• Pat Grady

    Love them all, but amen to #4, a best practice here.

  • Larry Kim

    great list!

  • Ed Truman

    Great post Frederick. One question though – when talking about conversion delays in AdWords you talk about date of an ad’s impression – shouldn’t this be first click?

  • http://www.toptiertools.com/ Frederick Vallaeys

    You’re right Ed, that’s what the documentation says at https://support.google.com/analytics/answer/2679221?hl=en but I remember that at one point we were using the date of the impression which led to some weird situations where you could get conversions from 0 clicks, e.g. when the ad got an impression at 11:59pm, wasn’t clicked until 12:01am the following day and then converted…

  • http://www.toptiertools.com/ Frederick Vallaeys

    You’re right Ed, that’s what the documentation says at https://support.google.com/analytics/answer/2679221?hl=en but I remember that at one point we were using the date of the impression which led to some weird situations where you could get conversions from 0 clicks, e.g. when the ad got an impression at 11:59pm, wasn’t clicked until 12:01am the following day and then converted…