Google makes some clarifications related to mobile-first indexing
Confused about the Google mobile-first indexing change? Google just posted several clarifications.
Topic: Web crawler
Ask the SMXperts: The latest in advanced technical SEO
SMXperts Dawn Anderson, Bastian Grimm and Brian Weiss answer technical SEO questions on time to first meaningful paint, indexation and crawling controls, challenges associated with voice search and more.
First batch of Google mobile-first indexing notifications goes out today
Achievement unlocked! Google has begun sending out mobile-first indexing notifications to webmasters.
SearchCap: Google AMP render on idle, spidering & Google doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: International Women’s Day Google doodle honoring females around the world arrives a day earlyMar 7, 2018 by Amy Gesenhues The doodle is a collective of 12 stories from female artists, each […]
Google will stop using the old AJAX crawling scheme in Q2 2018
Googlebot will render the #! URL directly, making it unnecessary for the website owner to provide a rendered version of the page.
SearchCap: Google printed materials, SEO migrations & development servers
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A site migration SEO checklist: Don’t lose trafficNov 22, 2017 by Pratik Dholakiya Planning a site migration? Columnist Pratik Dholakiya’s helpful guide will ensure that you cover all the SEO bases […]
The final recrawl analysis: A powerful and important last step after implementing large-scale SEO changes
You've crawled your client's site, identified the SEO issues and fixed those issues in staging. Great job! But columnist Glenn Gabe shares why recrawling the site is critical once your SEO changes have been pushed live.
3 case studies of duplicate content consolidation
Columnist Chris Long shares examples of how he addressed duplicate and similar website content to improve organic search performance for his clients.
Visually understanding your site structure and external link weight impact
Looking for insights not easily gleaned through spreadsheets and raw data? Columnist Dave Davies explains how to use Gephi, a data visualization tool, to create a visual representation of your site structure with regard to inbound link strength.
3 ways to improve link equity distribution and capture missed opportunities
You've worked hard to accumulate as much link equity as possible from external sources, but is your internal linking structure diluting that equity? Columnist Chris Long details how to reclaim your lost link value.
How long does it take to deindex low-quality or thin content published by accident? [case study]
Is mistakenly published content impacting your site's SEO performance? Columnist Glenn Gabe shares a case study detailing how to fix this issue -- and how long it may take to resolve once fixed.
16 common on-site SEO mistakes you might be making right now
Columnist Pratik Dholakiya shares the 16 technical SEO issues he sees most frequently. Even the most experienced SEO professionals can sometimes overlook these common issues!
SearchCap: e-commerce SEO & crawl data analysis
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why e-commerce SEO is NOT a one-shot wonderMay 4, 2017 by Trond Lyngbø Columnist Trond Lyngbø explains that SEO is an ongoing process that requires continuous investment — not a one-time […]
Don’t underestimate the power of advanced filtering when analyzing crawl data
Columnist Glenn Gabe shares various ways of filtering crawl data to obtain actionable insights.
SearchCap: Chrome without GoogleBot, stacked PPC bidding & local SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New study confirms Google doesn’t use Chrome browser data to discover new URLsMar 15, 2017 by Barry Schwartz GoogleBot did not visit a test page that Chrome accessed days before. Here’s […]
New study confirms Google doesn’t use Chrome browser data to discover new URLs
GoogleBot did not visit a test page that Chrome accessed days before.
SearchCap: Google crawl budget, voice search survey & image search video test
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Mind the store: Using AdWords to drive offline salesJan 17, 2017 by Matt Lawson Store visits from online ads can be reported in AdWords. Columnist and Googler Matt Lawson explains what […]
Google explains what “crawl budget” means for webmasters
Google says crawl demand and crawl rate make up GoogleBot's crawl budget for your website.
Fetch and Horror: 3 examples of how fetch and render in GSC can reveal big SEO problems
Columnist Glenn Gabe demonstrates why discovering how Googlebot sees your desktop and mobile content is essential to any good SEO audit.
