Doubling down on voice Between the many Google Home and Google Assistant announcements, it’s clear that marketers need to shift content creation strategies to focus not only on natural conversational language, but also the context of the conversation query — from which device and the time/location of a query. Joe Youngblood noted in his recent […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google rolls out similar audiences for Search and ShoppingMay 1, 2017 by Ginny Marvin Now out of beta, similar audiences for Search enables advertisers to target users searching for the same […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why the future is all about PASO — personal assistant search optimizationApr 5, 2017 by John E Lincoln Have you started considering voice search in your SEO strategy? Columnist John Lincoln […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Analytics bug drops some image search traffic from reportsMar 27, 2017 by Barry Schwartz No need to panic: There is a reporting bug in the Google Search Console Search […]
In our latest Marketing Land Live, listen in to clips from the "flash session" at SMX West as our panel answered audience questions about Google's dilution of exact match keywords.
Company says its sophisticated search can be implemented without replacement of existing enterprise search.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google to fix missing data from Search Console analytics report soonMar 13, 2017 by Barry Schwartz No need to panic over the Google Search Analytics report’s confirmed bug. You did not […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Assistant to roll out across newer smartphonesFeb 27, 2017 by Greg Sterling The virtual assistant capability will soon be available on smartphones running Android 6.0 and 7.0. 5 ways you […]
Nearly 60 percent used voice because it was faster or easier than typing.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Unconfirmed Google algorithm update may be better at discounting links and spamFeb 3, 2017 by Barry Schwartz Did Google update their Penguin algorithm? Did Google block private blog network links? Something […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Mind the store: Using AdWords to drive offline salesJan 17, 2017 by Matt Lawson Store visits from online ads can be reported in AdWords. Columnist and Googler Matt Lawson explains what […]
Making calls, searching, texting and map lookups were the most common use cases for voice.
Columnist Aaron Levy, a big advocate of PPC segmentation, discusses the pros and cons of device-specific AdWords campaigns and shares tips on how to get started.
It turns out Google's new hands-free voice-based assistant has a way to let users click to the answers it gets from publishers. That's via the companion app.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yext Reviews product is pre-optimized for Schema, balances reviews across sitesNov 2, 2016 by Greg Sterling Company says that capturing more reviews will help with local ranking. Yandex launches new algorithm […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: It’s scary how many ways SEO can go wrongOct 27, 2016 by Patrick Stox In search engine optimization, sometimes even small errors can have a large and costly impact. Columnist Patrick […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How keyword segmentation can increase Google Shopping profits Oct 18, 2016 by Digital Marketing Depot Over the past few years, retailers have seen steady growth in product listing ad (PLA) channels […]
High expectations made me want it to do more and be more naturally conversational. That will come.
Will Google ever give sites credit for brand name mentions or citations without an actual link? Gary Illyes from Google said Google's UX team is looking at ways to measure brand awareness.
Ever wonder how Google Home will source, aka link to, the website it pulls the answer for your queries from? This video shows it off.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google to roll out cross-device retargetingSep 26, 2016 by Ginny Marvin Cross-device remarketing for signed-in users will roll out over the next few months. Case study: JavaScript blocking Google’s view of […]
SMX East workshop on Monday takes a deep dive into all things local search.
Hotel search results will now show expanded information around hotel amenities, and gas station searches will include gas prices.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is your HTTPS setup causing SEO issues?Jul 22, 2016 by Tony Edward Although Google has stated that sites using HTTPS will be given a minor rankings boost, many websites have experienced […]
How have the SERPs changed in recent years, and what's on the horizon? Contributor Dan Leibson summarizes Dr. Pete Meyers' presentation from SMX Advanced 2016.
We live in a mobile-first, cloud-first world powered by technology that changes by the nanosecond. And search is no different. Search is changing in look, form and function to become part of the fabric of our everyday lives, barely recognizable from its inception as a text box. By 2020, 50 percent of searches will be […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords testing click to SMS ad extensionJun 17, 2016 by Barry Schwartz Wouldn’t it be cool to allow prospects to text you for more information? Well, Google is now testing […]
Voice search optimization, content for SEO, advanced link building, Google Q&A and the first exposure of a massive new local ranking study on June 21.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEMPO’s latest salary survey shows search marketer average pay up 16% over 2013May 26, 2016 by Amy Gesenhues Survey participants included nearly 600 search and digital marketing professionals, from entry level […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google appeals French order to censor Right-to-Be-Forgotten links globallyMay 19, 2016 by Greg Sterling Google is taking its case to France’s highest administrative court. Bing launches UET Tag Helper, a troubleshooting […]
Voice search growing as virtual assistant market heats up.
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google’s Gboard team photo: Source: Twitter Google Boston’s vintage arcade game room: Source: Twitter Google London’s […]
Users can search for flight, hotel and rental car information -- but not yet book.
Google may bring voice query reporting to the Google Search Console's Search Analytics report; when is unclear.
In a world where we’re almost always connected to technology and devices, we have instant access to information wherever we are — causing a transformation to the search experience. Whether people realize it or not, search is embedded in their daily activities; it’s on their mobile devices, cloud-connected game consoles and increasingly, on smart devices […]
Bing and Google are looking at the future of search, and both are seeing a future that involves search engines as the intelligence platform powering digital assistance with daily life — personalized help that enables people to get more done efficiently and spend real time focused on what they care about most. Today’s digital assistants, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Would Like You To Buy Products Using Voice SearchMar 2, 2016 by Barry Schwartz Google’s next frontier is conversational shopping, which would allow you to buy products without the click […]
Google's next frontier is conversational shopping, which would allow you to buy products without the click of a button.
How have recent changes in Google's mobile SERP display impacted traffic, and what can you do about it? Contributor Jonathan Hunt lays it out.
Check out version 10.0 of the Google Search App for iOS.