What to watch for in 2018: Mobile SEO predictions
Mobile SEO expert Cindy Krum shares her predictions for where mobile is headed in 2018 and dives deep into how current trends fit into the impending mobile-first index.
Siri
Siri is a virtual assistant that’s part of Apple’s operating systems. Our Apple Siri section provides news, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at Search Engine Land, check back daily for the freshest content on Apple Siri marketing tactics and strategies to help you implement successful campaigns.
Google bringing the Assistant to tablets and Lollipop Android phones
The move comes against the backdrop of accelerating virtual assistant usage and intensifying competition.
Google aims to make apps for Google Assistant more functional and discoverable
It also enables users to start a task on Google Home and complete it on a smartphone.
Voice search: Content may be king, but context is queen in the new voice-first world
Yext VP of Industry Insights Duane Forrester discusses his new e-book, "How Voice Search Changes Everything," and what marketers can do to adapt and compete.
SearchCap: Bing shopping ads expand, Yext knowledge assistant & Acquisio acquired
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Creating a B2B and B2C overlap strategyNov 2, 2017 by Justin Freid How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses […]
SearchCap: Ask Google, SEO cookbook & SMX recap
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The SEO ‘do more with less’ cookbookNov 1, 2017 by Bobby Lyons How do you get the most out of your SEO program with limited resources? Columnist Bobby Lyons outlines his […]
Siri, Safari and Google Search: What does it mean for marketers?
Columnist Jim Yu explains how Apple's recent announcements and updates to Siri and Safari have had a major impact on the search marketing industry.
Ignoring these 6 SEO strategies could come back to haunt you
Sure, they're scary, but sometimes it's worth putting on a brave front. Contributor Sherry Bonelli demystifies techniques that can yield sweet treats.
SearchCap: Google short videos, AdWords scripts & IoT for local search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Submit your SEO questions to Google for upcoming short Q&A videosOct 9, 2017 by Barry Schwartz Google hasn’t produced short-form SEO video answers for three years, but now they’re looking to […]
6 ways IoT will make local search for SMBs scalable
Don't turn your attention away from the Internet of Things just yet. Contributor Wesley Young contends that the data provided by connected devices could help smaller players better compete with the big guys.
Google’s ‘Manhattan project’: Home device with a screen to compete with Echo Show
Can Google Home emerge from Amazon Echo's shadow?
SearchCap: Smart speaker stats, link building AI & Google doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: 57% of smart speaker owners have bought something with their voiceSep 26, 2017 by Greg Sterling Part two of NPR Smart Audio report exposes the ‘v-commerce’ potential of virtual assistant […]
Report: 57% of smart speaker owners have bought something with their voice
Part two of NPR Smart Audio report exposes the 'v-commerce' potential of virtual assistant devices.
Apple switches back to Google search results for iOS & Mac
After serving Bing web search results in iOS and Mac for a few years, Apple has just switched the results back to Google, its original search partner.
Report: Google to debut ‘Home Mini’ smart speaker for $49 on October 4
The device is Google's answer to the low-cost Amazon Echo Dot.
The rise of personal assistants
How will personal assistants change the game for users and marketers? And what can marketers do to adapt to this new paradigm? Columnist Eric Enge tackles these topics.
Google Assistant coming to more speakers and home appliances from LG
“Ok Google, start vacuuming.”
Analyst: Google’s default search deal worth $3 billion to frenemy Apple
Bernstein analyst says that payments by Google to Apple this year might be worth as much as $3 billion.
After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnant
Search ad revenues are growing, but the rate has been slowing. LinkedIn sessions were up more than 20 percent from the prior quarter.
Google Now is dead, long live ‘the feed’
Google is killing the 'Google Now' name but improving the underlying functionality to make it more controllable, engaging -- and searchable.
Key notes on optimizing for voice search: Conversation, content and context
Voice search is growing in popularity, yet many search marketers still don't have a plan for it. Columnist Jim Yu discusses the state of voice search and provides some tips for marketers looking to the future.
