SearchCap: The Day In Search, March 18, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google-Viacom Court Documents Out; Google Says Viacom ‘Secretly’ Uploaded Videos The three-year-old lawsuit in which Viacom is seeking $1 billion from Google over copyrighted videos on YouTube moved a step forward […]

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google-Viacom Court Documents Out; Google Says Viacom ‘Secretly’ Uploaded Videos

    The three-year-old lawsuit in which Viacom is seeking $1 billion from Google over copyrighted videos on YouTube moved a step forward today with the release of several court documents. The three documents unsealed today are:

    Viacom: Memorandum in support of motion for partial summary judgment (2.7mb PDF)
    Viacom: Statement of undisputed facts (5mb PDF)
    Google: Memorandum in support […]

  • Google Tests “Sponsored Map Icons”

    The Google Australian Local blog announced a new feature they are testing in Google Australian Maps named “Google Sponsored Map Icons.” Google Sponsored Map Icons is a new way to promote your business within Google Maps. It is similar to how Google began plotting points of interests back last August but there was […]

  • Give Me Some Feedback On Potential SMX Advanced Sessions

    Doing the agenda for our SMX Advanced search marketing conference is always my biggest challenge. The conference, happening June 8-9 in Seattle, is designed for advanced search marketers, so you want something that will really wow them. I’ve got my preliminary agenda coming together to post next week, but I’m looking for a little feedback. […]

  • Overlooked But Beneficial On-Page SEO Elements

    In my previous article I described the value of meta tags in driving organic rankings. In this article, I will review some other secondary “on-page” elements that—if used properly—may contribute to your site ranking more effectively in organic search results.
    It’s important to note that these on-page elements actually play a very important role in creating […]

  • Anatomy Of A Google Snippet

    Let’s deconstruct the Google snippet in all its glory — from the Posts/Authors/Last Post line, to the document date, to the Keywords in Context (”KWIC”), to the ellipses, to the inside-the-snippet anchor links.
    But before we do, it would probably be a good idea to define the term snippet. Google defines a snippet as “a description […]

  • Research: The Key To SMB Knowledge

    Having just returned from SMX West, I found my brain teeming with topic snippets related to online search marketing. SEO, trademark usage, display and search ad combo campaigns, the Microsoft-Yahoo! deal, mobile ads, and so many more. While the range of topics was vast, all of them fell within the spectrum of online marketing. And […]

  • SMX Advanced Pre-Agenda Rate Expires Saturday – Register Now

    Time is running out! The pre-agenda rate for Search Marketing Expo – SMX Advanced Seattle expires Saturday, March 20th. Register now and pay only $1195 to secure your spot at the only conference designed exclusively for experienced search marketers.
    Now in its fourth year, SMX Advanced Seattle is a unique, engaging, intimate experience with maximum […]

  • Google Updated Maps For Mobile For Android

    Google has pushed out a maps app update for Android based mobile devices. The new Google Maps Mobile app, version 4.1 for Android has updated the interface and made some feature changes to help improve usability.
    The changes include:

    Revised search results page so everything is accessible on a single page.
    You can now swipe […]

  • Five Keys For Creating Viral YouTube Titles

    As with text web pages, from an SEO standpoint the title of your YouTube video is the most important piece of content on the page. Well, to be fair, the most important piece of content is actually the video itself, but for the purpose of this discussion, let’s assume that the video is at least […]

  • Using Web Analytics For Paid Search Research

    You’ve now learned a lot about the keyword landscape of your advertiser. You know their goals for paid search marketing, what their expectations are from you and how to best proceed. You also have some of the logistics down such as timing, budget, an initial keyword list and who their competitors are. […]

  • Google TV Platform In Testing, Says New York Times

    Following up initial reports that came out last week, the New York Times offers more details today about Google’s plans to gain a stronger foothold in our living rooms via what the paper is calling Google TV.
    What is Google TV? Here’s how the Times describes it:
    The Google TV software will present users with a new […]

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About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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