Bing
Search Engine Land is your source for Bing news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
Bing can now answer queries with a simple ‘Yes’ or ‘No’
The yes/no summary uses natural-language modeling and comes with a carousel of sources.
Bing migrates Submit URL, Block URL and Crawl Control to the new Webmaster Tools
Bing Webmaster Tools will be fully revamped by July, Bing’s Fabrice Canel said at SMX London.
Microsoft: Search, LinkedIn ad revenue took a big hit due to COVID-19
Search advertising grew by just 1% in the third-quarter of fiscal year 2020. That could spell opportunity for some advertisers.
Google shouldn’t pause algorithm updates during the pandemic, expert SEOs say [Video]
While it’s not business as usual, search engines need to continue to help users, provide vital resources and fight against misinformation.
Considering software to manage your digital commerce advertising? Here’s what you need to know.
There's more tech than ever to help you scale up ads on Amazon, Walmart and other commerce platforms.
Local businesses can solicit GoFundMe donations via Bing Places
The donate feature is currently available for new GoFundMe campaigns, with support for existing fundraisers coming in the next few weeks.
To push or fetch site content: How Google and Bing diverge [Video]
Former Googler Pedro Dias explains why he thinks pushing content directly to search engines makes sense in this clip from Live with Search Engine Land.
SMX Overtime: Schema and structured data — hidden gold for SEOs
Technical SEO Chris Long discusses the benefits of schema, MREIDs and markup for e-commerce category pages and more.
The White House wants us to use Schema for COVID-19 announcements
Private sector businesses are also urged to use the new “SpecialAnnouncement” and “eventAttendanceMode” tags when appropriate.
Microsoft Advertising adds ‘Include in Conversions’, view-through conversion options
The two new conversion goal options offer more flexibility in evaluating and optimizing conversion performance of Search and Audience Network campaigns.
Bing adds CDC coronavirus self-checker chatbot to search results pages
Users can interact with the self-checker to assess their symptoms right from the search results.
Bing adds snippet controls to help sites control their search result previews
Google began supporting these new controls last September and now Bing adds control for snippets.
Replay: 8 takeaways for B2B advertisers in the time of COVID-19
B2B marketers are facing particular challenges during this time with disruption to analytics, audiences and ABM programs and supply chains.
Paid search ad copy strategies during coronavirus
Why you should re-examine your PPC ad messaging now.
Desktop search is rising amid the work-from-home surge
Device usage is just one way consumer behavior is changing during the pandemic, says Microsoft Advertising.
Bing adopts SpecialAnnouncement structured data for COVID-19
The SpecialAnnouncement markup can be applied to coronavirus-related business, travel, health agency and testing center updates.
Bing launches new portal for URL and content submission APIs
Check out this new site from Bing to find everything you need to know about the two APIs.
A look at Google’s recent COVID-19 related policies in search
It’s critical for all search engines to pull together to thwart bad actors and provide accurate information consumers need during a crisis.
Yahoo and other Verizon-owned search sites favor Verizon media properties [Study]
Study compared rankings for the same queries across six Bing-powered search sites, including Bing itself.
Schema.org adds coronavirus-related structured data types in version 7.0
“SpecialAnnouncement” and “eventAttendanceMode” can help businesses provide event updates in the search results.