• Ethan

    Every day I like Bing more and more. So sick of dealing with enhanced campaigns.

  • http://www.rimmkaufman.com/ George Michie

    Ethan, I hear your anguish! No question that at the end of the day, Google hasn’t made anything easier. Complex marketing efforts and granular targeting require sophistication and can only be simplified so much. Ultimately, we now just have to learn a different mechanism for being as granular as we were before. That said, the EC regime with all of its faults is vastly more scalable than the old system and will stand up to much greater level of targeting sophistication in time. It will be a good change in the long run, but it’s certainly causing heartburn right now!

  • Ethan

    I’d like to believe that it will get better, but there isn’t anything that enhanced campaigns are doing that I couldn’t accomplish before. If I wanted to track calls I could do that already. If I wanted sitelinks specific to an ad group I just had to create a separate campaign (go go shared budgets)

    It didn’t make anything easier, and I’m so out of breath from complaining I don’t know why I even bother. At this point I’m jealous of those who can keep a positive attitude despite all these things working against them.

    What do you see good about the change George? I’d love to keep a positive attitude, but it’s so hard when I can’t see the light at the end of the tunnel.

  • barry nelson

    Why do you think “mobile” vs “desktop” is misleading? I find their online behavior to be very different and appropriately categorized as such.

  • http://blackhatpwnage.com/ igl00

    Hope Bing will take more % of traffic soon.

  • http://www.rimmkaufman.com/ George Michie

    Hi Barry,

    The issue is we’re conflating devices and use cases. Sometimes people use tablets in a mobile context; often they use them in a stationary setting (on the couch). Similarly smartphones are most often used in a mobile context, but sometimes not. The key device differentiation is small screen vs large screen; the use case should be thought of separately.

  • http://www.rimmkaufman.com/ George Michie

    No, you’re right on it. So far, we’ve picked up no added granularity; only new headaches. What we have gained is massive scalabliity. Sophisticated geotargeting, audiences, demographics, proximity etc done comprehensively will be a win that will hopefully pay off the headaches.

  • patti livernash

    My Uncle Jayden just got a nice 12 month old Fiat 500 Abarth only from parttime off a computer… Continued w­w­w.J­A­M­20.c­o­m

  • Guest

    Approximately 3 months ago (after Google took over YouTube and changed ‘the backend of their ad serving system’) my Video Campaigns all stopped getting impressions (for the most part). I use to thousands of impressions and about 200+ views. Now, since the change, I only get 10 to 40 impressions on only a few Video Campaigns; and I am lucky to get 1 to 8 clicks a day. Google said (several times to me) that they would fix this problem soon; It’s been over 3 months and I am still having this problem.