10 ways Claude can derail your SEO if you don’t check its work
Technical audits, title tags, link building, and indexing can all go sideways when AI applies SEO best practices without enough context.
More from Search Engine Land: Page 11
Your AI content watermark isn’t what Google is looking for
Google’s focus is on content that adds something new, from firsthand experience and original data to useful tools and information gain.
When more PPC budget doesn’t equal more leads
If search is carrying your lead generation strategy, increasing spend won’t replace the awareness and trust built across other channels.
The trust crisis: SEO desperately needs accreditation
Anyone can call themselves an SEO or AI search “expert.” Here’s what a credential based on actual competency could look like.
Conductor CEO Seth Besmertnik steps down after 20 years
Wei Zheng takes over as CEO after five years as Conductor’s chief product officer, where she oversaw product strategy and AI development.
Google releases September 2026 spam update
This update can take about two weeks to roll out.
9 checks to audit your AI visibility without a paid tool
See whether AI platforms can find, understand, and recommend your business with a manual audit covering entities, content, and more.
15 lessons from 15+ years in search
From search history and technical SEO to imperfect data and AI search, these 15 lessons can help you stay curious, pragmatic, and effective.
Google’s /goto change: The latest challenge for third-party SEO data
Google’s /goto URLs add to a series of changes making third-party SERP data harder to collect and rank tracking less reliable.
Google Search Console performance reports gets multimodal filter
This lets you see if people are finding your content using Lens, Circle to Search on Android, image uploads to Google Search, and the Chrome right-click "Search this image" feature.
How to use Google Veo to create video ads for PMax and Demand Gen
Turn existing creative assets into short-form video, with tips for image selection, formats, messaging, and performance measurement.
How much of your Google Ads conversions come from AI Max?
Combine AI Max expanded matches and landing page matches to measure conversion contribution and identify campaigns worth investigating.
Google expands its list of local advertising codes
Google is giving advertisers more guidance on regional advertising rules across six international markets.
Rank Math AI unifies SEO tools, adds Gemini visibility tracking
The update combines Content AI, AI Link Genius, and AI Visibility, with Rank Math now tracking brand mentions across Gemini and ChatGPT.
Google expands AI Brief and adds deeper AI Max reporting
Advertisers are getting more ways to guide AI Max and see exactly how its automation shapes Search ad journeys.
Visual content and SEO: How to use images and videos in 2027
Make your images easier for AI to interpret, connect to the right entities, and use in search with these five optimization essentials.
Google AI Mode cuts clicks and user satisfaction: Study
A 1,100-person experiment found fewer publisher visits, lower trust and satisfaction, and greater use of rival search engines.
How to segment SEO data for multi-location brands
Go beyond aggregate performance to uncover which markets, locations, and search behaviors are driving your SEO results.
Managing the AI mandate upward
AI automation costs more than tokens. Learn how to track team hours, cap experiments, and make the tradeoffs visible.
Retail media is evolving. Here is what marketers should value now
Navigating fragmented retail media networks is exhausting. Discover how to evaluate key partners, prove incrementality, and build a cohesive commerce strategy.
CrUX ad metrics added to the page experience SEO documentation
Last week, Google Chrome released a new Chrome user experience report metric for ad measurements, now it was added to Google's help documentation.
Google opens native AI checkout to eligible Shopify merchants
Eligible Shopify merchants can now be automatically enrolled in native checkout across Google’s AI shopping experiences.
Google AI Overviews now appear in 39% of U.S. desktop searches
AI search is expanding as YouTube and Reddit gain citation visibility and ChatGPT loses prompt share to rivals, Comscore data shows.
Google Ads reframes Smart Bidding learning around 50 conversions
Google now says Smart Bidding learning can take up to around 50 conversions or three conversion cycles.
Google Analytics adds hostname allowlists to fight spam traffic
Advertisers can now keep analytics data cleaner by allowing traffic only from approved domains.
Google Ads to test gun accessory ads on Search in the U.S.
Select firearm accessories will become eligible for advertising under a limited U.S. policy pilot starting in October.
How to use kill criteria to make better SEO decisions
Don’t let sunk costs keep your SEO roadmap on autopilot. Set expectations and thresholds that make resource allocation easier to defend.
H1 tag best practices: Definition, strategy, and examples
Try these H1 best practices to maximize your website's SEO effectiveness. Learn practical tips, get inspiration, and see compelling examples.
Display ad costs fall ahead of the holiday shopping rush
Lower display ad costs could give holiday marketers a cheaper way to reach value-conscious shoppers before competition intensifies.
YouTube tags: What they are and why they’re important for SEO
How to use YouTube tags the right way for SEO (plus: lots of real life examples and case studies from videos that rank #1 on YouTube).
SEO attribution is still broken. Stop trying to make it perfect.
You don’t need to reconstruct every touchpoint. You need enough evidence to understand what’s contributing to the outcome.
Blogger outreach: The definitive guide
New to blogger outreach? Here's a step-by-step guide guide on how to cold pitch content they actually want to publish.
Crawl budget: What you need to know in 2027
Faceted navigation, URL sprawl, server errors, and AI crawlers can all affect crawl budget. Here’s how to spot issues and keep bots focused.
Pagination and SEO: What you need to know in 2027
Pagination can open paths to deeper content — or quietly cut them off. See what matters for crawling, indexing, and canonicalization.
From pre-Google SEO to AI: What Heather Lloyd-Martin says still matters
After recessions, algorithm shifts and AI disruption, this search veteran explains why persuasive, people-first content endures.
21 SEO tasks you should be automating (and how)
What SEO tasks can you automate? What's the best way? Save time and reduce work by improving your SEO workflows with traditional tools and AI.
SpyFu guide: How to get the most out of this SEO tool
Master SpyFu with Backlinko's comprehensive guide. Uncover your competitors' strategies, keywords, and ad campaigns with ease.
BuzzSumo: The definitive guide
A complete guide to the popular content marketing tool, BuzzSumo. Includes a detailed tutorial and lots of "pro tips".
24 key user-generated content (UGC) statistics
Explore 24 key UGC statistics for 2026, covering consumer trust, purchasing behavior, social media, ecommerce, and marketing impact.
YouTube Channel Keywords
Channel Keywords are an underrated part of YouTube SEO. Here’s a complete guide to using Channel Keywords the right way.