This day in search marketing history: January 18
Google's SOPA/PIPA prorest, plus: URL changes, Google core algorithm updates, AdWords mobile targeting, stop words and more.
Topic: Yoast SEO
Why is my WordPress site not ranking?
Practical tips to improve your search engine rank.
This day in search marketing history: January 12
Google Panda becomes a core ranking signal, plus: R.I.P. link command, Google Japan’s PageRank penalty expires and more.
Rich results: 22 facts every SEO pro needs to know
Rich results, schema markup and structured data – where do you start? Get answers to your rich result questions from this article.
Changing URLs for SEO reasons: When is it OK?
Google’s John Mueller warns not to change URLs for SEO reasons. Is he right? It depends, of course. Here are some exceptions.
What is a content audit?
Here's what you need to know about content audits, why and when to do one, and tips and tools for getting started.
12 WordPress site settings that are critical to your SEO success
Want to set up your WordPress site for better traffic and rankings? Make sure you're following these site settings to improve your SEO.
Keyword rank tracking software – 6 tools compared
We have looked at some of the most popular rank tracking tools to see how they differ and what features each one offers for position tracking.
IndexNow attributed for 7% of all new URLs clicked on in Bing in the past month
Plus, Czech search engine Seznam.cz has adopted IndexNow.
How I earned a knowledge panel without a Wikipedia page
Learn the specific steps I took to earn my knowledge panel entry and get established in Google’s Knowledge Graph.
Yoast SEO Premium now offers IndexNow
Finally, those who use Yoast SEO premium can easily toggle on IndexNow for their WordPress sites.
Top 7 SEO tips for WordPress sites
Making small changes to your WordPress site can significantly increase your SEO.
Google’s digital marketing course offers bad SEO advice
No, having 2% keyword density and a minimum 300-word count is not an “industry standard.”
Shopify SEO Guide: How to increase organic traffic to your store
SEO tips to fully optimize your Shopify site for higher rankings and more sales.
Yoast SEO launches on Shopify
Like the WordPress version of the app, Shopify merchants can use it to optimize their products and posts to show in organic, non-shopping results.
Yoast SEO 17.9 adds keyphrase performance tracking
Yoast SEO partnered with SEO tool provider Wincher for these capabilities.
Messy SEO Part 2: The importance of canonicalization
How we began cleaning up canonical tags after the MarTech site consolidation migration.
Title changes in Google Search causing distress; Wednesday’s daily brief
Also Google Shopping bug and Google Ads campaign set up screen.
Google Search algorithm watching; Friday’s daily brief
Make sure not to miss the new more visual changes in Microsoft Bing Search, the new Google My Business reports and the Google Ads mobile app notifications.
Google hiding addresses in local pack and should you write meta descriptions: Tuesday’s daily brief
Plus, Google News and Discover penalties
Get Your New Blog Ranking on Google
If you’re new to blogging or web marketing – you’re probably aware of how important getting ranked higher on Google is. Getting a good position on Google for your major keywords could make or break your business – so it’s not something you should ignore. Far too many new website owners ignore SEO or treat […]
Shopify tradeoffs: What to consider before selecting your next e-commerce platform
Shopify makes it easy to start selling, but there are limits to its SEO and customization capabilities.
Several WordPress SEO plugins are on the fritz
Site owners using Google Analytics Dashboard for WP, Yoast SEO and Rank Math should check for the following issues.
Bing spotted showing domain sources in image carousels
The experimental image carousel shows page title and domain name.
In response to Google change, Yoast SEO will opt users into all snippet features by default
The change comes with versions 12.2, coming October 1.
Yoast 12.1 adds custom favicons to the mobile snippet preview
Also introduces more schema filters and matches Google’s search font size on desktop.
Yoast SEO 11.6 updates how-to structured data block, following Google’s changes
The latest update also includes more UX changes and bug fixes.
SMX replay: SEO that Google tries to correct for you
Patrick Stox explains the processes to pay attention to and the ones to leave to Google.
Yoast SEO 11.5 updates the mobile snippet preview
It replicates how your content is likely to appear in Google's mobile search results.
Leaning into SEO as Google shifts from search engine to portal
How to prepare your company for Google's new customer journey for search.
Yoast SEO 11.4 adds FAQ structured data, UX improvements
The new FAQ structured data only works with the WordPress block editor.
Yoast, Google devs propose XML Sitemaps for WordPress Core
The proposal also includes an API for further customization.
Yoast SEO 11.3 lets you add an image of a person to its structured data graph
In its update notes, Yoast reminds us that sites below WordPress 5.2 may no longer be supported.
Yoast SEO 11.2 lets webmasters tailor their schema output
New filters facilitate adding or removing from the schema graph.
Yoast adds image and video Schema with 11.1 update
The enhancements claim to make it easier to provide what search engines need to make sense of your videos.
Yoast offers revamped Schema markup with 11.0 update
The SEO plugin claims to fix Schema implementation and provide more context for search engines.
SearchCap: Google Assistant ads, Google Maps reply to reviews & waitlists
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google enables ‘join waitlist’ for restaurantsFeb 13, 2019 by Greg Sterling Functionality is provided by DineTime as part of Reserve with Google. Google tests ads in Assistant resultsFeb 13, 2019 by […]
How Google will shift resources to media search and other tidbits from Gary Illyes’ AMA on Reddit
The Google webmaster trends analyst also touched on topics like the possibility of an Indexing API, whether internal over-linking penalties exist and how the clustering of duplicate pages works.
SearchCap: Google performance reports consolidated, Bing crawler to slow & Google EU test impact
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing to publishers: Start using new Bing URL submission process for indexing nowFeb 7, 2019 by Barry Schwartz Do you have new or updated content you want Bing to discover faster? […]
Bing to publishers: Start using new Bing URL submission process for indexing now
Do you have new or updated content you want Bing to discover faster? Start using the new Bing URL Submission tool.