Voice search isn’t the next big disruptor, conversational AI is
Virtual assistants and chatbots are opening up a whole new world for marketers, and voice search is just the beginning.
Siri
Siri is a virtual assistant that’s part of Apple’s operating systems. Our Apple Siri section provides news, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at Search Engine Land, check back daily for the freshest content on Apple Siri marketing tactics and strategies to help you implement successful campaigns.
SearchCap: Google Ads recording calls, Sitelinks snippets & Google Easter Eggs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Updated: The big list of Google Easter eggsOct 9, 2018 by Chris Sherman We’ve updated this post to include new Easter eggs that Google has placed as part of its 20th […]
Tips for optimizing content for voice search, virtual assistants
Voice search is coming. Here's what you can do today to get ahead of the curve.
How to use data to power target account selection
According to SiriusDecisions, a full 91% of B2B teams that are doing account-based marketing (ABM) see larger deal sizes from their target accounts than from non-target accounts. If that isn’t a ringing endorsement for the efficacy of ABM, then I don’t know what is. In theory, ABM is straightforward: Focus the bulk of your energy […]
Report: Google to pay Apple $9 billion to remain default search engine on Safari
If it's accurate, Apple is making a boatload of money off of Google.
Here’s an exclusive insider look at SMX East
Search Engine Land’s SMX® East returns October 24-25. We’re bringing a revamped, updated agenda and more than 50 world-class speakers to NYC, and we can’t wait to see you there. If you’re involved in SEO, SEM, marketing, content, social media or any other customer-facing activity, you owe it to yourself (and your company or client’s […]
SearchCap: Google simplifies targeting controls, Google headed back to China & more stories not about Google
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Join SiriusDecisions and Openprise for ‘Key Marketing Ops Capabilities to Boost Revenue’ Aug 2, 2018 by Digital Marketing Depot While many marketing and sales teams have adopted new methodologies like the […]
SearchCap: Chrome and HTTP will not mix tomorrow, Google hotel search results & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tomorrow, Chrome starts telling users HTTP sites are not secure Jul 23, 2018 by Barry Schwartz Is your site using HTTPS yet? Google is releasing Chrome 68 that will begin marking […]
Ask the SMXpert – Optimizing for voice search & virtual assistants
SMXpert Upasna Gautam continues the Q&A from SMX Advanced and discusses a number of topics including creating the right content, using homonyms, stressed words and quality metrics when optimizing for voice search.
SearchCap: Apple loses top management, new SEMPO Board, Apple Maps & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEMPO announces new board of directors for 2018-2020 Jul 19, 2018 by Barry Schwartz Here are the 15 new members of the board of directors for the search marketing organization. How […]
The last of Siri’s original bosses leaves Apple, as does ex-Topsy search exec
Departures likely a response to reorganization of Siri and AI units under John Giannandrea.
SearchCap: Google hotel ads, Bing testing icon, reviews impact ranking & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Posts adds ‘call now’ button Jul 12, 2018 by Barry Schwartz The new option within Google My Business lets you include your phone number as a call to action. Google […]
Ex-Googler John Giannandrea takes charge of Siri
Apple has merged Siri and its machine learning groups under Giannandrea’s leadership.
SearchCap: Pitch SMX East, YouTube news, bad PPC numbers & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: PPC’s #fakenews: 9 ways bad numbers might look good Jul 11, 2018 by Andreas Reiffen Did you know it’s super-easy to fake your way to seemingly good PPC performance? Contributor Andreas […]
Where are they now? Vint Cerf
Part 2 of a series of articles commemorating the history of internet search. Today, Vint Cerf, Vice President and Chief Internet Evangelist for Google.
SearchCap: Google My Business, building an in-house search team & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google My Business Agency Dashboard launches today Jun 5, 2018 by Barry Schwartz This new dashboard, announced a month ago, is now live and available for use. Building an in-house search […]
Is your marketing platform really intelligent?
Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot butlers are Siri and Alexa. Don’t get me wrong, they’re handy in their ways: suggesting nearby Thai food or tending to virtual shopping carts as we yell our grocery […]
SearchCap: Bing Ads In-Market ads, Google AdWords notes & search beats Facebook
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads rolls out In-Market Audiences to all US advertisersMay 30, 2018 by Ginny Marvin Now out of pilot with over 170 audiences determined to be in buy mode. What’s the […]
Google Assistant takes center stage at I/O, search takes a back seat
Search only mentioned twice in a nearly two-hour keynote that saw a long list of announcements.
Google voice-enables movie-ticket buying with Fandango
Enhanced capability is likely a preview of many similar Google Assistant integrations to come.
Microsoft launches new audience network, ‘Audience Ads’ at Bing Partner Summit
New display network combines search signals, Microsoft’s AI assets and its audience graph, which includes LinkedIn.
Study: Google Assistant most accurate, Alexa most improved virtual assistant
While one new study on voice assistants compares the quality of different providers' answers, the other drills into Google's data sources for 22 verticals.
SearchCap: Google algorithm update, changes to autocomplete & regional content
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms rolling out a broad core search algorithm update earlier this weekApr 20, 2018 by Barry Schwartz Google has confirmed rumors that a search algorithm update took place on Monday. […]
In big win, Apple hires Google AI chief John Giannandrea away from Google
Apple must succeed in AI if it is to remain competitive with rivals.
SearchCap: EU wants Google’s algorithm, Google My Business descriptions & new heatmap insights
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What’s different about digital marketing in the cannabis industry?Mar 15, 2018 by Brett Middleton Contributor Brett Middleton explores the current challenges and opportunities facing this budding industry, given the differences in […]
Once a competitive advantage, Siri now seen as liability for Apple
Failure to improve Siri will eventually impact iPhone sales.
SearchCap: The Virginia Woolf Google doodle, Google Q&A & remarketing ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Looking at marketing automation platforms? We compare 14 vendors Jan 25, 2018 by Digital Marketing Depot Virtually every marketing automation platform provides three core capabilities: email marketing, website visitor tracking and […]
Apple says HomePod is finally coming on February 9, but can it compete?
Apple also said that Siri is now used on more than 500 million devices.
5 (less obvious) PPC trends to watch in 2018
Here are several trends that will affect nearly every search marketer in the year ahead.
Google bringing the Assistant to tablets and Lollipop Android phones
The move comes against the backdrop of accelerating virtual assistant usage and intensifying competition.
Google aims to make apps for Google Assistant more functional and discoverable
It also enables users to start a task on Google Home and complete it on a smartphone.
Voice search: Content may be king, but context is queen in the new voice-first world
Yext VP of Industry Insights Duane Forrester discusses his new e-book, "How Voice Search Changes Everything," and what marketers can do to adapt and compete.
SearchCap: Bing shopping ads expand, Yext knowledge assistant & Acquisio acquired
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Creating a B2B and B2C overlap strategyNov 2, 2017 by Justin Freid How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses […]
SearchCap: Ask Google, SEO cookbook & SMX recap
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The SEO ‘do more with less’ cookbookNov 1, 2017 by Bobby Lyons How do you get the most out of your SEO program with limited resources? Columnist Bobby Lyons outlines his […]
SearchCap: Google short videos, AdWords scripts & IoT for local search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Submit your SEO questions to Google for upcoming short Q&A videosOct 9, 2017 by Barry Schwartz Google hasn’t produced short-form SEO video answers for three years, but now they’re looking to […]
Google’s ‘Manhattan project’: Home device with a screen to compete with Echo Show
Can Google Home emerge from Amazon Echo's shadow?
SearchCap: Smart speaker stats, link building AI & Google doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: 57% of smart speaker owners have bought something with their voiceSep 26, 2017 by Greg Sterling Part two of NPR Smart Audio report exposes the ‘v-commerce’ potential of virtual assistant […]
Report: 57% of smart speaker owners have bought something with their voice
Part two of NPR Smart Audio report exposes the 'v-commerce' potential of virtual assistant devices.
Apple switches back to Google search results for iOS & Mac
After serving Bing web search results in iOS and Mac for a few years, Apple has just switched the results back to Google, its original search partner.
Report: Google to debut ‘Home Mini’ smart speaker for $49 on October 4
The device is Google's answer to the low-cost Amazon Echo Dot.