The biggest trends & changes in PPC so far in 2017
From new products to ads updates to targeting changes, here's a look at the paid search changes that mattered most.
Study argues Google Home 6X ‘more effective’ than Alexa, but will consumers care?
Amazon's assets, including distribution, brand loyalty, aggressive pricing and a more diverse product mix could trump Google Home's better performance.
No more ‘OK Google’: Cortana can now be the default assistant on Android
It's Cortana you'll get when you long-press on the home button.
Bing Ads piloting in-market & custom audience targeting
Bing Ads is actively working on building out its audience targeting capabilities.
SearchCap: Siri disappointment, link referrers & LiveRamp IdentityLink
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: WSJ: How Siri went from virtual assistant market leader to laggardJun 8, 2017 by Greg Sterling Internal cultural issues and employee departures have impacted Siri’s evolution. Voice search becomes voice action: […]
WSJ: How Siri went from virtual assistant market leader to laggard
Internal cultural issues and employee departures have impacted Siri's evolution.
Voice search becomes voice action: A key talking point at SMX London
Columnist Andreas Reiffen recaps a session from SMX London that focused on the future of voice search -- and what search marketers must do to prepare.
SearchCap: Bing Ads management, Apple Maps updates & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Beginners’ guide to Bing Ads management Jun 6, 2017 by John E Lincoln Considering advertising on Bing but not sure where to start? Columnist John Lincoln provides a handy guide for […]
SearchCap: Bing Visual Search, Microsoft expands Bing Rewards to UK & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Visual Search lets you search specific objects within images Jun 1, 2017 by Matt McGee Bing joins Google, Pinterest and others in upgrading its image search capabilities. Microsoft expands its […]
The big SMX Advanced preview
Search Engine Land’s always sold-out SMX Advanced, the only search marketing conference designed exclusively for experienced search marketers, returns to Seattle June 12-14. Keep reading to find out what’s in store this year. Then register; fewer than 200 spots are left! New trends, new opportunities and new challenges Change is constant in search marketing. Opportunities emerge faster […]
SearchCap: Google I/O news, Google ‘Buy Button’ program & today’s Google doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Assistant comes to iPhone, adds alerts, hands-free calling & more May 17, 2017 by Matt McGee Google’s virtual assistant gains a number of new features and expands to Apple’s iPhone […]
Google Assistant comes to iPhone, adds alerts, hands-free calling & more
Google's virtual assistant gains a number of new features and expands to Apple's iPhone as competition for Siri & Cortana.
Report: Google planning to bring its Assistant to the iPhone
Google also expected to announce integration of the Assistant into GE appliances.
Register for SMX Advanced this week: Reserve your spot & save $400
It’s happened 10 years in a row. SMX Advanced sells out weeks before the conference begins. Then we hear from people who planned to attend and are disappointed there are no spots left. Act now and avoid the heartbreak! Register this week and you’ll save $400 off on-site rates. The most sophisticated SEO & SEM […]
How to optimize for voice search
Inspired by a recent presentation at SMX West, columnist Sherry Bonelli discusses why small businesses and local search marketers need to be thinking about voice search.
The future of local discovery
Columnist Brian Smith discusses some of the recent developments and technology that will impact local search, both in the short term and the long term.
Report: Google Assistant bests rivals for questions answered and overall accuracy
Cortana was second for questions answered, Alexa second-best for accuracy.
SearchCap: Siri search, Google Maps spam & Google mobile-first index
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Siri is Google’s nearest mobile search competitor [Report] Apr 6, 2017 by Greg SterlingAccording to a survey from Fivesight Research, Siri had a larger share of mobile search than Bing or […]
Siri is Google’s nearest mobile search competitor [Report]
According to a survey from Fivesight Research, Siri had a larger share of mobile search than Bing or Yahoo.