Ask the #SMXperts: Going All-In On AMP
If you are new to AMP or are looking to get more from your existing efforts, SMXperts Benu Aggarwal, Eric Enge and Paul Shapiro answer questions...
James Wong Howe Google doodle honors influential cinematographer behind more than 100 US films
Today marks the 1934 release date of 'The Thin Man,' one of Howe's most notable...
Introducing Search Engine Land’s ‘Guide to PPC’
Just getting started with paid search or need a refresher on what's new and possible with ad creative, targeting, tracking and measurement?...
Yelp-led group’s new video appeals to Google employees to advocate for internal change
Video makes argument that Google is doing anti-competitive things in local search...
It’s time for local business to take voice search seriously
Pokémon Go and fidget spinners are fads, but voice search for a local business is not, says contributor Jamie Pitman. With new technologies...
Google steps up efforts to fight scams and fraud directed at SMBs
The company is filing new lawsuits, has developed tools and a stronger education program....
Google Trends gets updated with new features and design elements
Check out the new Google Trends, designed to help journalists build...
Yelp asks Europe to take new antitrust action against Google
Complaint to European Commission applies the logic of the Shopping Search case to local search....
Google releases Lighthouse version 3.0
Have you upgraded to Lighthouse 3.0 yet? If not, here is what is new and great in the new version of Google's tool for web...
Six Google Shopping opportunities you may be overlooking
As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these...
How to survive Google’s new local search world
Google has made some significant changes in the area of local search. Contributor Wesley Young gives an overview of the important changes and...
Abraham Ortelius Google doodle honors cartographer behind first modern day atlas
Published on this date in 1570, Ortelius's 'Theatrum Orbis Terrarum' included a collection of maps from scientists, geographers and...
Improving PPC relevance with ZIP code-based geotargeting
Contributor Amanda Krause explains how to utilize ZIP code targeting to improve ad relevance and conversion rate for multilocation paid...
Parallel tracking offers a page-speed improvement for AdWords advertisers
Contributor Frederick Vallaeys urges advertisers to adopt the feature now, before it's required, especially if you're working with mobile...
Hidden PPC traffic killers
Is your PPC program behaving badly and blocking out perfectly acceptable traffic? Contributor Andrew Goodman looks at five ways to relax an...
Report: Google Home making gains on Alexa, Apple HomePod in 4th place
Even if Apple's smart speaker sales don't grow, they could still generate $800 million this year....
Google’s Chrome browser to drop secure label for all HTTPS sites
In addition, Chrome will mark all HTTP web sites as not...
AdWords sets parallel tracking deadline & will warn advertisers using HTTP landing pages
Advertisers using third-party click measurement systems need to prepare for parallel tracking. AdWords will automatically redirect some HTTP ad...
Better Business Bureau reviews are complex. Here’s what you need to know
Contributor Joy Hawkins hires a pool company and finds that the BBB's site isn't as simple as she previously believed....
Yext adds TripAdvisor to listings network, conversational UI for local data updates
Messaging-based updates especially useful for SMBs and local store managers....
