Topic: Yoast SEO

SEO Toolkit

This DIY SEO Toolkit is full of free SEO tools to get you started with search engine optimisation. It doesn’t include every tool out there, simply what you need to get on with SEO without paying a penny. I have used and personally recommend every single one of the SEO tools listed below. All of […]

Technical SEO

Technical SEO was the very first type of SEO. It used to simply mean making a website in a way that Google’s spiders can read it properly. It now means anything which involved working on the infrastructure of a site.   Sitemaps The way to do make sure that Google can crawl your whole site […]

On-Page SEO

A main type of SEO is called On-Page SEO. This means anything that you can do to a page to make it seem like a good page. Well actually that’s not quite right – you need to do everything you can to make an *actually* good page. Google is trying to show people the pages […]

How Search Engines Learn What’s On Every Page

Spiders. The terrifying answer to how search engines know what is happening all over the internet all the time is that they have an army of millions of spiders. The internet is positively covered in spiders making their way into every nook and cranny and reporting back to their masters on what they find. The […]

SearchCap: Google Search Console, negative SEO & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Webinar: Close the Online/Offline Data Gap with AI-driven Call Intelligence Jul 13, 2018 by Digital Marketing Depot With mobile search and voice interactions on the rise, it’s more important than ever […]

SEO

SearchCap: AdWords Google Sheets, Google Posts testing & technical SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google launches AdWords add-on for Google SheetsJun 4, 2018 by Ginny Marvin The add-on to download AdWords account data into Google Sheets is now in beta. Mobile SERP survival: Technical SEO […]

SearchCap: PPC branded content & bad local reviews

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to use good ol’ PPC to support fun and creative branded contentApr 25, 2018 by Kevin Lee Contributor Kevin Lee looks at creative synergies and the power of collaboration to […]

SearchCap: Voice speaker ads, link building & Earth Day

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why do we overcomplicate link building?Apr 23, 2018 by Julie Joyce Do we overcomplicate link building to make the job look glamorous? Contributor Julie Joyce thinks we might and suggests it’s […]

SearchCap: Twitter in Google search, PPC ad scripts & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Customer Data Strategies & Identity Resolution: Best PracticesApr 16, 2018 by Digital Marketing Depot When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you […]

SearchCap: PPC shopping ads and more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to outdo the PPC robots in shopping adsApr 11, 2018 by Frederick Vallaeys Contributor Frederick Vallaeys isn’t ready for Skynet to manage his PPC campaigns just yet and shares seven […]

SearchCap: Bing Ads CPC, SEO platforms & software & search volume

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: No search volume? No problem! 3 ways to improve low-traffic AdWords campaignsMar 29, 2018 by Jacob Baadsgaard Contributor Jacob Baadsgaard thinks you need to get scrappy and find ways to make […]

SearchCap: Google’s SEO AMA, AdWords Shopping Actions & Search Console updates

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google launches cost-per-sale Shopping Actions, unified shopping program across Search, Assistant & ExpressMar 19, 2018 by Ginny Marvin In its answer to Amazon, Google’s new umbrella program will extend existing relationships […]

SearchCap: SMX Insights, Google Doodle & charity

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Stop! Think twice before using nofollow attributes on your websiteMar 16, 2018 by Patrick Stox Using page-level nofollow attributes? Just stop, says Contributor Patrick Stox. Instead, use nofollow on specific links […]

SearchCap: EU wants Google’s algorithm, Google My Business descriptions & new heatmap insights

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What’s different about digital marketing in the cannabis industry?Mar 15, 2018 by Brett Middleton Contributor Brett Middleton explores the current challenges and opportunities facing this budding industry, given the differences in […]

SearchCap: Google with no results, ad removals & building links

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google search results page displays answer without any search resultsMar 13, 2018 by Barry Schwartz Who needs the ten blue links when you have the answer? Google is hiding the organic […]

SearchCap: Google Maps women-led icons, more Google answers & SEO redirects

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 7 marketing and promotion tactics to get your content discoveredMar 9, 2018 by Kristopher Jones Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content […]