Finally going mobile-friendly, but on a collision course with Google’s mobile-first index [Case Study]
Google's index has been shifting toward 'mobile-first,' making mobile pages the default pages for ranking purposes. Columnist Glenn Gabe uses a case study to illustrate some of the issues this might pose for site owners.
Google drops their feature phone crawler & error report in Search Console
Google has officially dropped full support for feature-phone web sites.
Google & Bing increase the file size limit of Sitemaps files
While the 50,000 URL limit has not changed, your Sitemaps file size can now be up to 50MB.
Google’s search knows about over 130 trillion pages
In less than four years, Google's search knowledge of pages have grown by more than 100 trillion new pages.
FAQ: All about the Google mobile-first index
Here's everything to know about the Google mobile-first index.
Google’s HTTPS algorithm still only looks at the URL to give ranking boost
Believe it or not, insecure web pages can still get the HTTPS ranking boost.
Google says Penguin 4.0 rollout now complete
If you haven't seen a Google Penguin recovery by now, you may still need to do some link cleanup. Google Penguin 4.0 is now fully rolled out.
Why Google’s quality updates should be on your algorithmic radar [Part 2]: The connection to low-quality user experience
In the second installment of his two-part series on Google's quality updates (aka Phantom updates), columnist Glenn Gabe explains the connection between user experience and organic search performance.
Google labels your links, such as ‘footer’ or Penguin-impacted
Google's manual action team has access to look at a page's link labels and may use that to dig deeper into the site's activities.
The myth of the duplicate content penalty
There is a lot of confusion surrounding how Google handles duplicate content, but columnist Patrick Stox aims to clear it up once and for all.
DeepCrawl web crawler is now integrated with content intelligence platform Conductor
The Conductor CEO says the new "best-of-breed" crawler is being offered because his company's most successful customers regularly conduct a site audit.
9 easy-to-miss crawl reports in Screaming Frog and DeepCrawl that pack serious SEO punch
Troubleshooting SEO issues on a site or performing a technical SEO audit? If so, columnist Glenn Gabe recommends some powerful but little-known reports in two popular crawling tools.
Google to change smartphone user-agent of Googlebot from iPhone to Android on April 18th
Google is updating their smartphone user-agent on April 18, 2016. Make sure to test your web site to ensure it will allow Googlebot in.
Wikimedia Foundation: “We’re Not Building A Global Crawler Search Engine”
Two executives refute recent reports that Wikipedia is planning to build its own search engine to compete with Google.
5 Ways To Crawl A Staging Server Before Important Site Changes Go Live (To Save SEO)
You can uncover many potential SEO problems with a thorough crawl of the staging environment, but what if it's not readily accessible? Columnist Glenn Gabe shares some tips.
Google Revamps The Android App-Indexing Crawl Errors Report In The Search Console
Google has updated the broken crawl error report for App Indexing in the Google Search Console. And now there are three app crawl error types in Search Console.
Robots.txt File Case Study: How Third-Party Directive Changes Led To Leaking URLs And Lost SEO Traffic
Columnist Glenn Gabe shares his troubleshooting process for identifying issues with robots.txt that led to a long, slow drop in traffic over time.
How Google May Rank Apps & App-Only Content
Google App Indexing API is a key SEO factor for Google to rank and determine the importance of the sections of your app, especially for app only apps.
New: Google Search Console Fetch & Render Shows Severity Of Blocked Resources
Google added a new feature to the blocked resources report in the fetch and render tool within the Google Search Console.
SearchCap: Google AdWords Value Alerts, Google Crawl AJAX & Google Reading Level Dropped
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land:
SearchCap: Apple Web Search, Google Search Analytics & Wave Goodbye To Emojis
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Content Marketing For Local Businesses: Get Creative & Pay To Play Even with all the competition online, local businesses can still stand out using creative content to attract new customers. Columnist […]