Your AI and ML primer — and why it matters for search; Friday’s daily brief
Plus, the latest trends in local search: personalization and depth of content
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Plus, the latest trends in local search: personalization and depth of content
Google’s search engine, as a business, relies on us (in both SEO and PPC) participating in its business model.
Plus, HTML success factors for SEO
Plus, structured data testing tool changes.
And, how to maintain organic performance when merging multiple websites.
Plus, Google’s math solver guidelines emphasize technical SEO and content accuracy.
And, should advertisers or platforms bear the burden of digital service taxes?
More than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before heading to a store, according to Google.
Plus, how long does your site need to keep redirects?
And, PPC pros, say goodbye to the standalone Maximize conversions and Maximize conversion value strategies.
And, we say goodbye to Twitter’s Fleets and Google Posts for knowledge panels.
On July 20, 2021 Google will discontinue Google Posts for knowledge panels. Google My Business Posts are not going away.
Uncover unique methods to find relevant topics that go beyond traditional keyword research tools.
Also, Google talks about search rankings and spam prevention.
Plus, Broad Match Modifier goes away in July
And, the search community mourns the loss of Russ Jones.
Plus, Google lets searchers know when results aren’t reliable
Plus, why thinking like a group isn’t so bad after all
Lily Ray of Amsive Digital shares trends that are common among core update losers and the techniques she uses to help her clients bolster their E-A-T.
Plus, Google’s June 23 spam update and Fred Vallaeys answers your top FLoC questions
Plus, missed SMX Advanced? Check out the keynote
Google is also offering Pointy, a platform that enables local businesses to get their inventory discoverable online, for free to eligible businesses until September 30.
Plus, diners are returning to restaurants in record numbers and what that means for local businesses
This is slowly rolling out, you might not see it show up yet in your Google My Business account.
Plus, tips for choosing the right event to speak at.
Google cuts short names from Google My Business
If your business currently uses short names, the links and campaigns you have associated with them won't be affected.
Plus, Moz is sold to iContact
Google is always busy with new features, changes and updates to its local search product.
Also UGC spam, shopping policies, phone calls and more.
Also an unconfirmed, Google algorithm update, local search features and video SEO.
Also, Google updated its event structured data report in Search Console.
Several months after showing a "preview call history" feature, Google is now showing some data in this report.
Plus, the rebranding of local businesses for GMB advantage (and why it doesn’t work)
Many businesses are rebranding completely to skirt Google's guidelines. But when everyone does it, it becomes a branding nightmare.
Plus, Microsoft Advertising announces new products and features
Plus, the local SEO problem of 1-star, no-comment reviews
It's crucial to have a solid review management strategy in place and for local SEOs to manage SMB expectations around review removal.
Plus, the business imperative behind inclusion and diversity
Elizabeth Reid to lead core search experiences, Cathy Edwards to lead Apps, News Discover and Ecosystem efforts and Sissie Hsiao to lead Assistant.