Shopping campaigns: Play like every day is a holiday
What's ahead for shopping ads this holiday season and beyond? Columnist Alexander Paluch recaps a session from SMX Advanced focusing on what search marketers need to know.
Siri
Siri is a virtual assistant that’s part of Apple’s operating systems. Our Apple Siri section provides news, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at Search Engine Land, check back daily for the freshest content on Apple Siri marketing tactics and strategies to help you implement successful campaigns.
SearchCap: Google’s internet speed testing tool, Landy Awards call for entries & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX Advanced 2016 recap: Harnessing SEM analytics for smarter automation Jun 28, 2016 by Christi Olson Columnist Christi Olson provides tips and advice from PPC experts on how search marketers can […]
Why Google is mining local business attributes
What are business attributes, and why should local businesses care? Columnist Adam Dorfman explores.
Bing Ads’ Lynne Kjolso talks growth after Yahoo, LinkedIn, voice search & quick wins
In a keynote discussion at SMX Advanced, Lynne Kjolso, general manager of global search sales and service at Microsoft, talked about how Bing Ads is evolving for mobile and more.
A brief evolution of Search: out of the search box and into our lives
We live in a mobile-first, cloud-first world powered by technology that changes by the nanosecond. And search is no different. Search is changing in look, form and function to become part of the fabric of our everyday lives, barely recognizable from its inception as a text box. By 2020, 50 percent of searches will be […]
The voice search explosion and how it will change local search
Voice search usage is seeing unprecedented growth, with personal assistant devices leading the way. Columnist Wesley Young explores why this new medium is taking off, how it differs from keyword searches, and the challenges for local businesses to compete on yet another platform.
SearchCap: Apple Maps, AdWords spend & SEO trends
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple Maps becomes a platform with new extensions for third-party appsJun 13, 2016 by Greg Sterling The move parallels Apple’s decision to open up Siri and Messages to developers. Here’s my […]
7 e-commerce SEO trends we’re seeing in 2016
For those managing search engine optimization for e-commerce websites, contributor Jayson DeMers has some advice for what to focus on to stay ahead of the competition.
Apple Maps becomes a platform with new extensions for third-party apps
The move parallels Apple's decision to open up Siri and Messages to developers.
SearchCap: Apple news, successful PPC managers & technical SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple brings Siri to Mac, new exposure for non-Google search engines Jun 13, 2016 by Danny Sullivan Soon, you will finally be able to search the web from your Mac desktop […]
The future of voice-related SEO for local business
Google's recent developer event revealed details about how the search giant is thinking about the future. Columnist Chris Marentis shares tips on how local businesses can learn how to be found in the environment that's taking shape.
SearchCap: Apple Siri Echo, paid search ROI & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Refine your content marketing tactics to benefit from enhanced search engine displayMay 25, 2016 by Thomas Stern Columnist Thomas Stern discusses how content marketing performance can fall short if SERP features […]
Apple building Amazon Echo competitor, will open Siri to third-party apps — [Report]
The virtual assistant revolution is ushering in the next era of search.
What marketers need to know about Google assistant and Google Home
Voice search is growing, and Google is investing heavily in products that utilize this technology. Contributor Joe Youngblood discusses these products and their implications for marketers.
Google says 20 percent of mobile queries are voice searches
Voice search growing as virtual assistant market heats up.
Meet Google assistant: A new search platform, rather than a gadget or an app
Think of it as Google 2.0. Google assistant is Google's search smarts put into anything, no keyboard needed & conversations welcomed.
Will search engines fall to AI?
Lately, there’s been a rumble pretty much everywhere about artificial intelligence, digital personal assistants, the Internet of Things, wearables and apps for everything. I’ve even written about what the rise of digital assistants means to search. There are some who claim that these new technologies will render search obsolete, passed over for the convenience and […]
SearchCap: Google mobile friendly, Search Console update & Bing Ads bans
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s mobile-friendly algorithm boost has rolled outMay 12, 2016 by Barry Schwartz The new Google mobile-friendly algorithm is supposed to give an additional ranking boost for mobile-friendly websites in the mobile […]
With help from Alexa, Kayak debuts voice-enabled travel search on Amazon Echo
Users can search for flight, hotel and rental car information -- but not yet book.
SearchCap: Google featured snippets, Viv assistant & AdWords redesign preview
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Son of Siri: Viv aims to go way beyond today’s digital assistantsMay 5, 2016 by Greg Sterling Viv hopes to effectively supersede Google as “an intelligent interface to everything.” Changing domain […]
Son of Siri: Viv aims to go way beyond today’s digital assistants
Viv hopes to effectively supersede Google as "an intelligent interface to everything."
