Google announces new online-to-offline features on the cusp of the holiday shopping season
The announcements are aimed at giving brick-and-mortar retailers greater visibility on Google search properties.
Google Shopping ads
Search Engine Land is your source for Google Shopping ads news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
Mastering Google Shopping ads for ecommerce success
Google Shopping Ads are a powerful tool for ecommerce businesses, enabling retailers to showcase their products prominently and drive high-intent traffic. Search Engine Land provides actionable insights to help you optimize your campaigns and maximize return on ad spend (ROAS).
Learn how to create compelling product feeds, look for trends, and leverage GPT to improve your performance. Stay informed on platform updates, such as new ad formats and features, audience targeting enhancements, and tools for improving product data quality.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies. Our goal is to simplify complex concepts and provide clear, actionable steps that can help you achieve measurable results with Google Shopping ads.
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CSEs will compete head-on with Google Shopping in EU search results
To provide "equal treatment" in the ad auction, Google Shopping will operate as a separate business unit bidding against Comparison Shopping Engines
AdWords Editor update supports Shopping Showcase Ads
Create and edit the newest Shopping ad format in Editor.
Ahead of the holidays, Google Merchant Center sees substantial upgrades
Tools to edit values, conform to specifications and list in multiple countries make modifying feeds easier than ever.
Google proposes a new version of ‘rival links’ to remedy shopping search antitrust violation
Submission appears similar to its earlier, unsuccessful settlement proposal.
Google Shopping gets top spot impression share & product diagnostics reporting
The updates are available in the new AdWords interface.
Google debuts giant new look for Local Inventory Ad product search in Knowledge Panels
A search bar and multiple product listings are part of the update.
Not ad creep: Images labeled ‘Product’ in Google Images part of new badges markup
The "Product" badges have the look of an ad, but are powered by rich markup schema.
The perfect structure for managing profitable shopping ads
When you start advertising on a new platform, deciding how to structure things can be scary because there’s the risk that a bad decision now could hamper your future efforts. So if you’re new to managing shopping ads, or you’re looking for some fresh ideas to revive underperforming campaigns, I’ll show you my ideal shopping […]
Purchases on Google quietly opens beta for requests in US
US merchants can now request access to Google's "buy button" program.
New Google pilot tests Shopping ads on the Display Network
Ads will start appearing first on fashion and home design sites.
Now you can log into multiple Google Merchant Center accounts with the same email
The change greatly simplifies user access for Shopping feeds and other Merchant Center programs.
Watch this retail space: 2017 retail prediction
Google has dominated consumer search for nearly 20 years. While this dominance continues today, there is one area of search where it is losing share rapidly: retail product search. Historically, it’s been one of Google’s biggest moneymakers, with retail search accounting for at least 25 percent of total search revenues. A recent study by BloomReach indicates […]
Google testing new look for local inventory ads in place of local pack
The test is another effort to monetize local queries on mobile.
Amazon starts testing Product Listing Ads on Google
For the first time ever, Amazon Product Listing Ads have been popping up in what appears to be an AdWords test.
Black Friday Report: Retail search ad spend shifted from text to shopping ads on desktop
Desktop spend across 2,500 popular product queries increased just marginally over the holiday weekend compared to a year ago.
New take on Showcase Shopping ads? Categories of used items showing for retailer outlet queries
Similar to the Showcase ad format introduced this summer, the ads link to Google Shopping pages.
See how Google is showing even more Shopping Ads on desktop this season
On product queries, product listing ads are dominating over text ads.
Criteo launches Predictive Search to automate Google Shopping campaign optimizations
The new product uses machine learning to automate all aspects of Shopping Campaign optimization, including bidding, retargeting lists and product matching.
Report: Amazon grows lead as product search engine of choice
94 percent of consumer-survey respondents said they planned to shop on Amazon this holiday season.
7 advanced tips for Google Shopping ads
As we edge closer to the holidays, it's time to make the most of your Google Shopping campaigns. Columnist David Rekuc reveals seven tips to help you bring your shopping campaigns up a notch.
Tips for when and how to use Feed Rules in Google Merchant Center
With more functionality now available in Feed Rules, here is a look at how some marketers have been using them to improve Google Shopping campaign performance.
Google testing mobile Shop the Look ads for apparel & home products
Looks are culled from partners including Polyvore and Curalate with related products featured in Shopping ads.
Google debuts a brand-new look for Merchant Center
A much needed face lift also includes some new features, including sharp new feed rules.
Google expansion of Local Inventory Ad product search now live in Maps and Knowledge Panels
The new feature, announced in May, allows users to search for product availability at specific stores from the search and Map listings of participating advertisers.
Google rolling out major change to PLAs for broad product queries, Showcase Shopping ads
Instead of showing individual products, new Showcase Shopping ads let users peruse product collections from both local and online merchants.
New in Google PLAs: “Special Offers” filter & an ad that links to a new Shopping page layout
A new landing page on Google Shopping flows a lot like a product page on Amazon with product details, seller details, reviews, links to related items and more on a single page.
Shopping campaigns: Play like every day is a holiday
What's ahead for shopping ads this holiday season and beyond? Columnist Alexander Paluch recaps a session from SMX Advanced focusing on what search marketers need to know.
Google opens Customer Match to Shopping Campaigns
Advertisers will be able to retarget customers with product listing ads.
Google testing filter buttons for Shopping ads: Filter by local availability, top rated and more
The new test offers more opportunity for ad exposure beyond the product listing ad box and mobile carousel.
Google Product Listing Ads officially launch in Image search, among announcements for retailers
New features for Local Inventory Ads and an update on Purchases on Google.
Google adds Merchant Center Feed Rules to make formatting shopping feeds easier
A self-service tool to fix errors, add custom labels and more right in Merchant Center.
Google makes AdWords Products tab more useful for Shopping campaigns
In addition to new Products columns, inventory data comes to the Products group tab, and Reports Editor gets Shopping attributes.
Google PLAs: Testing scrollable carousel on desktop & numbered rankings for “best” products go live
The desktop carousel test simulates mobile. A new ranking treatment for "top-rated" products is now live on mobile and desktop.
Google Would Like You To Buy Products Using Voice Search
Google's next frontier is conversational shopping, which would allow you to buy products without the click of a button.
Retailers: GTINs Required By May 16 For Google Product Listing Ads
GTINs will be required for brand name products sold by multiple merchants.
Sorry, No Emoji Allowed In Google PLAs (Frown Face)
The emoji moment was short-lived, if already technically not allowed.
Google’s Shopping Campaign Expansion To Search Partners Is Gaining Traction
Traffic from product listing ads on YouTube and third-party retailers and in image search began surging in Q4, Merkle data shows.
Google Expandable PLA View Test Displays 16 Product Listing Ads
When expanded, PLAs muscle out other ads and organic listings to take over most of the above-the-fold real estate.
Google To Update Shopping Policy Center In February 2016
Most advertisers won't be affected, but all should review to ensure compliance in the new year.