Why you shouldn’t use Google Ads’ seasonality adjustments for COVID-19 fluctuations
It's not the right tool for addressing conversion rate volatility during this time. Here's why....
UK court to Google: Expose algorithm or withdraw key piece of defense evidence
Litigant Foundem has retained an SEO as an expert and wants him to review confidential docs Google submitted in its defense....
Some Featured Snippets may not appear as the top organic result
Google Featured Snippets are changing fast and now there’s an extra layer of...
New official Google advice on generating structured data with JavaScript
Do you use Google Tag Manager or custom JavaScript with structured data? You will want to read...
Google ends support for data-vocabulary.org structured data in rich results
A last reminder to switch to schema.org markup before April 6 to maintain rich result...
What location data can tell us about the COVID-19 pandemic
Tools used for ad analytics can provide enormous social insights and even speed recovery, but they require clear safeguards....
Video: 8 takeaways for B2B advertisers in the time of COVID-19
B2B marketers are facing particular challenges during this time with disruption to analytics, audiences and ABM programs and supply chains....
Marketers surveyed say they would choose Google Ads over SEO if they had to
A separate but thematically related survey found that only 30% of SMB owners had an SEO strategy....
Should you continue to solicit reviews during the outbreak? Local SEOs disagree
There are a mix of considerations, on a spectrum from idealistic to pragmatic....
Paid search ad copy strategies during coronavirus
Why you should re-examine your PPC ad messaging now....
Google Ads ends monthly campaign budget test
Any campaigns using it will be switched to daily budgets....
Small and mid-sized Google Ads agency partners to lose dedicated ad rep support
The change is "part of a routine review," according to the company...
Google updates its ads policy for inappropriate content to include ‘public health emergency’
The change to the sensitive events section of the policy is effective...
How local businesses should be communicating with customers during COVID-19
Hear how local search veterans are using every channel available to help their clients stay relevant and keep customers...
Google creates best practices guides & support for health organizations around COVID-19
Google is offering more guidance and support to those in the health...
Google webmaster conference videos now available
Did you miss this Google event? Well, now you can watch most of the Google...
Google Posts, ‘temporarily disabled,’ now back
Marketers had been having trouble with Posts over the past two weeks....
SMX Overtime: Creating a video-first content strategy
SMX West speaker Joey Daoud explains why it's worth the time to go back and optimize older videos on...
Google My Business: When should you use ‘special hours’ vs. ‘temporarily closed’?
A discussion with Google My Business Gold Product Expert Krystal Taing....
Live with Search Engine Land: Local SEOs talk ‘buggy’ Google My Business, COVID-19
Search Engine Land's Greg Sterling hosted an hour-long discussion with leading local SEOs to talk about how local or multi-location businesses...