mobile Search Results
Bing has partnered with TripAdvisor to deliver reviews, booking capabilities and rates for hotel searches in 22 different countries.
NYT Best-Selling Author And Consumer Behavior Expert Bill Tancer To Keynote SMX West 2015
Author of "Everyone's a Critic: Winning Customers in a Review-Driven World" and GM of Global Research for Experian Marketing Services to be featured speaker at Search Engine Land's conference on March 4, 2015.
Europeans Have Authority To Seek Google Break Up Though Unlikely To Do So
Break Google up. That’s the thrust of a “non-binding” resolution the European Parliament is expected to adopt at some point in the near future, according to a report on Friday from Reuters. The recommendation is likely to be to separate Google’s search engine from the rest of the business. Needless to say, if this were to come to pass it […]
Google Rolls Out Search App Redesign For Android Lollipop Devices
Google announced today it is rolling out a redesign of its Search App for Android devices running on the Lollipop OS. Along with the “…bold colors, fluid animations and simplified layouts” of the new material design, Google says the updated app allows Nexus 6, Nexus 9 and Galaxy Note 4 users to set their device […]
Facebook Launches New Places Directory
Facebook has launched a new Places Directory, which is really an emerging local search site. Right now, it’s more accurately like “guided browsing.” It was first brought to our attention by Matteo Gamba. The new Places mixes up Graph Search, the Page Locations API and other elements to make the directory a worthy supplement for […]