H1 tag best practices: Definition, strategy, and examples
Try these H1 best practices to maximize your website's SEO effectiveness. Learn practical tips, get inspiration, and see compelling examples.
Topic: Web accessibility
10 SEO use cases for auditing your accessibility tree for AI search
Go beyond HTML with practical workflows to uncover rendering issues, weak site structure, and other obstacles to AI understanding.
AI is building your digital experience. It’s also making it less accessible.
AI is generating more of the web, and it's carrying the same accessibility gaps with it. Marketing has the leverage to close them
Brand Visibility Checker: A free tool to check SEO and AI search readiness
Hidden technical issues can keep your brand out of SEO and AI results. Run our free Brand Visibility Checker to find them, ranked by severity, in seconds.
Google adds llms.txt check to Chrome Lighthouse
Google says llms.txt is not needed for AI search visibility, but Lighthouse now flags whether sites have one.
How nonprofits can build a digital presence that actually drives impact
From domain ownership to analytics and mobile donations, here’s how you can build a secure digital presence that drives mission impact.
Google removes accessibility section from JavaScript SEO section
This change was made because the advice was "out of date" and Google handles JavaScript fine.
4 CRO strategies that work for humans and AI
Before overhauling your CRO for AI, focus on fundamentals. Clear messaging, strong UX, and technical hygiene still do the heavy lifting.
When AI agents do the shopping: Insights from 100 conversations with ChatGPT Agent mode
As ChatGPT agents book, buy, and convert for users, SEO must evolve. Make your site agent-readable, accessible, and built to convert.
Looking beyond AI: 9 marketing principles that will always matter
AI is reshaping search and discovery, but the fundamentals of marketing remain. Learn nine timeless principles that still drive growth.
SEO accessibility: Make your site searchable for all
Great SEO starts with access for everyone. Learn how to optimize your site for users with disabilities while boosting rankings, UX, and compliance.
What is on-page SEO? Key elements & best practices
Learn what on-page SEO is, why it matters, and how to optimize your content with proven techniques like title tags, meta descriptions, and internal linking.
The most important HTML tags to use for SEO success
Learn how to use HTML tags to structure web pages, improve SEO, and create better user experiences.
AI optimization: How to optimize your content for AI search and agents
To be visible, optimize your site with clean HTML, metadata, fast responses, and bot-friendly configurations.
Your guide to sitemaps: best practices for crawling and indexing
Sitemaps make it easier for search engines to discover and index your pages. Here's all you need to know and how to create one.
Improve your website’s accessibility in just three months
Discover how to balance ideal web accessibility standards with practical implementation
Internal linking for bloggers: 9 mistakes to fix immediately
Correct internal linking is one of the most powerful SEO strategies available. Here’s what to fix on your site today.
Accessibility matters: Strategies for building inclusive digital experiences
Learn how to craft digital experiences that are elegant, engaging, and inclusive, fostering a brand presence that makes everyone feel welcome.
The SEO-UX paradox: Achieving visibility without sacrificing user delight
SEO doesn't have to undermine UX. Learn how to create user-centric experiences that resonate with users and satisfy search engines.
4 SEO tips to elevate the user experience
Integrating SEO into your CX strategy can improve organic visibility and rankings. But don't let it overshadow user-centric design.
Product page SEO: A complete guide
Optimize your ecommerce product pages for higher SEO visibility, traffic, and sales. Get insights on URL structure, UGC and more.
SEO and UX: Finding the strategic balance for optimal outcomes
Blending SEO and user experience is crucial. Learn how SEO plus user experience creates optimal search visibility and user satisfaction.
Does HTML structure matter for SEO?
HTML structure matters for SEO, but not in the ways most might think. Read on to uncover the real role of HTML for SEO.
Generate image alt text at scale with AI: A 7-step guide for SEOs
Use image-to-text and text-to-text AI to efficiently generate quality alt text at scale
10 internal linking best practices for accessibility
Learn how Internal linking, a powerful tool for SEO, is pivotal in creating a navigable, user-friendly website for people with disabilities.
What’s the state of email beyond 2023?
A look back at this year’s trends in email marketing and what to look forward to next year.
How to do a quick SEO accessibility check
Explore 10 accessibility elements that ensure inclusivity for all users while influencing your site's search visibility.
Top 9 WordPress technical SEO issues to address
Here are common technical issues WordPress site owners must fix to ensure they get the most SEO value out of the platform as possible.
Where should you spend your SEO budget?
Backlinks? UX? Content? When determining where to invest your SEO budget, you must put a premium on tasks that move the needle.
Are you using an accessibility overlay to help disabled users? Don’t!
Accessibility overlays are not the answer for sites looking to provide a more inclusive experience for online users with disabilities.
The WORST SEO advice I heard this year (and what you should do instead)
SEO is like ice cream; there are lots of flavors, but some (like Grey Poupon) should be avoided. It's the same with select SEO advice.
Bad website design: Bad for SEO, UX and business
Are these design elements slowing your download times and keeping your website from doing what you need it to do: earn you more business?
SEO and accessibility: 30+ tips from Deaf and Disabled people
SEOs can influence important website elements that directly impact accessibility. Here are a few tips to help you get started.
Putting lipstick on a pig: Fix the website or fail at SEO
If a website is not performing well, optimizing it is just putting lipstick on a pig. Here’s what to do to ensure your site succeeds in SEO.
Inclusive marketing resources to strengthen your brand’s messaging
Consumers aren’t just buying your product, they’re buying your brand values. Inclusive marketing can help you deliver those values to more audiences.
The cost of ignoring website accessibility
Non-compliant sites are vulnerable to lawsuits, but SEOs can help protect them by advocating for accessibility, which can serve both differently-abled audiences as well as your business goals.
3 tactics to improve CTAs for increased relevance and conversions
CTAs shouldn’t be an afterthought. Including them in your on-page optimizations can help strengthen your user journey and signal relevance to search engines.
Lighthouse 9.0 includes API changes, user flows, updated reports and more
Check out the new features in the updated version of Lighthouse, which has been released with the new PageSpeed Insights tool.
New pilots from Microsoft Ads and the secret to happiness at work; Wednesday’s daily brief
Plus, B2B tech finally sees the SEO light
The Americans with Disabilities Act turned 31, are your sites compliant?; Tuesday’s daily brief
And, new business openings remain strong in Q2, but the pandemic is far from over.