Bing
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‘Made in USA’ ad extensions spotted on Bing
The latest automated extension test from Microsoft Advertising.
Bing announces refreshed Bing Webmaster Tools
In the coming weeks, a new Bing Webmaster Tools will make for a faster, cleaner, responsive and actionable toolset for SEOs and webmasters.
Introducing the Periodic Table of Digital Commerce Marketing
Packing an astonishing amount of information into an easy-to-digest visual, it's well worth the download.
Conditional IF functions now available in all Microsoft Advertising accounts
Scale expanded text ad messaging by device or audience -- works with Google import, too.
Filter, sort, bulk manage product groups in Microsoft Shopping soon
Scripts are also coming to Shopping campaigns in Microsoft Advertising.
Botify partnership with Microsoft brings real-time content indexing to Bing
Immediate indexing and more control over content are the benefits for publishers and site owners.
Microsoft Advertising to deprecate average position after all
The change brings position reporting in line with Google Ads.
3 Easy steps to complete your annual PPC checkup
Use these techniques to make sure your PPC accounts are in great shape all year long.
Responsive search ads available globally in all Microsoft Advertising interfaces
Microsoft recommends running up to five ads per ad group, including at least one RSA.
Microsoft Advertising’s PromoteIQ integration for retailers, brands is now in beta
The on-site search product Microsoft Bing for Commerce is also becoming available to retailers.
DuckDuckGo, Info.com crowd out Bing in Google’s Android search options
The auction results are in: Bing will only appear in the UK, but DuckDuckGo and Info.com will be choices in all territories.
With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search
Brands can also use Bing Pages to promote their social content on relevant search results.
Direct site navigation via voice arrives on iOS Bing Search app
The app also has a new look featuring a carousel of common search categories.
SEOs must focus on intent research practices in 2020
It is more important than ever to update your research methods since the release of BERT and the evolution of natural language processing.
Microsoft Advertising launches sweepstakes for advertisers
Entries are open for agencies in the U.S., Canada (excluding Quebec), U.K., Ireland, Netherlands and Germany.
The consumer decision journey will drive paid search in 2020
In organic search, you're going to see a push of data directly to search engines instead of relying on them to crawl.
The big PPC shifts of 2019 that will shape how we market in 2020
Automation, full-funnel campaigns, shoppable ads and privacy fueled paid search changes in 2019.
Bing revives its cashback program with Rebates
Bing’s new cashback offering will compete for shoppers with the likes of Honey and Google Shopping.
The PPC changes that bugged and elated marketers most in 2019: An unscientific poll
Close variants changes and poor customer support topped the list of grievances this year.
Google highlights fact-checking while Bing SERP found to be disinformation hotbed
There's still a long way to go to fix the fake-news problem, but even further for Bing according to a new Stanford report.