Amazon
Amazon rolls out product targeting for Sponsored Display
The new product discovery targeting is available for U.S. sellers....
Amazon FBA challenges highlight broader vulnerability in e-commerce ecosystem
As sellers try to react quickly to ever-changing circumstances due to coronavirus, logistics and channel strategies may change...
Amazon could win big in the post-coronavirus retail economy
The company said it was hiring 100,000 new employees to meet increased...
Sellers start feeling the strains on Amazon’s fulfillment systems amid coronavirus buying frenzy
The company has halted shipments of non-essential items to its warehouses and stopped most of its ads on Google....
The data behind incrementality on Amazon
The key to driving incremental sales combines segmented bidding strategies, contextualizing ACoS metrics and proper campaign...
Amazon’s A9 product ranking algorithm: Your guide to Amazon SEO for maximum visibility
Here’s what you need to know about the factors that affect your product’s organic visibility on...
Amazon search ads: How to advertise on Amazon — profitably
Strategies to ensure your ad campaigns stay in the black as advertising on Amazon gets more...
Introducing the Periodic Table of Digital Commerce Marketing
Packing an astonishing amount of information into an easy-to-digest visual, it's well worth the...
Vast majority of Amazon advertisers plan to spend more on ads again this year
Specialized Amazon marketers and paid search marketers are most likely to be managing campaigns on the platform, our survey found....
The importance of building brand awareness through Amazon advertising
Marketers should be looking at the brand-building potential across both display and search ads because Amazon is not just about direct response...
Amazon’s booming ad business grew by 40% in 2019
With plenty of runway ahead, Amazon quarterly ad revenues surpassed $4 billion for the first time in the fourth...
Who’s winning on Amazon right now?
The winning advertisers understand how third-party sellers, algorithm-driven metrics and Prime work in the Amazon...
The Amazon ad juggernaut: What’s your experience been?
Stop putting it off. The window of opportunity to fill out our survey (and potentially win a pass to SMX) is closing...
3 Easy steps to complete your annual PPC checkup
Use these techniques to make sure your PPC accounts are in great shape all year...
Amazon makes it easier for agencies to advertise on their clients’ behalf
No codes required to register for vendor...
Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead
The five-day stretch from Thanksgiving to Cyber Monday was record-breaking for e-commerce but brands still have more time for profitable sales...
2019 benchmark report: brand vs. non-brand traffic in Google Shopping
New research suggests that splitting campaigns to bid separately for branded traffic is worthwhile in many...
Advertisers increased Google Shopping spend by 32%, Amazon Sponsored Product by 50% YoY this holiday cyber weekend
Advertisers benefited from flat to moderately higher CPCs between Thanksgiving and Cyber...
Paid search trends to watch for the 2019 holiday shopping season
Maps will play a larger role for retailers with physical stores and while Google Shopping will likely be the star, Amazon is poised to play the...
Commerce marketers: Take our Amazon Advertising survey, enter to win an SMX All-Access Pass
It'll take less than 10 minutes and the All-Access pass is worth nearly $2,000....