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Amazon

Our Amazon section provides news, trends and how-to’s marketers need to stay ahead of the competition.

Written by the experts at Search Engine Land, check back daily for the freshest content on Amazon search marketing tactics and strategies to help you implement successful campaigns.

PPC

How paid search marketers can address brand measurement challenges and grow in their careers

Brands are facing huge data measurement challenges. At SMX Next, Pascal Skropke and Andreas Reiffen show how paid search marketers can address them — and meet career goals along the way.

Corey Patterson | Mar 31, 2022 at 11:16 am ET

Amazon

Etsy sellers to pay 30% higher transaction fees beginning in April

A “considerable portion” of the revenue from the fee increase will be reinvested into the marketplace, Etsy says.

George Nguyen | Feb 28, 2022 at 1:44 pm ET

SEO

How to turn data into insights and impactful SEO strategies

Are you extracting all the value from your data? Learn how you can transform data into insights to guide your SEO strategy.

Maria White | Feb 28, 2022 at 6:00 am ET

Commerce

Shoppers may soon be able to message merchants via Google Shopping

Google is running a messaging pilot program that would enable customers to send messages to your customer service email.

George Nguyen | Feb 24, 2022 at 1:52 pm ET

Commerce

Amazon and Visa come to a truce over fee increases

After months of feuding, Amazon will continue to accept Visa credit cards at its websites and stores.

George Nguyen | Feb 17, 2022 at 1:19 pm ET

Analytics & Conversion

Google releases Data Studio Dashboard for Web Stories

Want more insights about how your Google Web Stories are performing? Google has the Data Studio report you need.

Danny Goodwin | Feb 16, 2022 at 12:39 pm ET

PPC

Google’s Privacy Sandbox, including the Topics API, is coming to Android

Google is soliciting feedback for its initial design proposals and is expecting to launch in beta by the end of the year.

George Nguyen | Feb 16, 2022 at 8:00 am ET

SEO

How to create a multi-site indexing monitoring system using the URL Inspection API and Analytics Edge

In this tutorial, you'll learn a step-by-step process you can use to create a multisite URL Inspection monitoring system.

Glenn Gabe | Feb 10, 2022 at 11:17 am ET

SEO

Google adds Journeys to Chrome: search your history by topic

Want to resume searching for topics you did days or weeks ago? Google Chrome's new Journeys feature makes it easy to do.

Danny Goodwin | Feb 8, 2022 at 3:47 pm ET

PPC

4 ways to boost your paid search performance

You are swimming in data. Here's how to unlock insights for better ad copy relevancy, targeting, and timing.

Melissa Liu | Feb 8, 2022 at 6:00 am ET

SEO

Shopify SEO Guide: How to increase organic traffic to your store

SEO tips to fully optimize your Shopify site for higher rankings and more sales.

George Nguyen | Feb 4, 2022 at 1:14 pm ET

PPC

4 things to beware of with Google’s Performance Max automated campaigns

Google’s made it easier than ever to run PPC ads. But beware of these pitfalls.

Optmyzr | Feb 3, 2022 at 7:00 am ET

Commerce

Auto-tagging added to Google Merchant Center free listings

Tagging adds URL parameters to your tracking URLs for better analytics and measurements.

Barry Schwartz | Feb 1, 2022 at 7:31 am ET

Amazon

Pinterest rolls out AR ‘Try on’ feature for furniture items

Initially launched for beauty products, users can now see what products from Crate & Barrel, CB2, Walmart, West Elm and Wayfair look like in their homes before they buy.

George Nguyen | Jan 31, 2022 at 2:03 pm ET

PPC

Recommendations roll out to Discovery campaigns

Google Ads also launched auto-applied recommendations for manager accounts and more recommendations for Video campaigns.

George Nguyen | Jan 31, 2022 at 12:25 pm ET

PPC

How to win with PPC in a dataless world

There's less data available for PPC marketers, but that doesn't mean it's less actionable. At SMX Next, Sam Tomlinson shows how marketers can make the most of the data they have.

Corey Patterson | Jan 27, 2022 at 2:55 pm ET

PPC

tCPA may not be going away (yet), but it should: Why it’s time to embrace value-based bidding

Determining the value of your conversions can lead to smarter Google Ads bidding. And, if tCPA does go away, you won't find yourself scrambling for a strategy.

Greg Finn | Jan 25, 2022 at 10:42 am ET

SEO

What happened when we turned off AMP

We went into this experiment knowing there was some risk, but haven't seen anything to make us reconsider the move.

Henry Powderly | Jan 14, 2022 at 11:29 am ET

SEO

3 ways to check technical SEO health issues on your website

Technical SEO is vital to keep your website healthy. At SMX Next, Ashley Berman Hale shows how marketers can review their site's crawl stats, rendering and indexing.

Corey Patterson | Jan 10, 2022 at 12:57 pm ET

SEO

Google algorithm updates 2021 in review: Core updates, product reviews, page experience and beyond

Google had a busy year of search algorithm updates in 2021, but some might question the timing of many of those updates during an already super stressful year.

Barry Schwartz | Dec 28, 2021 at 12:23 pm ET
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