Google moves hotel pricing chart into the SERP
By improving the consumer travel-search experience Google is also going after a larger share of travel-ad spending....
Google’s indexing bug is back – new content not being indexed
It's back, Google isn't able to index new fresh content right...
Google brings ‘end-to-end’ food ordering to Search, Maps, Google Assistant
This is part of a larger effort to own consumer transactions and help users "get things done" on Google....
How crawl budget has changed in the last 2 years
Here's what you need to know about crawl budget and what it all means for your optimization efforts...
Google’s indexing issue is now resolved – new content being indexed
Google has fixed the issue with getting new and fresh content into their...
Google rolling out mobile search redesign with black “Ad” label, favicons for organic results
The new look brings some branding to the search results, but also preps the results pages for more types of content and actions for users to...
Google not indexing recent content?
It looks like another Google bug. Good luck finding new content within the...
The new realities of local search
How does Google's local algorithm really work? What are the factors that impact your results and how do you optimize for success? It's more...
Googlebot renders, indexes AJAX-style dynamic content driven by XHR POST
More of your dynamic content can now be indexed by Google....
Cars.com vs. CarGurus.com saga shows the importance of SEO (and the bad side of a Google update)
When an algorithm update slams one of your biggest rivals, that's when you should step on the...
How to check why PPC performance changed
There are lots of moving pieces in PPC campaigns and that can make it challenging to pinpoint the cause when performance changes. An...
Be smart, advertisers. Here’s how to approach rising Google brand CPC
While we are at the mercy of Google’s auction systems in determining CPC, we can install safeguards to ensure increases are...
These are the Google Ads reporting metrics still affected by May 2 bug
The company is still working to fully correct reporting for May 1 and 2....
Google updates Search Quality Evaluator Guidelines
The updates add guidelines on content expertise and interstitial pages, while lumping “E-A-T” in with “Page...
Google Ads unveils several fine-tuning controls for bidding strategies
Campaign-level conversions and a new smart bidding strategy are among the new features....
Google says image search referrals will not get new source URL (but forgets to tell us)
The company teases publishers with more traffic data and then retracts that...
The mobile, desktop split may have stabilized at roughly 60% – 40%
Hitwise found an average of 58.5% of searches were mobile, largely unchanged from two years ago....
Yoast SEO 11.2 lets webmasters tailor their schema output
New filters facilitate adding or removing from the schema...
The big picture from Google Marketing Live: With multi-channel campaigns, Google aims to own the funnel
The company introduced new and expanded ad surfaces for campaigns that run across multiple channels, and Search becomes a spoke in the...
“Trips” consolidates Google’s travel offerings
Enables advertisers and marketers to reach travelers on desktop and...