• cboulanger

    Good post. I’m a little leery of telling companies to post all their products. Its a good way to start but you should be refining your feed over time to remove low-margin, low-converting or high-returns products. I’d suggest adding a 7th tip: segment your feeds and analyze ROI regularly.

  • daniel morrison

    valid point, but i don’t think you should ever remove products. instead, you should adjust your bidding approach for low margin products.

  • http://www.michaelerickson.me/ Mike Erickson

    Calling it hipster is so hipster. =D Thanks for the tips, Dan!