SearchCap: The Day In Search, March 18, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google-Viacom Court Documents Out; Google Says Viacom ‘Secretly’ Uploaded Videos The three-year-old lawsuit in which Viacom is seeking $1 billion from Google over copyrighted videos on YouTube moved a step forward […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google-Viacom Court Documents Out; Google Says Viacom ‘Secretly’ Uploaded Videos
The three-year-old lawsuit in which Viacom is seeking $1 billion from Google over copyrighted videos on YouTube moved a step forward today with the release of several court documents. The three documents unsealed today are:
Viacom: Memorandum in support of motion for partial summary judgment (2.7mb PDF)
Viacom: Statement of undisputed facts (5mb PDF)
Google: Memorandum in support […] - Google Tests “Sponsored Map Icons”
The Google Australian Local blog announced a new feature they are testing in Google Australian Maps named “Google Sponsored Map Icons.” Google Sponsored Map Icons is a new way to promote your business within Google Maps. It is similar to how Google began plotting points of interests back last August but there was […]
- Give Me Some Feedback On Potential SMX Advanced Sessions
Doing the agenda for our SMX Advanced search marketing conference is always my biggest challenge. The conference, happening June 8-9 in Seattle, is designed for advanced search marketers, so you want something that will really wow them. I’ve got my preliminary agenda coming together to post next week, but I’m looking for a little feedback. […]
- Overlooked But Beneficial On-Page SEO Elements
In my previous article I described the value of meta tags in driving organic rankings. In this article, I will review some other secondary “on-page” elements that—if used properly—may contribute to your site ranking more effectively in organic search results.
It’s important to note that these on-page elements actually play a very important role in creating […] - Anatomy Of A Google Snippet
Let’s deconstruct the Google snippet in all its glory — from the Posts/Authors/Last Post line, to the document date, to the Keywords in Context (”KWIC”), to the ellipses, to the inside-the-snippet anchor links.
But before we do, it would probably be a good idea to define the term snippet. Google defines a snippet as “a description […] - Research: The Key To SMB Knowledge
Having just returned from SMX West, I found my brain teeming with topic snippets related to online search marketing. SEO, trademark usage, display and search ad combo campaigns, the Microsoft-Yahoo! deal, mobile ads, and so many more. While the range of topics was vast, all of them fell within the spectrum of online marketing. And […]
- SMX Advanced Pre-Agenda Rate Expires Saturday – Register Now
Time is running out! The pre-agenda rate for Search Marketing Expo – SMX Advanced Seattle expires Saturday, March 20th. Register now and pay only $1195 to secure your spot at the only conference designed exclusively for experienced search marketers.
Now in its fourth year, SMX Advanced Seattle is a unique, engaging, intimate experience with maximum […] - Google Updated Maps For Mobile For Android
Google has pushed out a maps app update for Android based mobile devices. The new Google Maps Mobile app, version 4.1 for Android has updated the interface and made some feature changes to help improve usability.
The changes include:Revised search results page so everything is accessible on a single page.
You can now swipe […] - Five Keys For Creating Viral YouTube Titles
As with text web pages, from an SEO standpoint the title of your YouTube video is the most important piece of content on the page. Well, to be fair, the most important piece of content is actually the video itself, but for the purpose of this discussion, let’s assume that the video is at least […]
- Using Web Analytics For Paid Search Research
You’ve now learned a lot about the keyword landscape of your advertiser. You know their goals for paid search marketing, what their expectations are from you and how to best proceed. You also have some of the logistics down such as timing, budget, an initial keyword list and who their competitors are. […]
- Google TV Platform In Testing, Says New York Times
Following up initial reports that came out last week, the New York Times offers more details today about Google’s plans to gain a stronger foothold in our living rooms via what the paper is calling Google TV.
What is Google TV? Here’s how the Times describes it:
The Google TV software will present users with a new […]
Search News From Around The Web:
Applications & Portal Features
- Google Custom Search: Synonyms made easy, googlecustomsearch.blogspot.com
- More Bad News For Adobe & Flash – Wikipedia Is Going Open Video, Podcasting News
- The Yahoo! Answers team answers your questions about the new homepage, Yahoo Answers Blog
Business Issues
- Analysis: Google Is Building A Private Internet That’s So Much Better And Greener Than The Internet, SVW
- Expect fireworks Thursday in Viacom vs. Google, CNET News
- Google Italy & Privacy: Not What You Might Think, Stanford Center for Internet and Society
- Beacon Class Action Settlement Approved — Lane v. Facebook, Eric Goldman
- Chad Hurley’s Take From The Sale Of YouTube: $334 Million, TechCrunch
- Facebook ‘considering installing panic button’, news.bbc.co.uk
- Google Asks Mobile Companies For Help With FTC Over Admob Deal, TechCrunch
- Google Turns Taciturn on China Saga, Wall Street Journal
- Google’s fast pipe to Asia almost ready, CNET News
- Microsoft Sees a Window in Google’s China Woes, Wall Street Journal
- Yahoo!(R) Named as the Exclusive Search Service on Telefonica’s Mobile Portal in Spain, Yahoo Press Releases
Local, Maps & Mobile
- AOL to Expand Hyper-Local Presence and Relaunch City’s Best in 2010 – MarketWatch, MarketWatch
- Orkut for Android — live folders, photo upload and more!, Official Google Mobile Blog
Paid Search & Contextual
- Controlling Your Online Ads, abcnews.go.com
- Paid Search: Cheap Way to Test Messages for Other Media, Marketing Pilgrim
- Site maintenance on Saturday, March 20, Inside AdSense
Searching
- Global Warming Potentials in Wolfram|Alpha, Wolfram|Alpha Blog
- Google’s Porn Issue With Children Related Keywords, Search Engine Roundtable
- Google’s God Complex [PIC], smackdown.blogsblogsblogs.com
- Shooting for three: Keeping up with the Madness, Google LatLong
- Zillow Launches Android App To Browse Home Sales And Rental Listings On The Go, TechCrunch
SEM Industry
- What do Googlers usually talk about?, YouTube Blog
SEO & SEM
- 5 Reasons Social Media Should Be a Part of Your SEO Strategy, KoMarketing Associates
- Announcing the New SEOmoz Toolbar – Plus 5 New Features, SEOmoz
- Go Mobile! Series: Reach local customers, Inside AdWords
- Good Duplicate Content & Bad Duplicate Content, Hobo
- SEO 101 – Part 12: Everything You Need to Know About Page Content, Search Engine Guide
- Should Clients Invest in an SEO Prenup?, Search Engine Journal
Social Media
- Facebook Begins Letting Users Share Music (Updated), All Facebook
- Facebook emails traffic, stat summaries to Page owners — but it’s only a test, VentureBeat
- How to stay safe on Twitter, The Guardian
- Introducing Google Buzz widget for Android, Official Google Mobile Blog
- The Current State of Twitter [INFOGRAPHIC], Mashable
Video, Music & Image Search
- Live Streaming Sites Beat YouTube in Video Hours Uploaded, newteevee.com
- YouTube Sets Thousand of Videos as Private, Search Engine Roundtable
Web Analytics
- More choice for users: browser-based opt-out for Google Analytics on the way, Google Analytics Blog
Other Items
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