Study: Google Assistant most accurate, Alexa most improved virtual assistant
While one new study on voice assistants compares the quality of different providers' answers, the other drills into Google's data sources for 22 verticals.
Topic: Voice search
Study: Majority reject ads on smart speakers
Just under 40 percent said they were open to ads if they were “relevant.”
SearchCap: Twitter in Google search, PPC ad scripts & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Customer Data Strategies & Identity Resolution: Best PracticesApr 16, 2018 by Digital Marketing Depot When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you […]
SearchCap: Optimizing for voice search & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Already doing SEO? Add these two things to optimize for voice search Apr 6, 2018 by Bryson Meunier Not sure how to optimize your webpage for voice search? Contributor Bryson Meunier […]
SearchCap: Google GDPR notification, AdWords ad version history & podcasting SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: To comply with GDPR, Google asks publishers to manage user-data consent for ad targeting in EUMar 23, 2018 by Greg Sterling Publishers are being asked to manage the consent process on […]
SearchCap: Google My Business update, AdWords ad grants & voice search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Spring Equinox Google doodle introduces Quinn, an animated flower fairy & musicianMar 20, 2018 by Amy Gesenhues Designed by Google doodler Sophie Diao, the image leads to a search for Spring […]
AMA with Google highlights: The core search algorithm update, mobile-first index status & more
From nofollow links to negative SEO, the core search algorithm and Google showing zero search results -- catch up on what Google's Nathan Johns had to say at SMX West.
SearchCap: Google Images with captions, AdWords notes & AdWords message reports
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Images update: Captions added to images, pulled from the page title tagMar 13, 2018 by Michelle Robbins To add more context to image results, Google will now display a caption […]
SearchCap: Google algorithm update, AdWords custom columns & new mobile search design
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms core search ranking algorithm updateMar 12, 2018 by Barry Schwartz Google acknowledged the suspected update but says there is nothing webmasters can do to fix their sites if they […]
SearchCap: Google bringing AMP benefits to web standards, musicians on Google Posts & Google Lens rollout
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google working to integrate AMP benefits into future open web standardsMar 8, 2018 by Michelle Robbins Standardization will allow sites to implement, and benefit from, AMP features without adopting the framework. […]
You’ll love what the SMX Advanced agenda has to offer
SMX Advanced is where elite marketers train. See the agenda!
SearchCap: Google expands featured snippets, voice search ranking study & Rand Fishkin moves on
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Multifaceted featured snippets begin rolling out in Google search resultsFeb 28, 2018 by Michelle Robbins Google updates the search results features with an expanded featured snippet targeting broad, nuanced queries Study: […]
Study: 11 voice search ranking factors analyzed
Some of the findings confirm and some upend conventional wisdom.
SearchCap: New Google AdWords keyword planner, Yelp ads & audits
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Keyword Planner update appears to be rolling out in the new interfaceFeb 22, 2018 by Ginny Marvin The latest version features streamlined workflows and reflects the design updates in the […]
SearchCap: Voice search, Google Search Console change & GoDaddy integration
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Console request indexing limit removed from interfaceFeb 8, 2018 by Barry Schwartz Google won’t comment on why quota details in the fetch tool are no longer displaying. What 3,000 […]
Google publishes comprehensive guide to featured snippets
Learn more about how Google’s featured work, the variations and some of the challenges Google faces with these snippets.
SearchCap: Google local news, voice search usage & Facebook content
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Bulletin: Hyperlocal news, Nextdoor competitor or both?Jan 26, 2018 by Greg Sterling Google has already proven it can crowdsource local content at scale through its Local Guides program. Survey: People […]
Survey: People becoming less inhibited about using voice search in public
Texting is the most common use case for voice, and men use voice search more than women, according to new data from Stone Temple Consulting.
SearchCap: Google Home queries, Google My Business video bug & YouTube ad rules
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Study: 80% of Google Home results come from snippetsJan 18, 2018 by Greg Sterling But they aren’t always the source of answers for Google Home. Turn finger traffic to foot trafficJan […]
Study: 80% of Google Home results come from snippets
But they aren't always the source of answers for Google Home.
