SEO: Mobile Search
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Start here for the latest SEO tips, trends and best practices for mobile search results. Visit the Mobile Marketing channel on Marketing Land for related topics including mobile search advertising, responsive web design, app development and marketing tactics.
Consumers over bots: Why site crawlers don’t hold all the answers
Site crawlers are valuable tools in the SEO toolbox, but columnist David Freeman warns that search marketers should not use them as a...
AMP for Advanced SEOs: SMX Advanced insights
Columnist Eric Enge summarizes a session from the recent SMX Advanced conference on Accelerated Mobile Pages...
8 major Google ranking signals in 2017
It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is...
7 most important SEO focus areas for colleges and universities
For marketers in the education vertical, columnist Janet Driscoll Miller provides some helpful tips to get your site optimized in time for...
Voice search and SEO: Why B2B marketers need to pay attention now
Voice search is being adopted for a variety of purposes, and columnist Nate Dame makes the case that its influence on B2B decision-makers is...
SMX Advanced session: Mobile-First For The Advanced SEO
How can websites prepare for the mobile-first index? Columnist Greg Gifford recaps a session from SMX Advanced dealing with the impending...
Setting up and testing AMP for WordPress: A quick 7-step guide
Looking to get started with Accelerated Mobile Pages (AMP)? Columnist Stephanie LeVonne has put together this handy guide for WordPress...
Google’s mobile-first index likely not coming until 2018 at earliest
At SMX Advanced, Gary Illyes says Google will "communicate a lot" before rolling out the mobile-first...
Is AMP the answer to format fragmentation?
Columnist Barb Palser makes the case for Facebook and other platforms to adopt Accelerated Mobile...
5 massive SEO and content shifts you need to master right now
What can today's industry shifts tell us about the future of SEO and content marketing? Columnist Jim Yu discusses some current trends and their...
Simple tips to get your app indexed, ranked & installed
Got an app you'd like to promote? Columnist John Lincoln provides some basic tips for helping your app to appear in Google's "app pack" search...
SEO & website design: Everything you need to know
SEO is important to any business that operates online, but many don't realize that search engine optimization needs to be built into the web...
Making the case for mobile site optimizations: Who doesn’t want an extra $13K?
These days, the question isn't whether we should invest in mobile but to what extent. Columnist Carrie Albright explains how marketers can make...
In the age of RankBrain, these foundational SEO issues still matter
Search engine technology has evolved, algorithms have become more advanced, and SEO tactics and strategies have changed in response. But...
Baidu becomes Google’s biggest ally in mobile page speed
Chinese search engine Baidu will soon support Accelerated Mobile Pages (AMP) in its search results, expanding the reach of AMP significantly....
Advice for AMP-curious publishers
Columnist Barb Palser offers a framework to help publishers assess the potential benefits of Accelerated Mobile...
Yext files for long-awaited $100 million IPO
Last year the company announced a revenue "run rate" of $100 million....
Mobile page speed is important, but not (yet) for SEO
Columnist Bryson Meunier suggests that mobile page speed, while good for conversions and customer retention, might not be doing much for your...
Do you know what a mobile crawl of your site looks like?
Columnist Eric Enge discusses the implications of Google's impending "mobile-first" index, using a case study to illustrate some of the...
Links to AMP content are showing up outside of search results
With several popular distribution apps now linking to Accelerated Mobile Page (AMP) content, columnist Barb Palser notes that the format is...
