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Shopify
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Pixel problems: Troubleshooting your paid media tracking implementation
Here are tips to avoid tracking problems with GoogleAds and BingAds by carefully managing tags and also learn to identify solutions for some common mistakes.
Learn how one startup doubled CPL and saved money
In this case study, a focus on keywords and cleaning up data to better understand CRO led to a 55 percent decrease in purchase CPA and larger deal size leads.
SearchCap: Taking pitches for SMX West, Amazon ads skyrocketing, Google AMP & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Deciphering search intent: 5 areas to get you started Sep 19, 2018 by Kristopher Jones Here are five ways to use search engine results and smart keyword research to help determine […]
SearchCap: Google update still rolling out, Bing adds hotel booking, page speed performance & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web
Google Marketing Live: Here come fully automated ads & campaigns for Local, Shopping & more
Google announces machine learning-loaded initiatives at its annual advertiser event.
SearchCap: Optimizing for voice search & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Already doing SEO? Add these two things to optimize for voice search Apr 6, 2018 by Bryson Meunier Not sure how to optimize your webpage for voice search? Contributor Bryson Meunier […]
Making website speed and performance part of your SEO routine
Monitoring webpage performance is key to avoiding setbacks when algorithms change. Contributor Bobby Lyons points out ways to adapt everyday SEO activities so a website will thrive regardless of algorithm updates.
Embrace a product manager mindset to improve 2018 SEO KPIs
How can you improve your performance in the new year? Columnist Adam Dorfman recommends thinking more like a product manager, focusing on activities that provide measurable impact to your company’s most important goals.
SearchCap: Google donate in search, Google Doodle & SEO SWOT
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEO SWOT Analysis: Focus your efforts in areas that deliver resultsNov 29, 2017 by Marcus Miller Wondering where to start with your SEO strategy? Columnist Marcus Miller explains how to identify […]
Shopify meets call tracking
As we enter the 2020s, e-commerce is set to generate more than $480 billion in the US and nearly $2 trillion globally. And while Amazon takes a lot of credit for online everything, they’re hardly the only game in town. A significant chunk of online retail is generated by smaller players, thanks in part to […]
SearchCap: Bing Ads tracking, Google Home screen & Google Fred
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s ‘Manhattan project’: Home device with a screen to compete with Echo Show Sep 29, 2017 by Greg Sterling Can Google Home emerge from Amazon Echo’s shadow? Targeting featured snippet and […]
Facebook expands Marketplace categories and content in new push for growth
Businesses will now be able to have their content featured in Marketplace.
SearchCap: Sundar Pichai promotion, content hoarding & Quora’s ad platform
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google CEO Sundar Pichai joins Alphabet boardJul 24, 2017 by Greg Sterling During his tenure, Google’s stock has increased from roughly $650 to $995. Got amazing content but no leads? 5 […]
SearchCap: Siri disappointment, link referrers & LiveRamp IdentityLink
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: WSJ: How Siri went from virtual assistant market leader to laggardJun 8, 2017 by Greg Sterling Internal cultural issues and employee departures have impacted Siri’s evolution. Voice search becomes voice action: […]
AMP — Accelerated Mobile Pages — rolling out to 1 billion more people in Asia
Baidu, Sogou and Yahoo Japan are adopting the mobile framework.
SearchCap: SEO budget & startup Google AdWords
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How your startup should be using Google AdWordsDec 22, 2016 by Brett Middleton If you’re just getting started with your business, figuring out who should manage your AdWords campaigns and what […]
Google opens the AMP fire hose
Columnist Barb Palser believes that the broad surfacing of AMP content in mobile search will expose a universe of AMP content that’s been hidden from view.
AMP — Accelerated Mobile Pages — begin global rollout in Google mobile search results
Google reiterated that the move does not include a rankings change.
SearchCap: Google algorithm update, iOS10 widgets & images in mobile
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google downplays the Google algorithm ranking update this week as “normal fluctuations”Sep 16, 2016 by Barry Schwartz Was there a major Google algorithm change this week? Many webmasters believe so. Google […]
4 e-commerce link building tactics that still work in 2016
Link building for e-commerce sites can be a challenge, but it isn't impossible. Columnist Christian Sculthorp shares tactics that you can use to acquire inbound links to your online store.
SEO requirements for a new website platform
Not just facing a site redesign but a full replatform? Columnist Clay Cazier presents the features most important to ensure your new site can support today's SEO best practices.
Brand bidding & PPC optimization: effective bidding techniques (part 7 of 8)
How do you deal with a rival trying to steal a SERP spot where your brand belongs? In part 7 of her 8-part series on brand bidding, Lori Weiman shows some examples of companies who are doing it right.
SearchCap: Bing Ads social extensions, Google Adpocalypse & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr Mar 18, 2016 by Ginny Marvin The new ad extension is in beta in the US. Why costs […]
SocialPro Rates Increase Saturday — Save $200
Connect with the experts at Marketing Land’s SocialPro. You’ll learn actionable tactics that deliver measurable results. Secure your spot before early bird rates expire this Saturday! Speakers from savvy brands and agencies will share paid, earned and owned social media strategies that attract fans and followers, increase sales and deliver ROI. You’ll hear from Facebook, Adobe, […]
SearchCap: Google App Indexing API Boost, AdWords Audience Insights & Google News SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Adds Additional Ranking Boost For Using App Indexing APISep 30, 2015 by Barry Schwartz Google announced a new ranking boost for App Indexing, as well as a new iOS indexing […]
Local SEO: How To Rank Your Local Business
Columnist Matthew Barby shares this handy primer on local search engine optimization.
Is Your Local Site Mobile Friendly? Should It Be?
Local businesses often don't see the need to go mobile, but columnist Rachel Lindteigen reminds SMBs that the time to prepare is now.
SearchCap: eBay’s Google Problems, Bing Ads Targeting & Yahoo’s Search Share Drops
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Search Share Falls Below 10 Percent For “All-Time Low” We’re on the cusp of new comScore U.S. search market share data for June. According to financial analyst notes, releasing the […]
SearchCap: The Day In Search, February 18, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Delivering On Search: Behind The Scenes With An Ad Agency SEO Manager Today’s full service ad agency services go far beyond building out creative and determining media placement. As Lowe Campbell […]
SearchCap: The Day In Search, November 7, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: SEMPO Asks Search Marketers To Take 9th Annual State Of Search Survey Just after publishing its annual salary survey results, SEMPO is calling for participants to take part in its 9th […]
Google’s Free Trusted Stores Seal Program Opens To All U.S. Merchants
Google has been testing its Trusted Stores seal program since October of 2011, and now the program is opening up to all U.S. merchants with a self-service sign-up interface. Merchants who participate will have a “Trusted Stores” badge — which opens to provide information about the company’s shipping and customer service record — appear beside their […]
Can Local Businesses Jump On The Pinterest Train?
It’s the ‘new’ social network everyone is talking about – and if you’re a local business owner, it could be a strong addition to your online marketing strategy. For the past few years, marketers have stressed the need for local businesses to leverage social networks like Facebook and Twitter to drive engagement with existing and […]
Vurve Advances Trend Toward Online Marketing Automation For SMBs
This past Monday Vurve launched. The CEO is Amit Kumar, who built SearchMonkey at Yahoo and then was at Dapper, which was recently acquired by Yahoo. The company’s tagline is “advertising on autopilot for your online store.” Vurve is targeting small businesses (SMBs) with e-commerce stores that spend up to $10,000 per month. The minimum […]