Yahoo Completes Outsourcing Its Real Estate Search To Zillow

Yahoo and Zillow have finalized the details of their agreement last year that effectively sees Yahoo outsourcing its popular Real Estate search vertical to Zillow. The two companies say this deal "creates the largest real estate network on the web," and involves several elements: Yahoo Real Estate search will gets its for-sale listings exclusively from Zillow -- including "for sale by owner" listings placed by homeowners Zillow will sell local and national advertising across both sites Zillow ad products like "Showcase Ads" and "Featured Listings" will appear on Yahoo Real Estate [...]


Following Shopping, Yahoo Partly Outsources Health Vertical To Healthline

The Yahoo strategy of outsourcing content and technology continues. According to a press release, Healthline will support and augment the existing content and provide search for Yahoo Health. In the Healthline partnership, Yahoo! gains a technology partner that already provides over 90 million users a month with the most contextually relevant and clinically accurate health information available on the Internet and offers targeted opportunities for advertisers. Under the multi-dimensional agreement, Healthline will build upon Yahoo!’s existing high qualit [...]


Google Is A Scraper Site, Says National Association Of Realtors

With support from the National Association of REALTORS® (NAR), the Indianapolis Metropolitan Board of REALTORS® (MIBOR) has forced some of its members to stop allowing certain MLS listings to be crawled and indexed by Google because Google (and other search engines) is considered a "scraper" site. This is the latest episode in a long-running battle over who controls home listings that are part of the Multiple Listing Service, or MLS. Some of the affected real estate professionals plan to ask the NAR to change its opinion on search engines at its national convention this week. Paula Hen [...]


Yahoo Creates Home Values Meta Search

Zestimates from Zillow have proven to be a tremendous hit with the public, although they've been criticized for being too high or too low in some cases. Now Yahoo has taken Zillow's home valuation data (they've had a partnership for several months) and combined it with similar data from other providers, eppraisal.com and reply.com, in a new and improved Home Values section of Yahoo Real Estate. Here's a provided example in Seattle, with valuations in the upper right. And here's the Yahoo Local & Maps blog post that explains the new functionality in further detail. [...]


Yahoo Debuts U.S. Schools Search Tool

Yahoo Real Estate has introduced a new Schools Search service that lets you search for U.S. schools by city and state or zip code. Results are plotted on a map, and you can sort by school district, distance from a specific location, grade level, or school type (public, private, charter). You can also plot nearby grocery stores, parks, restaurants and gas stations on the map. Yahoo built the service in partnership with not-for-profit GreatSchools.net. Detail pages for each school include facts such as enrollment numbers, student to teacher ratio, test score data and graphs and so on. Also in [...]


Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide