YouTube to drop Maximize Lift bidding
Maximize Lift used details input by advertisers about their brands and products to generate content to be used in Brand Lift surveys.
Topic: TrueView Ads
Google rolls out product feed support to more video campaign types
Brands can now make any Video campaign more shoppable without having to create a separate Trueview for shopping campaign.
Changes to Videos ads, plus Google and the UK; Monday’s daily brief
And why algorithm updates shouldn’t shake you
TrueView for action campaigns will be transitioned into Video action campaigns in early 2022
Advertisers will be able to create new TrueView for action ads until September 30, 2021.
Youtube brings products to YouTube for action ads
YouTube is continuing to make more ads more shoppable.
SMX Overtime: Selling with YouTube’s TrueView Discovery and TrueView for Shopping ads
YouTube ads pro Joe Martinez shares tips on measuring brand lift, video length, how to test TrueView ads and more.
Google extends Shopping ads to more YouTube inventory
Plus, Showcase Shopping ads open to more categories and Image Search, and a beta to include sitelinks in TrueView for action ads proved successful.
YouTube ‘Video Reach’ campaigns let advertisers upload multiple videos for single campaign
Ford reports the new offering reduced campaign costs by more than 20% compared to its previous YouTube campaigns.
SMX replay: Brand to demand, the full funnel approach
Helen Provost of Google shares how businesses can use YouTube to serve the full funnel and make use of automation to deliver their messaging.
Here’s how e-commerce stores can sell smarter on YouTube, Facebook and Amazon
SMX Advanced speakers Joe Martinez of Clix, Susan Wenograd of AimClear and Danielle Waller of Merkle offer helpful tips for anyone selling products across these three networks.
SMXcast: Tactics to improve your YouTube video ad performance
Ashley Mo discusses how to run video and search ads together to increase conversions.
Think like a search marketer to drive growth with YouTube
Custom intent audiences help reach people who have recently searched for your keywords. Contributor and Googler Matt Lawson runs through how you can use your search skills to make the most on YouTube.
YouTube sunsetting call-to-action overlays in favor of new ad extension
The call-to-action ad extension will be available for TrueView in-stream ads to start.
YouTube Cost Per View Calculator
Try our useful YouTube CPV Calculator below to work out your Cost Per View. You can use it to work out your CPV as well as the number of views and/or cost you need to hit a specific CPV. Feel free to experiment with different scenarios in order to help you understand your YouTube ads and revenue better. […]
SearchCap: Google zero results, European Commission complaints & TrueView
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google showing zero results again for many time, calculations & conversions search resultsNov 25, 2018 by Barry Schwartz And it is back! Google may now show no search results for queries […]
YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30
Google says the new attribution will better reflect the role of video in the customer journey.
AdWords Editor 12.3 is out with more robust filtering, search query reports & more
Editor also now supports custom intent audiences, responsive search ads and other newer features.
Google launches Outstream Ads to boost video reach beyond YouTube
A new video ad format brings video to mobile devices, in locations where no YouTube videos currently exist.
SearchCap: Google Images with captions, AdWords notes & AdWords message reports
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Images update: Captions added to images, pulled from the page title tagMar 13, 2018 by Michelle Robbins To add more context to image results, Google will now display a caption […]
Carousels of Google Shopping ads spotted on YouTube
Testing an expansion of Shopping Ads on YouTube.
Google rolling out major change to PLAs for broad product queries, Showcase Shopping ads
Instead of showing individual products, new Showcase Shopping ads let users peruse product collections from both local and online merchants.
SearchCap: New Google Reconsideration Requests, Four Google Ads & Bing Elections
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Gears Up For 2016 Elections: Launches Candidate Pages, Political Index & TimelineDec 8, 2015 by Amy Gesenhues Bing says its “Election 2016” search experience is the first of several election-related […]
CPV Calculator (Cost Per View)
We have provided a useful CPV Calculator below to work out your CPV as well as derive the number of views and cost you would need to get a specific CPV. Feel free to experiment with different scenarios in order to help you understand this pricing model better. What Does CPV Mean? CPV stands for Cost Per […]
SearchCap: Bing Ads App, Google Dynamic Answer Box & Bing iOS App Update
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing iOS App Gets A Refresh With Updates To Bing News & New Bing Interests Feature New version also includes at-a-glance Popular Now content on Apple Watch and easier access to […]
Google: Lower CPCs Are Because Of YouTube, Not Mobile Search
TrueView ads on video site blamed for lower aggregate CPCs.
SearchCap: Google Panda & Penguin, Bing Ads Upgraded URLs & Getty Images Partners With Bing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Adding Support For Upgraded URLs The roll out will occur in two stages: one for AdWords imports and a second for full availability within Bing Ads. Link Risk Management: […]
In-House Video Marketing Via YouTube
The second largest search engine on the web after Google is YouTube. In-house search engine marketers often overlook the promotional possibilities of YouTube, but with the relatively recent proliferation of cheap and easy video filming technologies (iPhones, Androids, Flips), leveraging YouTube’s massive search volume is something in-house search engine marketers should give at least as […]