Decoding ad spend: Key insights from the 2024 presidential election
Comparing the marketing strategies of both candidates, we'll examine spending breakdowns, tactics and factors that shaped the outcome.
Topic: Wisconsin
This day in search marketing history: March 24
Google’s top 3 search ranking factors, plus: Google Maps blocks abusive business profile edits, Google penalties and more.
This day in search marketing history: March 11
Google officially acquires DoubleClick, plus: how dates in Google snippets work, nofollowing links, interest-based advertising and more.
This day in search marketing history: January 12
Google Panda becomes a core ranking signal, plus: R.I.P. link command, Google Japan’s PageRank penalty expires and more.
Presidential pollsters got it wrong, what are the implications for consumer research?
If political polls were so off, might consumer research be equally flawed?
Your customers aren’t interested in your COVID messaging anymore, what now?
COVID burnout is real, but the pandemic is not over.
SearchCap: Cortana on Android, SEO algorithm updates & Facebook local search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: No more ‘OK Google’: Cortana can now be the default assistant on AndroidJun 19, 2017 by Greg Sterling It’s Cortana you’ll get when you long-press on the home button. 7 changes […]
Cash In! Charitable Donors On Facebook: Psychographic Targeting Hot House
A powerful factor affecting communities across the world is the work of non-profit organizations. The services they provide can be a vital source of support in their communities. However, most non-profit professionals will tell you that one of the largest struggles is getting their message in front of people willing to support services with actual […]
Bing Maps Adds Hundreds Of Streetside & 3D City Images; Plus New HD Aerial Images
Bing announced a large maps update today, where they have added hundreds of Streetside images, 3D city images and new high resolution aerial images. Bing Maps now has over a 100 cities that support Streetside imagery available across America. The images are available in these cities: Alameda County, CA Fresno, CA Richmond, VA, Anaheim, CA […]
SearchCap: The Day In Search, May 22, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: DoubleClick Search Tools To Migrate To Enhanced Campaigns Now Out Of Beta The custom toolset Google designed to help DoubleClick search users migrate to enhanced campaigns has come out of beta. […]
2013 Doodle 4 Google Winner Showcases Heartfelt Reunion Between A Soldier & His Daughter
The 2013 Doodle 4 Google National winner was announced today on Google’s Official Blog. Selected out of 130,000 submissions based on the theme, “My Best Day Ever…”, the winning drawing by Sabrina Brady of Sparta, Wisconsin tells the story of being reunited with her father after his 18-month deployment as a soldier in Iraq. As […]
SearchCap: The Day In Search, March 11, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How To Work With Four Common SEO Leadership Styles I’ve had the pleasure of working on SEO in a variety of companies both in house and, frequently, through casual advice to […]
Google Wins Lawsuit Over Monetizing Your Name With Ads
Google has won a lawsuit filed by Wisconsin woman, Beverly Stayart, over Google Instant suggestions leading to a search result set that had ads. Beverly Stayart claimed Google suggested a search query phrase for the term [Bev Stayart levitra]. When you landed on that page of search results, Google would show search ads for Levitra […]
SearchCap: The Day In Search, February 22, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: After Penalizing Interflora & UK Newspapers, Google Warns Against Advertorials After penalizing Interflora and UK newspapers Google has issued a stern warning that selling links on sites that pass PageRank can […]
Wisconsin State Court OKs Bidding On Trademarks In Paid Search
A Wisconsin appeals court this week affirmed a circuit court’s ruling that it’s OK to use trademarks as keywords to trigger the display of paid search ads. The court’s conclusions are in line with search engines’ policies with regard to trademark bidding and with a Federal case decided last year in California. The Wisconsin case, […]
VP Debate Spurs Searches Like “Shirtless” (Ryan), “Laughing” (Biden) & Other “Malarkey”
There’s a kind of Pavlovian response that happens with major national events in the U.S. (and probably elsewhere): internet users taking to the web to comment on and/or learn more about what they’re experiencing. As expected, conversation spiked on social networking sites during the Vice Presidential debate last night. Twitter says there were 3.5 million […]
SearchCap: The Day In Search, May 18, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search In Pics: LinkedIn Bike, Chrome Watch & Facebook @ Google In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at […]
Dylan Hoffman’s Pirate Times Doodle 4 Google Wins Pirate Booty
Google announced the winner of the Doodle 4 Google competition and today that winner’s logo is on Google home pages around the world. The Winner is Dylan Hoffman of Caledonia, Wisconsin for his Doodle named “Pirate Times.” The Doodle won him a $30,000 college scholarship, a Chromebook computer and a $50,000 technology grant for his […]
Googleopoly: The Definitive Guide To Antitrust Investigations Against Google
We’re another step closer to the US Federal Trade Commission launching an expected antitrust investigation of Google. If it does, the FTC will join the EU and Texas in doing broad investigations. But Google’s been examined for antitrust issues many times before this and mostly come through OK. Here’s our comprehensive guide to Google and […]
Google City Sites May Compete With Yelp, Online Yellow Pages
Yesterday David Mihm was pointing out on Twitter that Google had created a number of new city sites or portals. They appear to be the phoenix rising out of the ashes of Hotpot. As I wrote yesterday on my own blog, this is Google’s effort to bring a number of initiatives together in a single […]
