Topic: Washington

SearchCap: The Day In Search, March 27, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tips For Multinational Mobile Site Optimisation In previous posts in this column, I’ve covered the intricacies of multinational search from a technical SEO’s standpoint. Leveraging multinational markup while clearing up in-site […]

SearchCap: The Day In Search, March 5, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why So Many Companies Fail At Enterprise SEO A well-defined brand no longer guarantees search placement. It is only through enterprise-level cultural changes, informed by a close monitoring of search evolution, […]

Despite New Rules, Google Product Search Merchants Not Providing Accurate Tax & Shipping Costs

Shoppers using Google Product Search are sometimes being misled by incorrect tax and shipping information in search results. And that’s despite Google’s recent crackdown on merchants who either omit tax and shipping details, or list false/incorrect data in their product feeds. Back on March 14th, Google announced new rules for Product Search merchants. Among those […]

Google Panda Update 2.4: Panda Goes International, In Most Languages

Google has just announced that their “Panda” rankings changes, first launched in the United States in late February and rolled out to English language indices internationally in April, have now launched internationally in all languages other than Chinese, Japanese, and Korean. Their post notes that for non-English indices,  this change impacts 6-9% of queries (vs. […]

SearchCap: The Day In Search, May 4, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Google Analytics Feature: Load Time Measurement Since the beginning of last year, Google Analytics has been pushing a faster load time by pushing the new asynchronous tracking code to being […]

SearchCap: The Day In Search, March 11, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Potential Clients Search For An Interactive Agency The search behavior associated with businesses trying to find an interactive agency is very different from other models that I’ve looked at in […]

Wolfram Alpha Redesigns For 2011

Next time you visit Wolfram Alpha, you’ll be greeted by a shiny, new, colorful home page — that’s just one of a few design tweaks the site has announced on its blog. There are also some interesting tweaks to the results pages. One is the addition of linked data inside the search results, which you […]

Bing Maps Goes To The Mall

It looks like the Bing Maps team has been spending a lot of time at the mall lately, because they’ve gone and mapped out about two dozen US malls — 19 of which are in Bing’s home state of Washington! It’s part of a new feature called, obviously, mall maps. It basically takes one of […]

On Google Growing Up, Losing Employees & Being The New “California”

Google’s lost yet another high profile employee, apparently to Facebook. Another sign that Google’s slipping, to some. Perhaps. For me, Google has become the new “California,” stealing that role away from Yahoo. Come along a tale of equity refugees and companies growing up. California: The Former Golden State I’m a California native. I grew up […]

SearchCap: The Day In Search, September 17, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps Adds Photo Albums The experience of viewing place photos in Google Maps got a little easier this week. Google has announced that it’s now showing certain place images in […]

SEO

Google Instant Search: The Complete User’s Guide

Google Instant promises to change the way people search. Speaking at today’s announcement, Google’s Marissa Mayer called it a “fundamental shift in search.” As with any big Google announcement, there are questions: Who can use Google Instant? Can I opt out or turn off Google Instant? Why am I not seeing it when I do […]

Other Sessions

A mix of videos, slide presentations, and podcasts recorded at various Search Marketing Expo conferences. To see the full presentation, click on either the screenshot, or the session’s title. SMX Advanced – June 4-5, 2012 – Seattle, WA Slides & Speaker Audio: Hardcore SEO & Social Power Tools This session takes you on a whirlwind […]

Video, Local & Other Vertical Search

Video, local, and other search verticals focused videos, slide presentations, and podcasts recorded at various Search Marketing Expo conferences. To see the full presentation, click on either the screenshot, or the session’s title. SMX West – March 11-13, 2013 – San Jose, CA Slides & Speaker Audio: Being National, Going Local Large national retailers and […]

Social Media Marketing

Social media marketing focused videos, slide presentations, and podcasts recorded at various Search Marketing Expo conferences. To see the full presentation, click on either the screenshot, or the session’s title. SMX Social Media Marketing – December 5-6, 2012 – Las Vegas, NV Slides & Speaker Audio: Blow Me Away Blogging For many, a blog is […]

SEO

SEO focused videos, slide presentations, and podcasts recorded at various Search Marketing Expo conferences. To see the full presentation, click on either the screenshot, or the session’s title. SMX Advanced – June 11-12, 2013 – Seattle, WA Slides & Speaker Audio: From Microdata & Schema To Rich Snippets: Markup For The Advanced SEO Get your […]

Paid Search

Paid search focused videos, slide presentations, and podcasts recorded at various Search Marketing Expo conferences. To see the full presentation, click on either the screenshot, or the session’s title. SMX Advanced – June 11-12, 2013 – Seattle, WA Slides & Speaker Audio: Big Data + Big Math = Exponential Search Performance Seems every industry is […]

Analytics & Conversion

Analytics & Conversion focused videos, slide presentations, and podcasts recorded at various Search Marketing Expo conferences. To see the full presentation, click on either the screenshot, or the session’s title. SMX Advanced – June 4-5, 2012 – Seattle, WA Slides & Speaker Audio: Hardcore Analytics In this session, we get outside the box and look […]

SearchCap: The Day In Search, March 9, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: My Dream International Content Management System Choosing a content management system which helps you make progress internationally – rather than blocking every move – is a good plank to have in […]

Google To Develop Superfast “Experimental Fiber Network”

Google continues to flirt with being an ISP or carrier. Several years ago the company was part of the aborted municipal WiFi bid for San Francisco with Earthlink. Google is also one of the major forces behind the White Spaces initiative (“WiFi on steroids“) that seeks unused TV spectrum for broadband purposes. In addition, Google […]

