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Google tests channel prioritization controls for Performance Max
Google is testing new Performance Max controls that let advertisers influence which channels the algorithm prioritizes.
Google brings Gemini Omni video creation to Google Ads
Google is adding Gemini Omni to Asset Studio, making it easier to turn creative briefs and brand assets into campaign-ready videos.
Google expands direct booking for Local Services Ads
Google is expanding LSA direct booking to more than 500 partners, making it easier for customers to book straight from ads.
Google Local Services Ads will charge for some missed calls starting Oct. 1
Google will start charging Local Services Ads advertisers for some missed and follow-up calls that qualify as valid leads from Oct. 1.
What 1.8 million Google Business Profiles tell us about local SEO success
Specific primary and additional categories, plus complete profiles, correlate with stronger local rankings. See what the data reveals.
Google expands Local Services Ads categories ahead of migration
Google is expanding LSA categories ahead of its migration into Google Ads, giving businesses more precise ways to target leads.
Google unifies Google tag and Tag Manager, adds no-code event tracking
Google is unifying Google tag and Tag Manager with no-code event tracking, streamlined management and faster data transmission.
Your Google Business Profile needs a business continuity plan
Reduce the business impact of suspensions, verification issues, and missing reviews with practical preparation before problems occur.
Google August 2026 spam update done rolling out
The update took 2.5 days to roll out and is now complete.
Google makes the Preferred Source button more seamless
Readers who click on the Google Preferred Source won't have to leave your page anymore.
Google Discover lets you customize your feed using conversational search
Google said this helps you customize your Discover feed "with content that genuinely matches what you care about right now."
Google adds new AI Max testing and planning tools
Google is expanding AI Max with new experiments and planning tools to help advertisers test budgets, ROI targets and controls.
Google Ads API v25.1 expands measurement and insights
Google Ads API v25.1 adds new tools for lift measurement, benchmarking, brand sentiment, and loyalty reporting.
Google Ads tests Enhanced Matching for Customer Match
Enhanced Matching could help advertisers expand the reach of their first-party audiences using consented publisher signals.
Google Ads is finally building a stronger foundation for B2B lead gen
Three months after Google Marketing Live, Google Ads is laying the groundwork for better B2B lead gen. Here’s what to act on now.
Google releases August 2026 spam update
The update will take a few days to roll out.
What 9 months of AI Overview data and 51,000+ tracked events reveal
Traffic swings, attribution gaps, and unexpected citation patterns offer a clearer picture of how AI Overviews affect organic search.
Google Search Console now connects social content to search demand
See how query data can reveal content gaps, guide creator partnerships, compare formats, and shape what you create next.
Google Ads will use generative AI to resize Performance Max video ads
Google is expanding PMax video optimization with generative AI that automatically creates missing aspect ratios from existing ads.
ChatGPT draws more paid clicks from Google than any other top destination
ChatGPT draws a higher share of Google clicks than any other top destination, highlighting overlap between search and AI discovery.
Google Search pauses AI-generated images within AI Overviews
Robby Stein from Google said, "This was a small experiment we're no longer running."
SMX Now: The target bidding apocalypse and how we’ve been here before
Join us on August 19th for the latest SMX Now where Reva Minkoff will break down Google's August 17 Smart Bidding changes
Google updates Demand Gen view-through conversion optimization
Google is making view-through conversion optimization video-only for Demand Gen while expanding support to Display.
Gemini 3.7 Flash rolling out in Google Search
This is first rolling out AI Mode for Google AI Pro & Ultra subscribers in English.
The 4-step roadmap to AI agents for Google Ads
Know when to use off-the-shelf AI, when to build custom systems, and what foundations you need before agents can deliver real value.
Google Merchant Center for Agencies now supports up to 1,000 linked accounts
Google has clarified that Merchant Center for Agencies accounts can now link up to 1,000 client Merchant Center accounts
Google Analytics adds custom conversion attribution windows
Google Analytics now supports custom conversion windows for click-through and engaged-view attribution.
Google sets AI Max migration timeline for Search campaigns
Google will begin automatically migrating legacy Search campaign features to AI Max in September, with DSAs following next year.
Demand Gen shows why PPC can no longer hide behind intent
PPC’s expanding role brings creative strategy, customer psychology, and full-journey measurement into the performance marketer’s job.
Google Ads is removing language targeting from Search campaigns
Google’s shift to automated language matching removes a manual Search targeting control, leaving advertisers with less control
Google adds real-time reporting endpoint to Campaign Manager 360 API
Developers can now retrieve Campaign Manager 360 reporting data in real time with a single API request.
Google adds Local customer optimization to Performance Max
Advertisers can now use PMax store-goal campaigns to prioritize nearby, high-intent visitors across Google Maps, Waze and Search.
Google updates Merchant Center with cross-platform reporting
Merchant Center is updating its reporting with new YouTube traffic classifications and expanded product-level performance insights.
Google to migrate Travel campaigns to Search campaigns for Travel
Google will auto-transition Travel campaigns to Search campaigns for Travel starting in Q3 2026, which can also be done manually.
300 French newspapers file complaint over Google AI Overviews
Publishers say Google's AI-generated search summaries have reduced referral traffic and may breach a news compensation agreement.
Google adds Campaign Data Import Validation Report
Advertisers can now identify missing campaign metrics in imported data, improving the accuracy of cross-channel reporting.
Google confirms testing new buttons on home page to drive users to AI-powered search features
Google said this is a limited test where they add create images, ask about files and brainstorm buttons under the search box.
Google investigates Merchant Center outage
Google says it is investigating reports of an issue affecting Merchant Center, but has not yet shared details on the cause or expected resolution.
Google brings new AI agent capabilities to Ads and Analytics
Google is bringing automated dashboards and conversational reporting to Google Ads and Analytics for faster analysis.
Google expands Limited Ad Serving policy across all Ads
Google is introducing new qualification criteria based on trust signals, verification and account history.