Google Likely To Face US Antitrust Case Later This Year
Bloomberg provides more evidence of a coming antitrust investigation of Google by the US Federal Trade Commission (FTC) or Justice Department. We’ve now been hearing these kinds of statements and suggestions — from various “unnamed sources” and “people with knowledge of the matter” — for months. The Bloomberg article says that the ITA-acquisition decision could […]
SearchCap: The Day In Search, March 24, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Yahoo Search Direct Alphabet: Where Every Letter Starts With Yahoo And you thought Google favored its own properties? Check this out: In Yahoo’s new Search Direct feature, 21 of the […]
Everyone Wants A Piece Of Google: More Antitrust Saber-Rattling By States Attorneys General
Bloomberg is reporting that Ohio Attorney General (AG) Mike DeWine is the latest figure considering an antitrust investigation against Google. So is Wisconsin’s AG, but specifically around the proposed ITA acquisition. Texas is already conducting its own broad antitrust investigation against Google. Google is formally under antitrust investigation by the European Commission. In addition, Wisconsin Senator […]
SearchCap: The Day In Search, March 11, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Potential Clients Search For An Interactive Agency The search behavior associated with businesses trying to find an interactive agency is very different from other models that I’ve looked at in […]
Google Set For US Senate Committee Anti-Trust Investigation
Google’s perhaps inevitable encounter with a formal anti-trust inquiry in the US took a step closer yesterday. Wisconsin Senator Herb Kohl, a vocal Google critic and the head of the Senate Judiciary Subcommittee on Antitrust, Competition Policy and Consumer Rights, indicated that Google would be the subject of scrutiny by his committee in the 112th Congress. […]
US Lawmakers Voice Concerns Over Google-ITA Deal
Add a few US legislators to the list of parties that are airing concerns over Google’s plan to purchase air travel software provider ITA. According to All Things Digital, two US House members and the Missouri Attorney General sent letters this week to Christine Varney, US Asst. Attorney General in the Antitrust Division, to express […]
SearchCap: The Day In Search, January 12, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Docs Adds Files Storage, AKA GDrive The Google Docs blog announced a new feature that allows you to upload files and share those files with friends, co-workers and colleagues. Google […]
Netconcepts Acquired By Covario
Netconcepts, a Wisconsin-based SEO company, has been acquired by San Diego’s Covario, Inc. Many of you know the name Stephan Spencer, he is the Founder and President of Netconcepts. Wanted to wish Stephan and the whole Netconcepts team a huge congrats from us. Here are some quotes from the press release: “With the acquisition of […]
Search Ad Keyword Lawsuit, Now Over Privacy
We have covered many of the search ad keyword lawsuits aimed between competitors or directly at the search engines in the past. Nowadays, it seems like a new suit around this topic is filed weekly. Typically these suits go after trademark violations and the like, but a new suit is focusing on a privacy legality. […]
SearchCap: The Day In Search, November 9, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google, Book Search Partners Ask For Four More Days Today is the deadline for Google and its partners in the Google Book Search settlement to submit a new version of the […]
Marissa Mayer Named 2009 Glamour Woman of the Year
In addition to her skills as the well known VP of search and user experience at Google, a wardrobe including Oscar de la Renta and Armani helped land this girl from a (very) small town in Wisconsin on Glamour Magazine’s 2009 Women of the Year list. Marissa Mayer is profiled as a “visionary” in the […]
SearchCap: The Day In Search, July 10, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Adds Photos To Some Location-Based Search Results Google has announced a minor change to its search results page for some geographic-based queries. To fill in the white space that used […]
‘Google Mistrial’ – Is Search Getting In The Way Of Justice?
Ask around and you probably won’t find many people who think the idea of “Internet everywhere” is a bad thing. Thanks to laptops and smart phones, wi-fi and 3G, we can work (or play) at airports, check email during cab rides, and compare prices online from any department store. We can Google anyone or anything […]
SearchCap: The Day In Search, February 17, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Yahoo Sued For Showing Spam Pages About Person’s Name
Eric Goldman uncovered another interesting lawsuit involving Yahoo. This one involves the organic search results showing spam results for a person’s name, where this person is suing Yahoo and Overture for “Lanham Act false endorsement and false designation of origin and violation of Wisconsin’s publicity rights statute and common law privacy rights.” Let me take […]
SearchCap: The Day In Search, December 4, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Power Searching Google News With Cluster Filtering
Ionut Alex Chitu noticed a new feature in Google News that allows you to filter news clusters by three options. The three options include, “All Sources,” “Blogs,” and local news options. Let me walk you through this step by step.
Microsoft Virtual Earth Adds New Imagery
The Virtual Earth Blog announced that they have released a bulk of new imagery to Virtual Earth and Live Maps. I am not going to list out all the new locations where you can find the new satellite, ortho, and bird’s eye imagery, but here are a few:
SearchCap: The Day In Search, June 23, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, March 28, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.