Content and SEO: Optimization from creation to conversion
How can you ensure that your content creation efforts don't go to waste? Columnist Jim Yu discusses how to align content creation with SEO goals and user needs for maximum impact.
Microsoft blocks Google Chrome & other browsers from Cortana in latest Windows 10 release
Microsoft says blocking third-party browsers & search providers improves user experience and is in keeping with how competitors act with their own digital assistants.
Is your brand prepared for voice search? 3 steps to get the conversation started
As voice search becomes more widely adopted, what can search marketers do to prepare? Columnist Purna Virji discusses how to adapt to this growing trend.
10 big changes with search engines over my 20 years of covering them
Search Engine Land founding editor Danny Sullivan looks at how search has changed over the two decades he's been writing about it.
Understanding intent through voice search
Bing and Google are looking at the future of search, and both are seeing a future that involves search engines as the intelligence platform powering digital assistance with daily life — personalized help that enables people to get more done efficiently and spend real time focused on what they care about most. Today’s digital assistants, […]
The rise of personal assistants and the death of the search box
Columnist Eric Enge recaps the SMX West 2016 keynote by Googler Behshad Behzadi, who envisions a not-too-distant future in which voice search becomes more ubiquitous -- and may even replace the search box.
“Search disruption is coming!” and 9 other expert insights From LSA16
The Local Search Association recently held its 2016 Annual Conference, LSA16, and Wesley Young shares 10 insights from experts and SMBs that will impact your marketing strategy.
SearchCap: Google mobile-friendly boost, DuckDuckGo directions & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google to boost mobile-friendly algorithm this MayMar 16, 2016 by Barry Schwartz Google announced increase in mobile-friendly update factors, but don’t expect another Mobilegeddon. 6 strategies to build links for your […]
SearchCap: Bing search APIs, Google candidate searches, Google Analytics 360 & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google 2016 candidate searches now include campaign funding details & search trendsMar 15, 2016 by Amy Gesenhues Since launching candidate cards earlier this year, Google continues to expand its 2016 election-related […]
Consumers shape new world of search advertising
Since Bing entered the search space just over six years ago, the landscape has transformed and technology has advanced, and the changes are only accelerating. In a time of limitless expectations and technology, consumers are continuing to reshape the search landscape as they look at devices and services to help them do and achieve more. […]
Be There. Introducing The Bing Network.
At Bing, we’re building a platform that gives people “knowledge for doing” in a more natural, predictive and personal way. It’s the intelligence that spans not just across Microsoft products but across platforms and across partners. Bing Network connects you to the moments that matter by being in the products people use every […]
SearchCap: Google Search Console Delays, Google Maps Closed & SEO Expectations
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Explains How Search Console Reports WorkFeb 25, 2016 by Barry Schwartz Why are the reports in the Google Search Console delayed? Google explains. The Death Of Search Marketing ExpertiseFeb 25, […]
Content Mapping, Search Optimization And The Buyer’s Journey
Have you optimized your content for all stages of the buyer's journey? Columnist Jim Yu looks at how to create the right content at the right time to drive conversions.
Microsoft Introduces Advertisers To The Bing Network
What search partnership? The Yahoo Bing Network is no more as both companies forge onward under separate cover.
SearchCap: Google Presidential Candidate Cards, Valentine’s Day Searches & Locksmith Woes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search iOS App Adds “I’m Feeling Curious” To 3-D TouchFeb 1, 2016 by Barry Schwartz Google adds a cute surprise to the Google search app on iOS, the “I’m Feeling […]
7 Ways Small Businesses Can Leverage Third-Party Apps for Local Search & Marketing
Apps consume the majority of mobile media time, but local business apps struggle to compete for attention. Columnist Wesley Young looks at how SMBs can instead use space on the most popular apps to get in front of customers.
How Apple Could Play Spoiler For The Search Ad Business
Could Apple disrupt business as usual for search marketers in 2016? Columnist Mark Ballard explores the possibilities.
Bing Results & Ads Now Live On AOL Search
The Bing-AOL search deal announced last year went into effect over the weekend.
Where’s Santa Claus? Your 2015 Guide To NORAD Tracks Santa & Google’s Santa Tracker
Santa Claus is coming to town! Here's how to keep track of his approach via the web, smartphone, or even by making a voice call.