AI SEO
How to measure your brand’s visibility in Gemini
Your brand could be influencing buying decisions in Gemini long before analytics ever sees it. Here's how to uncover the missing signals.
Keyword research meets prompt research: A smarter way to prioritize topics
Some topics look small in search but dominate AI conversations. Compare keyword and prompt demand to prioritize what to build.
GEO for people who have to hit revenue targets
Most GEO advice optimizes for visibility. If you're accountable for business results, that's the wrong place to start.
AI makes SEO faster, but human expertise still wins
The biggest gains come from using AI to accelerate strategy, not replace original thinking. See where to draw the line.
Selling SEO or AI services? Your sales team needs more than a pitch deck
When sales is rewarded for closing deals and delivery is judged on results, unrealistic SEO and AI promises become almost inevitable.
How to turn news articles into assets for AI search
Liquid content gives publishers more ways to package, distribute, personalize, and monetize journalism as audience habits shift.
5 strategies for increasing AI visibility without messing up your SEO
Learn how to balance AEO and search performance with smarter content decisions, stronger third-party validation, and pages built for retrieval.
AI halftime report: H1 2026
AI search grew, token spending surged, software stocks fell, and publishers lost traffic. Here’s what H1 2026 revealed about AI’s impact.
Ghost citations: Why AI search cites your content, not your brand
Around 40% of AI citations leave the source brand unnamed, exposing a blind spot in how companies measure visibility in AI search.
How to scale SEO content updates with Claude Code
See how a 14-step workflow diagnoses content decay, protects rankings, and drives measurable traffic and revenue gains.
How prompt injection puts your brand and AI workflows at risk
Prompt injection attacks put your customers, AI agents, LLM referral share, and vendor stack at risk. Here’s where the threats are emerging.
What 15.7 million AI Mode citations reveal about getting quoted by Google
A year-long study of 15.7 million AI Mode citations across 148 industries shows exactly which passages Google highlights — and reuses.
Why creator content belongs in your AI search strategy
Creator reviews, videos, and social content shape AI citations, sentiment, and visibility — making cross-team coordination essential.
How to audit your AI entity footprint
See how clearly AI understands your business, where the evidence falls short, and what to strengthen as AI search evaluates your brand.
7 feedback loops for self-improving AI content workflows
Turn recurring corrections into stronger research, better drafts, more consistent editing, and smarter content planning.
AI search can’t verify your business — here’s how to fix it
An audit of 71 businesses found major gaps in AI retrievability, from unreadable websites and dead domains to missing trust signals.
How to use MCP Servers to speed up SEO research
Learn what it is, how to install and configure MCP servers from SEO tools. Discover multiple use cases to fast-track manual SEO work at scale.
The new SEO rules for bloggers in 2026: Why clarity matters in AI search
Forget AI plugins, word counts, SEO scores, and fake freshness. Focus on better content, stronger connections, and less friction.
Schema for AI search: How to identify and prioritize entity gaps
Schema markup does more than power rich results. Build a knowledge graph, assess entity coverage, and find gaps in AI understanding.
How category framing changes which brands AI recommends
The language your customers use to search can shape your brand's AI visibility. Learn what new research reveals about category coding.
LLM visibility case study: How Home Depot is winning AI search
Learn how Home Depot dominates AI search and discover six proven strategies ecommerce brands can use to boost LLM visibility, citations, and share of voice.
How AI search is reshaping link building strategy
AI search is changing how authority is measured. Learn why backlinks still matter, how entity SEO is rising, and what link building strategies work best in 2026.
AI-driven personalized search: A practical guide
See how personalized AI search uses entities, context, and multimodal signals to influence discovery beyond traditional rankings.
Google AI Mode adds Instacart, Canva and YouTube Music integrations
U.S. users can move from planning to checkout, design or listening as Search links AI responses directly with connected services.
How to run a local GEO baseline audit
Find out whether AI recommends your business, gets your information right, or favors competitors before investing more in local SEO.
Google AI Mode ads reach nearly 30% of queries: Study
High CPC searches were far likelier to show AI text ads, while paid placements rarely boosted citations or organic rankings.
Google is AI Mode’s No. 2 most-cited domain: Report
Google-owned business and product cards are taking a bigger role in AI Mode, especially for local and shopping searches.
Where AI agents get stuck on your site
AI agents retrieve most B2B website content, but pricing often sends them to third-party sources. Learn why and how to fix it.
Visual semantics: The missing piece of topical authority
Patents, research, and case studies suggest Google looks beyond text. Learn how page design influences search visibility.
Why standard SEO advice fails for travel websites
Feed management, entity optimization, and modular content matter more than traditional ranking tactics in travel search.
Hidden gem publishers outperform major media on audience affinity: Study
Media lists still prioritize traffic and domain authority, even as AI visibility depends on trusted, context-rich brand mentions.
How AI search gives old negative content new life
AI-generated answers can turn outdated articles into influential citations. Learn how to reduce reputation risk and respond effectively.
How to justify GEO investment without perfect attribution
You don’t need perfect attribution to prove GEO’s value. Track the metrics that connect it to business growth and measure what matters.
6 SEO priorities for AI shopping
AI can't recommend what it can't understand. Here's how to make your products easier for AI systems to evaluate.
How to close the identity gap between your brand, search, AI, and buyers
Your strongest traffic signals may be reinforcing the wrong brand identity. Learn how to uncover the gaps limiting search and AI visibility.
OpenAI sets Aug. 9 end date for ChatGPT Atlas
Atlas will retire less than a year after launch as OpenAI shifts AI browsing and task automation into its desktop app.
Gemini Intelligence signals a new era for search and commerce
Google's latest AI announcement signals a future where agents use websites on behalf of people. Here's what to watch.
Winning the AI decision layer: From AI discovery to agentic commerce
AI engines now decide which brands to recommend, trust, and transact with. Learn the six steps to become AI's preferred choice.
7 ways AI can turn Google Search Console data into action
Find hidden patterns, classify search intent, spot trends, and prioritize SEO opportunities without digging through thousands of queries.
ChatGPT citations change when hidden search pipelines switch
Two analyses found ChatGPT’s hidden search systems can change its sources, making citation tracking harder than answers suggest.