Test driving the new Bing
I got early access to the new ChatGPT integrated Bing browser and decided to test it out.
Topic: Tripadvisor
This day in search marketing history: February 5
Moz updates DA, plus: spammy structured markup, Google launches link reporting tools, search deals, Super Bowls, antitrust, and more.
This day in search marketing history: January 31
Google releases URL Inspection Tool API, plus: AdWords IF functions, Page Speed Update confusion, local paid inclusion and more.
In-house vs. agency SEO work: The pros and cons
Looking for a change in your SEO career? Can't decide between an in-house marketing or agency role? Here are the pros and cons to consider.
The modern search landscape: How and where to reach your target audience
Today's web users go beyond traditional search engines to search. Learn about the platforms that should be on every search marketer’s radar.
10 SEO experts share their favorite interview questions
Hiring for SEO roles? Asking these questions can help you separate the pretenders from the contenders during interviews.
The top five digital marketing courses in the U.S.
Even a savvy marketer needs to choose the perfect program to fit their needs
14 ways Google may evaluate E-A-T
Learn about some potential signals Google may be using to gauge whether your content and brand has strong E-A-T.
Google’s December 2021 product reviews update was bigger than the April product reviews update, say data providers
RankRanger and Semrush provided us with exclusive data breaking down the two product reviews updates we had this year.
Mozilla tests Bing as the default search engine for 1% of users; Tuesday’s daily brief
Plus, ads proliferate in Amazon search results as ad prices surge.
The 8 best digital marketing courses in the US
Take advantage of remote learning opportunities with these recommended courses.
SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more
Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news.
Tripadvisor launches new listings, reputation and data products to help hotels and restaurants gain insights, boost visibility
Restaurants and hotels have been hit especially hard during COVID-19.
Holiday 2020 is do or die for many SMBs
Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021.
DOJ antitrust suit: Google uses contracts, market power to neutralize rivals
Google thinks it will win but the DOJ used these arguments successfully before.
Congressional report blasts Google, Apple, Amazon and Facebook as monopolistic ‘gatekeepers’ of the digital economy
Breaking up these companies will apparently be on the table.
Local businesses can highlight COVID-19 ‘health & safety’ measures with Google My Business
The attributes should start appearing in Search and Maps soon. They are intended to give consumers confidence and manage their expectations.
Ad Network Recommendations
If you’re looking for ad network recommendations then look no further than this helpful list we have tested for your convenience. The below ad networks have all been tried and tested on The Online Advertising Guide itself. We can honestly say that each of these is great in its own way. As we continue to […]
Apple Ratings is coming to iOS 14, how disruptive will it be?
The company may use device location to ensure review integrity.
How to optimize your Google local Knowledge Panel
Turn your local business profiles in the search results into portals that can deliver customers right from your listings.
Google adds ‘last updated’ hours notification to GMB profiles
The move, maybe temporary, is designed to give consumers confidence the information displayed on business profiles is accurate.
TripAdvisor, Yelp and others highlight venue safety, an emerging consumer decision factor
Cautious consumers want more information about COVID-19 precautions.
Google to sunset Gallery ads beta, focus on Image Extensions
Simple wins out. Image extensions and dynamic image extension betas will continue.
More missing Google My Business reviews appearing as publication speed picks up
Google is now posting user reviews and photos in all countries and the vast majority of business categories.
Fake reviews problem is much worse than people know
Like a virus it infects all the major review sites, especially Google and Amazon.
Chapter 7: User context signals & search engine rankings
Search results for a given query can vary from user to user. It’s not that everyone sees completely different results. Instead, everyone sees many of the same “generic” listings. But there will also be some listings appearing because of where someone is, who they know or how they surf the web. Search engines also try […]
Chapter 9: Emerging verticals in search
Search has expanded well beyond the traditional results page. New to Search Engine Land’s Periodic Table of SEO Factors is a look at emerging verticals within search. Voice, image, local and video search offerings provide users with options for locating information in the manner they prefer. These emerging verticals do not require a completely different […]
Should you continue to solicit reviews during the outbreak? Local SEOs disagree
There are a mix of considerations, on a spectrum from idealistic to pragmatic.
COVID-19 checklist for businesses: How to manage your online presence and keep customers updated in a time of crisis
Use your local business profiles, website and Schema markup to provide the latest information to those searching for your business.
SMX Overtime: Creating great content, FAQs and how to navigate approval limitations
Digital marketing strategist Ashley Segura answers questions from SMX West about how retailers and brands should be thinking about content and more.
Tripadvisor’s new ‘Review Hub’ lets restaurateurs manage reviews from multiple sources in one place
The subscription-based product can also be used to identify review trends across sites.
With Jumpshot shuttered, where will SEOs get their ‘zero-click’ fix now?
Move is ominous for all companies "aggregating and anonymizing" user behavioral data for third party sale.
Google removes ‘ads’ and ‘sponsored’ labels from flight search results
There will be no more referral fees from partners in flight search, as Google seeks to emphasize price and convenience in rankings.
Yelp cracks down on ‘review rings’ as Google continues to see widespread mapspam
Will the problem of fake listings and reviews destroy trust in major platforms?
Bing partners with flight booking sites to bolster flight search offerings
The new flight search experience uses real-time data and direct integrations with airlines.
Consumers more invested in reviews, but also more skeptical of authenticity — survey
Users now consult multiple sites and expect reviews to be relatively fresh.
TripAdvisor buys SinglePlatform to enhance services for restaurants
The acquisition is part of a strategic shift to deepen restaurant relationships and diversify revenues to better compete with Google.
Study: Killing ‘review gating’ doesn’t hurt scores and grows overall volume
GatherUp's examination of internal data shows benefits of inclusive process.
Survey: 97% of online adults transact with businesses they find on Yelp
The survey of more than 6,000 adults is a follow up a study conducted by Nielsen in 2016.
Restaurant app Tobiko goes old school by shunning user reviews
The app represents a return to the simplicity of expert reviews.