Google Assistant coming to more speakers and home appliances from LG
“Ok Google, start vacuuming.”
Siri
Siri is a virtual assistant that’s part of Apple’s operating systems. Our Apple Siri section provides news, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at Search Engine Land, check back daily for the freshest content on Apple Siri marketing tactics and strategies to help you implement successful campaigns.
Analyst: Google’s default search deal worth $3 billion to frenemy Apple
Bernstein analyst says that payments by Google to Apple this year might be worth as much as $3 billion.
After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnant
Search ad revenues are growing, but the rate has been slowing. LinkedIn sessions were up more than 20 percent from the prior quarter.
Google Now is dead, long live ‘the feed’
Google is killing the 'Google Now' name but improving the underlying functionality to make it more controllable, engaging -- and searchable.
The biggest trends & changes in PPC so far in 2017
From new products to ads updates to targeting changes, here's a look at the paid search changes that mattered most.
Study argues Google Home 6X ‘more effective’ than Alexa, but will consumers care?
Amazon's assets, including distribution, brand loyalty, aggressive pricing and a more diverse product mix could trump Google Home's better performance.
No more ‘OK Google’: Cortana can now be the default assistant on Android
It's Cortana you'll get when you long-press on the home button.
Bing Ads piloting in-market & custom audience targeting
Bing Ads is actively working on building out its audience targeting capabilities.
SearchCap: Siri disappointment, link referrers & LiveRamp IdentityLink
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: WSJ: How Siri went from virtual assistant market leader to laggardJun 8, 2017 by Greg Sterling Internal cultural issues and employee departures have impacted Siri’s evolution. Voice search becomes voice action: […]
WSJ: How Siri went from virtual assistant market leader to laggard
Internal cultural issues and employee departures have impacted Siri's evolution.
SearchCap: Bing Ads management, Apple Maps updates & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Beginners’ guide to Bing Ads management Jun 6, 2017 by John E Lincoln Considering advertising on Bing but not sure where to start? Columnist John Lincoln provides a handy guide for […]
SearchCap: Bing Visual Search, Microsoft expands Bing Rewards to UK & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Visual Search lets you search specific objects within images Jun 1, 2017 by Matt McGee Bing joins Google, Pinterest and others in upgrading its image search capabilities. Microsoft expands its […]
SearchCap: Google I/O news, Google ‘Buy Button’ program & today’s Google doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Assistant comes to iPhone, adds alerts, hands-free calling & more May 17, 2017 by Matt McGee Google’s virtual assistant gains a number of new features and expands to Apple’s iPhone […]
Google Assistant comes to iPhone, adds alerts, hands-free calling & more
Google's virtual assistant gains a number of new features and expands to Apple's iPhone as competition for Siri & Cortana.
Report: Google planning to bring its Assistant to the iPhone
Google also expected to announce integration of the Assistant into GE appliances.
Register for SMX Advanced this week: Reserve your spot & save $400
It’s happened 10 years in a row. SMX Advanced sells out weeks before the conference begins. Then we hear from people who planned to attend and are disappointed there are no spots left. Act now and avoid the heartbreak! Register this week and you’ll save $400 off on-site rates. The most sophisticated SEO & SEM […]
Report: Google Assistant bests rivals for questions answered and overall accuracy
Cortana was second for questions answered, Alexa second-best for accuracy.
SearchCap: Siri search, Google Maps spam & Google mobile-first index
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Siri is Google’s nearest mobile search competitor [Report] Apr 6, 2017 by Greg SterlingAccording to a survey from Fivesight Research, Siri had a larger share of mobile search than Bing or […]
Siri is Google’s nearest mobile search competitor [Report]
According to a survey from Fivesight Research, Siri had a larger share of mobile search than Bing or Yahoo.
SearchCap: Fred report, Bing Ads budgets & Google rich cards
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google says it has now tracked 4 billion store visits from adsMar 29, 2017 by Ginny Marvin The company says thousands more advertisers will gain access to store visits data as […]
How AI will shape the future of search
Artificial intelligence is changing the way users access information online. Columnist Justin Freid discusses where the trends are heading and what this might mean for search marketers.
Your guide to using Google Assistant and the Google search app on Android & iPhone
Google Assistant is coming widely to Android phones. Here's how to use it and other ways to Google on your smartphone -- even for iPhone users.
FAQ: How to get Google Assistant on your Android phone
Google Assistant is officially available for many Android phones now, but the rollout will take time.
Data: Google monthly search volume dwarfs rivals because of mobile advantage
Google likely has 30+ billion queries per month across platforms.
Survey: Alexa the most frequently used assistant, Cortana seen as most accurate
Nearly 60 percent used voice because it was faster or easier than typing.
SearchCap: Google new AdWords interface, ads by AdWords & IF functions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New AdWords interface alpha is rolling out to more advertisersJan 31, 2017 by Ginny Marvin As Google continues to build out the new UI, more advertisers are getting access. Google launches […]
SearchCap: Google crawl budget, voice search survey & image search video test
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Mind the store: Using AdWords to drive offline salesJan 17, 2017 by Matt Lawson Store visits from online ads can be reported in AdWords. Columnist and Googler Matt Lawson explains what […]
Where is Santa Claus? Your 2016 guide to Santa trackers from NORAD & Google
Here comes Santa Claus, here comes Santa Claus ... but where exactly is he? Our guide to Santa trackers helps you locate Jolly St. Nick in a flash.
Microsoft debuts brilliant Cortana SDK strategy
The strategy potentially means that Cortana will show up on many more devices and device types than if it Microsoft had simply copied Echo.
Report: Microsoft responds to Amazon Echo, Google Home with “HomeHub”
Software approach would make Cortana available from the lock screen and provide other smart-home features.
Apple hopes to enhance maps with indoor location and drone data collection
Drones will collect data, shoot images and video, according to an FAA filing.
SearchCap: Bing black friday deals, robots & ad customizers
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Fun with robots.txtNov 23, 2016 by Patrick Stox Columnist Patrick Stox provides some dos and don’ts for creating your robots.txt file — along with examples of companies who have gotten creative […]
Bing Partner Program expands to agencies and technology partners, rolling out to more markets
Customers that meet certain engagement criteria can become eligible for program benefits.
Microsoft execs share plans for making Bing ‘pervasive,’ say search is about to become very different
At an event in Redmond, Microsoft shared its vision of the future in which Bing is at the heart of day-to-day experiences without users even realizing it.
Will a Viv-enabled Galaxy S8 help Samsung rehabilitate its brand?
Samsung said it will be making more AI acquisitions as it plays catch-up with Google and others.
SearchCap: Voice search, Bing Ads & scary SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: It’s scary how many ways SEO can go wrongOct 27, 2016 by Patrick Stox In search engine optimization, sometimes even small errors can have a large and costly impact. Columnist Patrick […]
Comparing Google Assistant on Pixel to Apple Siri on iPhone 7
Watch YouTube creator Marques Brownlee have Google and Apple battle it out over their smartphone voice assistants.
Google Assistant is only an incremental advance over current voice search
High expectations made me want it to do more and be more naturally conversational. That will come.
SearchCap: Google Penguin done, Sitelinks demotion & new mobile index
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Within months, Google to divide its index, giving mobile users better & fresher contentOct 13, 2016 by Barry Schwartz Currently, Google has a single index of documents for search. Google’s Gary […]
SearchCap: Google AdWords payday loans, organic results study & Viv
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: After 4 months & 125M+ pages indexed, where are we with AMP?Oct 6, 2016 by Kristi Kellogg Contributor Kristi Kellogg recaps a session from SMX East 2016 in which Google, Condé […]