Amazon
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Amazon apologizes after its AI advertising system makes costly error
An issue impacting Amazon's automated advertising system led to marketers being charged to promote products they couldn't sell.
6 Amazon marketing strategies to implement in 2024
Learn top Amazon marketing tactics you need to boost visibility and sales, from leveraging Amazon ads to investing in high-quality videos.
Amazon strikes landmark deal in response to Google’s third-party cookie deprecation
The agreement could pave the way forward for advertisers trying to reach high-value customers in a cookieless world.
Amazon’s ad services revenue rises 27%, bringing in more than $14 billion in Q4
The retail giant exceeded digital advertising expectations and now predicts the strong performance to continue in 2024.
TikTok ‘planning to rival Amazon with major U.S. expansion’
The platform is reportedly planning to grow its ecommerce business tenfold across the U.S and Latin America.
Upgrade your 2024 B2B marketing game with this powerful ad channel
Attend this webinar to get a jump start into the new year.
Apple ‘quietly asked Amazon to block competitor ads on its product pages’
Apple has allegedly received special treatment from Amazon, putting rivals like Samsung at an unfair disadvantage.
Meta’s new partnership with Amazon streamlines conversion process for advertisers
The collaboration has been described as "the most significant ad product of the year."
Amazon’s AI image generator: What advertisers need to know
Here's how Amazon's AI image generator simplifies the ad creation process and the benefits of creating compelling, lifestyle-oriented ads.
Why this advertiser doesn’t trust Amazon Ads
"Amazon ads take credit for sales that would've happened organically!"
Amazon’s ‘secret ad pricing scheme’ revealed in previously redacted documents
The US Federal Trade Commission claims Amazon has made billions of dollars by punishing advertisers and using deceptive practices.
Amazon Ads for lead generation: What advertisers need to know
Explore lead gen opportunities for non-Amazon sellers, leveraging Amazon's vast audience insights and targeting options.
Amazon’s ad services revenue rises 26%, bringing in more than $12 billion in Q3
The retail giant has attributed its exceptional performance to investment in AI and its ongoing collaborations with ad partners.
Build trust and boost profits with programmatic ads
This digital advertising webinar will help you stay ahead with consent-driven ad strategies.
Amazon Ads launches AI image generation
Amazon said the generative AI tool lets you add backgrounds or lifestyle scenes around plain product images, which could improve CTR.
Survey: Marketers reducing ad platform investments
Meta is experiencing the largest increase in expected investment, while Google will be flat, according to a Search Engine Land survey.
5 reasons Amazon Ads is better than Google Ads for ecommerce
Learn why you should leverage Amazon Ads for ecommerce and how it outshines Google Ads when it comes to conversions, ROI and long-term value.
AI-powered marketing in 2024: A playbook for success
From CTV to LinkedIn and beyond, this webinar will give you tips for them all.
Amazon planning major AI revamp that will change the search experience
The retail giant is planning to roll out a new generative AI tool to significantly boost the user experience and increase sales.
Amazon sellers can now use AI to write product titles, descriptions and listing details
The new technology aims to alleviate the workload of brands by streamlining the product listing creation process into one step.
9 Amazon reviews best practices to boost sales and trust
Amazon reviews are critical for sellers. Learn the best practices to help gain an advantage while staying compliant with Amazon's policies.
Amazon Sponsored Product ads will now appear on Pinterest, Buzzfeed, and more
Amazon will enable this feature automatically for advertisers, which could lead to additional visibility and purchases.
Artificial Intelligence Optimization (AIO)
Six ways generative AI can transform your search strategy
The death of the 10 blue links: The revolutionary role of generative AI in search.
Amazon tests AI-generated review highlights with U.S. mobile shoppers
The AI-generated paragraph mentions product features and customer sentiment, and also highlights tappable product attributes.
Amazon Prime Day 2023 sets U.S. sales record: $12.7 billion
Amazon Prime Day 2023 broke records as customers spent more money than ever on 375 million products worldwide.
Maximizing brand impact with Amazon’s video advertising: A comprehensive guide
Here's the lowdown on Amazon's video advertising solutions and how to leverage them to reach your target audience and drive conversions.
Digital advertising checklist: Your essential guide to launching successful campaigns
Unlock the secrets to launching successful campaigns with this beginner-friendly checklist, guiding you through audience definition, goal setting, channel selection, and more.
Study: TikTok loses popularity as ecommerce search engine
Amazon's popularity has grown as the starting point for product searches, including those in younger generations.
Amazon is testing AI-generated summaries of product reviews
Amazon has confirmed the test, which pulls in a summary of positive and negative feedback about products.
Amazon may launch ads on Prime Video
Amazon is reportedly in talks to introduce short commercial breaks on premium movies and shows.
50% of product searches start on Amazon
Amazon dominates, but ratings and reviews, search engines and brand websites all play key roles in the online shopping journey.
Amazon plans to add generative AI to its search experience
Amazon is planning an AI initiative to reshape the future of search on the platform, according to recent job postings.
6 ways to use ChatGPT for Amazon marketing
Amazon sellers can use the AI chatbot for data collection and analysis to marketing and customer service. Learn more here.
Amazon working on AI tools to generate videos, images for advertisers
Amazon merchants may soon be able to create photo and video assets for advertising campaigns.
Pinterest and Amazon team up for multi-year ads partnership
The partnership will be a multi-quarter implementation, which will begin rolling out later in 2023.
Amazon layoffs hit its advertising unit
The layoffs are part of the previously announced job cuts that are expected to affect 9,000 employees.
How to optimize your Amazon brand store
Learn the seven steps for setting up your Amazon Store and top optimization tips to keep your customers engaged.
Amazon’s share of seller revenue is now 50%
Recent changes, including higher fulfillment fees and mandatory advertising expenses, have resulted in increased costs for sellers.
Businesses, users, experts defend big tech against algorithm lawsuits
The outcome of a Supreme Court case could have significant implications for how internet companies operate, content curation and free speech.
Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow
For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.