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Schema Markup Shows In 36% Of Google Search Results, But Almost No Websites Use It [STUDY]

html-code-tools-websites-600 More than one-third of Google's search results incorporate Schema.org rich snippets, but only a tiny fraction of websites are actually using the markup code. That's according to a new Searchmetrics study out today that examined Google's U.S. search results in March "for tens of thousands of keywords and over half a million web domains." The study found that 36.6 percent of Google's search results include "at least one snippet with information derived from Schema.org." The most common integrations were the Movie and Offer types at 27 percent and 21 percent, respectively. After those two, [...]


Food For Thought About Link Building: Some Tasty Tidbits

shutterstock_164721908 Presented for your consideration, below are a number of linking-related comments, thoughts, ideas and other notes that I believe you'll find thought-provoking, interesting or, at least, somewhat helpful. [caption id="attachment_189542" align="alignright" width="300"] Your job is no longer to rank high. Your job is to succeed in business.[/caption] Bittersweet Vindication..? On April 30 of 2007, almost exactly seven years ago today, I wrote The Coming Link Apocalypse. This was before Panda, Penguin, Hummingbird, Buffy, Dewey, Vince, Potsy, LaVerne or Shirley. Back before link deconstr [...]


Reigning In Content & SEO — The King & Queen Of Online Marketing

king_queen_shutterstock_179151986 Years ago, SEOs proclaimed, "Content is king!" Yet the full potential of content as the catalyst for everything we want to accomplish in SEO was not realized. Even back then, SEOs wanted to measure their efforts. Fast-forward to 2014, and we're facing more choices in our marketing with more ways to measure than ever. We have multiple ways to reach customers and mountains of data to sort through; and within all this is the need to confirm that what we're doing is driving business outcomes. At the top of every SEO's mind right now is content -- and SEOs and brands have a burning need t [...]


Google’s Matt Cutts: How To Avoid Buying A Domain Name Previously Ruined By Spammers

Matt Cutts screen shot April 2014 In his latest video, Google head of web spam (and, today, Boston Marathon runner) Matt Cutts offers a few quick tips to avoid purchasing a domain name that may have been previously destroyed by a spammer. The video is in response to the following question from a site owner who purchased a bad domain: How can we check to see if a domain (bought from a registrar) was previously in trouble with Google? I recently bought, and unbeknownst to me the domain isn't being indexed and I've had to do a reconsideration request. How could I have prevented? Cutts first recommends doing a site-colon sear [...]


Got SEO Basics? 5 Tips To Boost Your Organic CTR

Building_Blocks There's no shortage of new digital marketing channels these days -- and while they are innovative, exciting, and fun to experiment with, they can also distract you from SEO basics that can deliver performance gains. Your organic click-through rate (CTR) is a great example. A simple page title tweak could take you from driving 2% of consumers to your landing page, to driving 20%! But today, your organic CTR can be affected by several different elements. Below we'll take a look at five factors in your control: 1.  Search Engine Results Page (SERP) Ranking Marketers everywhere are chasing [...]


Google Slaps Another Guest Blog Network: PostJoint

google-penalty-600 Google's Matt Cutts somewhat confirmed on Twitter that Google has taken action on another guest blogging network. This network is named PostJoint and claims "there's no footprints." Someone tweeted to Matt that PostJoint was penalized. In fact, if you check out Google for a search on their name, their web site no longer ranks on the first page. Matt Cutts this morning confirmed it on Twitter saying "any link or guest blog network that claims to have "zero footprints" is waving a giant red flag." @techtada any link or guest blog network that claims to have "zero footprints [...]


Schema For User Actions Now Available

seo-code-schema-featured Schema.org announced a new form of Schema they have introduced with support from Google, Microsoft Bing, Yahoo and Yandex named Actions. Schema Actions are a way to communicate via markup on your web page the actions they enable and how these actions can be invoked. Technically, Schema.org describes it as: An action performed by a direct agent and indirect participants upon a direct object. Optionally happens at a location with the help of an inanimate instrument. The execution of the action may produce a result. Specific action sub-type documentation specifies the exact expectation of e [...]


Losing Organic Traffic After A Redesign? Four Things to Check

301-redirect While web designers and developers are often strong at designing and programming websites, not all are as well prepared to handle SEO issues, especially when relaunching websites. Just this week, I've worked with three separate web design firms who contacted me after a recent site relaunch caused a substantial loss of organic website traffic. So, if you just relaunched your website and you're losing organic traffic, how can you know where to start? Here's my basic list of the most common issues I see that are often overlooked in a relaunch. While there can be many reasons for traffic lo [...]


Google’s Matt Cutts On SEO Myths: Ads Correlate To Organic Results & More…

matt-cutts-google-myths-600 In a recent video from Google Head of Search Spam Matt Cutts, Matt talks about the biggest SEO myths he sees today. By far, the biggest myth, according to Cutts, is how people think Google makes changes to their search results with the only intent of making more money. Matt said buying or not buying ads has no positive or negative impact on your rankings. In addition, Google does not make changes to their organic algorithms based on encouraging people to buy ads. All of this, according to Matt Cutts, is a big SEO myth. The other large myth is more of an SEO pattern he sees often in the S [...]


Microsoft’s Cortana Assistant Personalization Comes To Bing On The Web

One of the most interesting things about Microsoft's new Cortana search assistant has just gone live for those early adopters of it: integration with Bing's search results. Cortana Personalization Comes To Bing Those using Cortana will now find "personalized cards" that will appear at the bottom of the Bing home page: Personalized information cards will also be integrated into Bing's search results, when deemed relevant. For example, here's how it looks for someone who has flight information being tracked (which Cortana learns about by reading the email on your Windows Phone): Ad [...]


