With an eye toward deal-seekers, Google releases promotions, pricing updates for both advertisers and users this holiday season
Pricing and promotions in Google Shopping could be more important than ever this year.
Google Shopping ads
Search Engine Land is your source for Google Shopping ads news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
Mastering Google Shopping ads for ecommerce success
Google Shopping Ads are a powerful tool for ecommerce businesses, enabling retailers to showcase their products prominently and drive high-intent traffic. Search Engine Land provides actionable insights to help you optimize your campaigns and maximize return on ad spend (ROAS).
Learn how to create compelling product feeds, look for trends, and leverage GPT to improve your performance. Stay informed on platform updates, such as new ad formats and features, audience targeting enhancements, and tools for improving product data quality.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies. Our goal is to simplify complex concepts and provide clear, actionable steps that can help you achieve measurable results with Google Shopping ads.
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Google Ads brings YouTube into Attribution fold, expands data-driven attribution to more advertisers
Conversion Lift is also now in beta for YouTube campaigns.
Google Shopping now free globally
Initially launched in the U.S. in April, now available worldwide in mid-October.
Google now supports shipping details schema for product results
Sellers are no longer limited to Google Merchant Center for sharing shopping details with Google Search.
Google boosting visibility of ‘nearby’ product inventory with new Shopping features
Responding to changing consumer behavior, Google starts emphasizing BOPIS
A Corona Xmas: Why physical stores will power online shopping this holiday season
Most shoppers are more likely to make an e-commerce purchase if they can return the item in a local store
How to prepare your e-commerce ad strategy for an uncertain Q4
What your eCommerce ad strategy should look like for Q4 based on COVID-19’s impact in the first half of 2020 and predictions for the quarter.
Google makes it easier to control Shopping ads by country
A new attribute allows you to exclude products at the country level.
Product feed optimization: Here’s more reason to use those attributes
Google is surfacing product attributes such as "Material" in Shopping ads.
Buy on Google goes commission-free, will enable checkout via PayPal, Shopify
This is the second big shake up for Google's commerce efforts this year.
Smart Shopping campaigns get shipping annotations, ‘new customer’ bidding control
A new Smart Shopping format will also roll out later this year, and videos are coming to Display ads.
Google Ads to prohibit spyware, surveillance products and services
The ban will apply globally.
WSJ: GoogleBot can add products to shopping carts
Make sure to double check those abandoned cart metrics; they may be inflated.
Google is streamlining ‘Ad’ labeling for Shopping ads
The "Sponsored" label will be retired on desktop results, too.
Youtube brings products to YouTube for action ads
YouTube is continuing to make more ads more shoppable.
How to track free Shopping traffic from Surfaces across Google [Video]
Combine UTM parameters and Google Analytics to see how shoppers behave after they click through on your Shopping listings.
The data problem in Google Smart Shopping campaigns [Video]
Smarter Ecommerce’s Mike Ryan discusses why ROAS isn’t a performance metric and why Google limits data insights for Smart Shopping campaigns.
PPC tips: Bidding strategies for Google Shopping campaigns [Video]
ZATO Marketing’s Kirk Williams and Smarter Ecommerce’s Mike Ryan discuss when to use manual CPC, ECPC and max click bidding.
May e-commerce exceeds holiday 2019, setting up the battle of the marketplaces
Walmart brought in more online revenue than eBay in May for the fist time.
Google Smart Shopping: How it’s different from standard Shopping campaigns [Video]
Smart Shopping campaigns aren’t just a feature update.
Why you should upload your full product catalog to Google Merchant Center [Video]
It's free! Take full advantage of Surfaces across Google.
Google Merchant Center tips: Supplemental feeds and feed rules [Video]
Maximize your visibility in Google Shopping by using these two tools to augment and optimize your product feeds.
Martech Spotlight: How Kenshoo does digital commerce ad management
At a time when digital commerce is more important than ever, we're profiling vendors that help retailers scale their ads on e-commerce marketplaces.
Analyze retail category performance across Google Ads Search and Shopping campaigns
The cross-channel reporting is designed to help retailers and brands better understand and optimize ad performance across campaign types.
Replay: Experts discuss Google Shopping on Live with Search Engine Land
We talk about the big changes with free listings in Shopping, Smart Shopping Campaigns and more.
FAQ: All about Google Shopping and Surfaces across Google
A Google Shopping guide to free and paid listings and how to increase product visibility across Google.
Retailers can now link their PayPal and Google Merchant Center accounts
The integration makes it easier to get up and running with Google's free Shopping listings.
Google’s got a new Shopping ad test — and it’s a weird one
A Shopping ad is accompanied by a clickable text unit.
To beat Amazon, Google needs to be more than the ‘Bing of e-commerce’
The elements are there, now all Google needs is near flawless execution.
New free version of Google Shopping rolling out now
It is now rolling out and should be fully live in the US by early next week.
Considering software to manage your digital commerce advertising? Here’s what you need to know.
There's more tech than ever to help you scale up ads on Amazon, Walmart and other commerce platforms.
In major shift, Google Shopping opens up to free product listings
After 8 years, Google will bring free listings into its Shopping results as part of an evolution to better compete against Amazon in product search.
SMB ad credits: Google adds clarity around eligibility, timing
Part of Google's response to the COVID-19 crisis, the ad credits will start rolling out in late May.
SMX Overtime: Selling with YouTube’s TrueView Discovery and TrueView for Shopping ads
YouTube ads pro Joe Martinez shares tips on measuring brand lift, video length, how to test TrueView ads and more.
Why you shouldn’t use Google Ads’ seasonality adjustments for COVID-19 fluctuations
It's not the right tool for addressing conversion rate volatility during this time. Here's why.
E-commerce ad spend doubled as social distancing behavior took hold
Will the pace continue amid supply chain challenges?
Smart Shopping campaigns: How to test and extract more value from automated campaigns
Kirk Williams of Zato Marketing says Smart Shopping campaigns are worth testing when you understand how they work.
Introducing the Periodic Table of Digital Commerce Marketing
Packing an astonishing amount of information into an easy-to-digest visual, it's well worth the download.
How to use Google’s new price competitiveness report in Merchant Center
See how your product pricing compares to your Google Shopping competitors.
Google buys Pointy to bring SMB store inventory online
The company offers an elegant solution to the challenge of getting local merchant inventory into search results and ads.