Bellevue Building With Bing Lights

The Seattle Times is reporting that a building in Bellevue, specifically around the area of NE 8th St & 112th Ave NE in Washington is lit up with the word Bing. Reportedly, the lights are spread across several stories and in green. It spells out the name of Microsoft’s search engine, Bing. And it’s on […]

SearchCap: The Day In Search, July 31, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Dear Senator (and Texas Gubernatorial Candidate) Kay Bailey Hutchinson, Here’s A Free Crash Course On SEO standybykay.com, the “Kay Bailey Hutchinson for Governor Official Website” put up by “Texans for Kay […]

SEO

Five More Search Tools You May Not Know … But Should

Have you ever needed to see the search results for another city — maybe because you want to see what PPC ads are shown somewhere else? Have you ever needed to see search results from a different country, or in a different language? Maybe you’re into real time search, and you’d love a place to […]

Google Takes On Tourism With City Tours Experiment

City Tours is a new addition to Google Labs that puts Google squarely in the tourism business: Give it a city name, and Google not only suggests sites to see, but it also maps out a multi-day itinerary and proposes a minute-by-minute travel schedule for you to follow. And what’s really impressive is that City […]

Microsoft Announces 3,000 New Layoffs

Today, Microsoft announced that it had delivered layoff notices to 3,000 employees across several divisions (1,200 in Washington state). This comes just months after an initial round of 1,400 who were let go when Microsft announced second quarter earnings. At that time, Microsoft said it planned to eliminate 5,000 jobs this year, and Microsoft’s CEO […]

SEO

Google Showing Local Results On Non-Local Queries

Google is rewriting the local search space. They’re now showing local search results — a map, business listings, and more — even when searchers use generic terms that don’t include a local word. This was spotted in London last week, written about on Saturday by a California florist, and spread widely yesterday when Mike Blumenthal […]

SEO

Search Biz: MSFT Spends On Lobbyists To Save On Yahoo; Google Book Deal Gets Tentative OK; WSJ Says ‘Extinction’ Threatens Yellow Pages & More

By almost doubling its spending on lobbying, Microsoft managed to kill the Google-Yahoo ad deal and may also have saved itself millions of dollars on a Yahoo buyout. That’s the case made by Declan McCullough today on CNET. McCullough explains that Microsoft spent about $12-$14 million per year on lobbyists between 2005 and 2007, but […]

Where Do I Vote? Google Maps Shows The Way

I live in a purely Vote-by-Mail county; in fact, most of Washington state is Vote-by-Mail. But in this year of heightened political interest, you can imagine a lot of U.S. citizens wanting to go to the polls … but not knowing exactly where to go. UPDATE: For 2008 election results, please see Election Results From […]

Back to Basics: A Look at Video Search and SMBs

Like many of you, I’ve attended lots of industry shows and events during the past several months related to search and directional marketing. What is especially amazing to me is how frequently I am asked about the ‘secret sauce’ behind optimizing online videos for search success, especially with regard to organic search. Truth is, we’ve […]

Joe The Plumber, The Presidential Debates & Search

Anyone watching tonight’s US Presidential debate between John McCain and Barack Obama heard both candidates speak directly to “Joe The Plumber” several times. No, it’s not a fictional Joe. No, it’s not Sarah Palin’s Joe Six Pack. He’s a real person that Obama spoke to earlier this past weekend about economic concerns and taxation. But […]

Google Puts New AdSense Ads Under Maps

The continued success of Google Maps gives Google another growing revenue stream to tap into, and that’s what they’re doing with the placement of new AdSense ads immediately under maps on Google Maps. The ads don’t show up on all searches, but they do appear on enough searches to suggest this is more than a […]

Google Posts Official Webmaster Help Group Chat Recordings, Transcript, & Presentations

Google has posted the official blog post summarizing last week’s live chat event. Yes, we did post the unofficial version on Thursday night, but now we have the official version live for viewing. Q&A Transcript available via Google Groups John’s Personalized Search Presentation via Google Presentations Maile’s Case Sensitivity in Web Search via Google Presentations […]

Google Adds 13 Metro Areas To Street Views, Plus New API Support

The Google LatLong Blog announced the expansion of street views to Google Maps. Google added 13 new metropolitan areas and Yosemite National Park. The 13 metro areas include Albuquerque, NM, Anchorage, AK, Austin, TX, Cleveland, OH, Fairbanks, AK, Little Rock, AR, Madison, WI, Nashville, TN, Rockford, IL, Richmond, VA, Spokane, WA, St. Petersburg, FL, and […]

SEO

Search Year 2007: Search News, In Review

Each month, I compile Search Month — a recap of all the stories that have happened relating to search, categorized by topic. I thought it would be fun to take all the Search Months over the past year and produce this edition of Search Year 2007. It was far more work than I imagined, but […]

PPC

Coming Soon To Walmart: Off The Shelf SEM Services?

Next time you’re doing the aisles at Walmart-owned Sam’s Club, perhaps you’ll see a package for SEM services on the shelf next to 40 packs of razor blades and 12 cans of tuna. Karl points out that Sam’s Club is now pitching “SEM” online, at least what seems to be a $100 per month PPC […]

SEO

CallGenie and R.H. Donnelley Launch Local Voice Search

Yellow pages publisher R.H. Donnelley (RHD), which recently acquired Business.com and owns search marketing firm LocalLaunch, is testing a new voice local mobile search product, 1-800-CallDex, in four U.S. markets: Denver, Phoenix, Spokane (WA) and Tucson. It offers a suite of services powered by speech and local mobile search enabler CallGenie, which is also behind […]