Are You Building Links Or Building A Business?

Build a Brand I think many of us can agree that the great thing about this industry is that it's constantly evolving and new elements are continuously being added. For example, I love the role social is playing in helping companies connect with customers and the effect it has on search (links, mentions, content generation, etc.). However, I think many of us would also agree that this evolution has its downside…and its name is Google. Now, I'm not a Google hater. I don't believe that they are out to get SEOs or ruin businesses. But I do think there is a problem happening around links at the moment th [...]


Google’s Matt Cutts Explains How Google Search Handles 404 & 410 Status Codes

matt-cutts-google-404-410 Google's head of search spam, Matt Cutts, posted a video today explaining the difference in how Google handles 404 and 410 error status codes. Both 404 and 410s are errors for a web page or document not being available, however a 410 is defined as "gone" forever. So 410s are more of an explicit response from the server telling you a page is really gone. Google handles them slightly differently. With a 404, and some of the other 4xx status codes, Google will "protect" the page and not mark it as removed for about 24 hours. With a 410 status code, Google will mark the page as gone as soon [...]


Google’s Matt Cutts Lobbying To Reward Secure Sites With Better Rankings

google-ssl-logo-1319029457 Rolfe Winkler on the Wall Street Journal blog reports on "private conversations" that Google's head of search spam, Matt Cutts has within Google about rewarding sites with higher rankings in the search results that have better security. This is news that has come out of SMX West, as we covered just about a month ago with our story Ranking Benefit To Making Your Site SSL? Not Yet But Google’s Cutts Would Like To Make It Happen. But apparently, Cutts has been talking about this internally even more now, likely even more so since the OpenSSL exploit, Heartbleed. Heartbleed was a huge secu [...]


The War On Links

shutterstock_104739881-fear-of-links In case you didn't notice, we are waging a war over links. Some would say that SEOs are at war with search engines, but I disagree. Search engines and SEOs have a symbiotic relationship; and without meaning to, we've killed the value of the link. The link, once a simple connector from one site to another, has become the subject of intense scrutiny by SEOs, Google, and even the US Copyright Office.  Do you remember what it was like to really "surf" the Internet? The way you could bounce from site to site simply by following blogrolls and webrings? The rush of energy and excitement that [...]


5 SEO Tips To Boost Page Speed

Image used with permission of Shutterstock.com Got 10 seconds? Probably. But I bet you won't spend it waiting for a web page to spin, sputter and load. I hate that. You hate that. And search engines hate that, too. But if your site is lightning fast, everyone will love you. Why Page Speed Matters Not too worried about your slow site? Maybe you should be. Sweet Brown (video autoplay) said it best: "Ain't nobody got time for that!" And research findings agree. As SEL news reporter Amy Gesenhues noted in her post last March, average page-load speed for top retail sites was over seven seconds -- well above the ideal load time of thre [...]


A Complete Guide To The Essentials Of Post-Hummingbird SEO

Google-Wall Google has made stark changes over the past couple years in the way it ranks websites. When one of its most recent algorithm incarnations, Hummingbird, was released in August of 2013, it created a whirlwind in the search landscape and has since continued to have far reaching impact. In its wake, businesses have been forced to modify their web marketing strategies and SEO efforts to regain favor with Google to reclaim their former search rankings. Read on for the insights we've gained and what you need to do to thrive in this new environment. What We’ve Learned So Far In keeping pace [...]


Link Building Fundamentals To Future-Proof Your Online Business

shutterstock_178290377-chain-link-old-text Google launched in 1998 and has grown steadily to become the most popular search engine in the world. Over 2,161 billion searches were run on their engines in 2013, and the company corners a 67% share of the global search market. As it grows and evolves, Google search is well and truly on its way to becoming humanity's most treasured "personal assistant," helping users find answers to their questions, discover solutions to their problems, carry out research and even get feedback, recommendations and suggestions from friends and trusted advisors. As consumers increasingly use search e [...]


Google Tests Video Search Results Without Thumbnail Images

google-homepage-search-600 For the longest time, videos found within Google's search results contained thumbnail images of a frame within the video. That is how Google has displayed richer search results, ever since the days of Universal Search. It seems like Google is testing making those video results a bit less rich by removing the video thumbnail image and replacing it with a small, gray, play button followed by the time of the video. Craig Gilhooly posted a screen shot of the new user interface test on Twitter. Here is a picture: Here is what it currently looks like to the average searcher: [...]


Google Responds To Misattributed Content Saying They May Show The Canonicalized URL

Google-Wall A few weeks ago, we reported on cases where Google was misattributing content for select news publishers. We showed examples of Google showing URLs of large news publishers but those URLs listed were not the source URLs and thus, redirecting from Google's search results to a completely different URL. Yesterday, a few weeks after we reported the issue, Google's Matt Cutts responded to us saying: In response to URL or site: queries, we occasionally show URLs that would otherwise be canonicalized to a different URL. What Matt is explaining is that at one point, the URLs in the example set [...]


How Much Content Do You Need For B2B SEO Success?

Netline CMO Report While B2B SEOs understand the value in content marketing initiatives, we sometimes fail to understand the level of content commitment required to demonstrate success. In the Chief Marketing Officer (CMO) Council's recent study, "The Content Connection to Vendor Selection," researchers uncovered six distinct personas that all consume different types of content and share that content with other levels within the company. According to the report, these various buyers consume a spectrum of content marketing assets in an effort to keep current on new technologies, glean insight and shape purc [...]


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