Looking back at 2018 in search: A time traveler’s year in review
What does 2018 have in store for search marketers? Columnist (and time-traveler) Dave Davies pays a visit from the future to share what this year's major search developments will be.
Search marketing to enjoy ‘late-stage renaissance,’ according to analyst firm
Privacy, brand safety and other factors will make paid search even more attractive to marketers going forward, according to Forrester Research.
Report: Amazon in discussions with consumer brands about ads on Alexa [company denies it]
CNBC report says product promotions on Alexa are already being tested.
New search quality raters guidelines for Google Assistant and voice search evaluations
Google has quality raters specifically for voice search-related search results. These raters look for information satisfaction, length, formulation and elocution.
5 (less obvious) PPC trends to watch in 2018
Here are several trends that will affect nearly every search marketer in the year ahead.
SearchCap: Bing & Reddit, Google travel pricing & meta descriptions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Fundamentals of writing meta descriptions don’t change with longer search snippetsDec 14, 2017 by Barry Schwartz Google has officially commented about what webmasters should focus on when writing meta descriptions […]
Google aims to make apps for Google Assistant more functional and discoverable
It also enables users to start a task on Google Home and complete it on a smartphone.
SearchCap: Google product reviews, voice search & SEO changes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEO in 2018: What’s hot, what’s not?Nov 14, 2017 by Digital Marketing Depot Voice search. AMP pages. Gap analysis. Algorithm updates. Local SEO. SEO is constantly changing, and what worked well […]
Voice search: Content may be king, but context is queen in the new voice-first world
Yext VP of Industry Insights Duane Forrester discusses his new e-book, "How Voice Search Changes Everything," and what marketers can do to adapt and compete.
8 game-changing SEO trends that will dominate 2018
With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really challenging — it’s the ever-changing nature of the rules of the game. As search engines strive to improve the quality of search results, some ranking factors shift shapes, others fall […]
SearchCap: Local ranking factors, keyword bidding & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Local ranking factors study finds reviews, organic SEO best practices boost local visibilityNov 10, 2017 by Greg Sterling This is the second year of the LocalSEOGuide ranking factors study, performed in […]
Apocalypse for online search? Here’s how marketers can thrive
When Google launched in 1998, the big knock against it was that it would be excruciatingly difficult to monetize the traffic because all search traffic would be sent off of Google. The theory was that the company needed to be like Yahoo or Lycos — to have a wide-ranging portal. But Google scoffed at the […]
SearchCap: Google & Walmart, Yandex’s Korolyov & Local SEO
Below is what happened in search today, as reported on and from other places across the web.
Data: Consumers grow more demanding, impatient as brands fall behind
Smartphones and social media have created a short-attention-span consumer that brands have increasing difficulty satisfying.
SearchCap: Google chrome warnings, Facebook marketplace & SEO data
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google emails warnings to webmasters that Chrome will mark http pages with forms as ‘not secure’Aug 18, 2017 by Barry Schwartz Have forms, login fields and other input sections on your […]
SearchCap: Apple hirings local experts, SEO tips & location ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The 4 Ps of SEO & digital marketingAug 4, 2017 by Marcus Miller Great SEO does not exist in a bubble, but is part of a broader marketing framework. Columnist Marcus […]
SearchCap: Canada censors Google, Voice search SEO & more on the EU antitrust
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Canada’s Supreme Court orders Google to de-index site globally, opening door to censorshipJun 28, 2017 by Greg Sterling Decision is dangerous to free speech and the free flow of online information. […]
Survey: 43% of marketers say 75% of their content isn’t being consumed
Enterprise survey shows big gap between awareness and execution.
Google won’t add featured snippets analytics in Search Console
Don't bank on Google sharing any data on how your website is being used in the featured snippets.
SearchCap: Siri disappointment, link referrers & LiveRamp IdentityLink
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: WSJ: How Siri went from virtual assistant market leader to laggardJun 8, 2017 by Greg Sterling Internal cultural issues and employee departures have impacted Siri’s evolution. Voice search becomes voice action: […]