AI SEO
AI search adoption rises as consumer trust declines: Study
Survey data from 1,008 consumers and 150 marketers reveals how AI is reshaping search visibility, brand trust, GEO, and content strategy.
What replaces the ultimate guide in AI search
Long-form content alone no longer guarantees visibility. Learn the principles behind content AI systems retrieve and cite.
Meta launches AI Mode in Facebook search to answer questions
Public posts, Groups and Reels now power responses, turning conversations into a new discovery engine for advice and recommendations.
Content repurposing map for better SEO and LLM visibility
Learn how to repurpose content, discover which formats LLMs prefer, and get our content repurposing map to boost SEO and AI search performance.
How AI is merging paid and organic visibility
The line between paid and organic is fading as Gemini shapes campaigns, search experiences, and brand visibility across Google's ecosystem.
How AI helped build hreflang XML sitemaps at scale
Learn how iterative prompting, Python, and Google Colab helped turn a multilingual hreflang mapping project into a scalable workflow.
Why next-question intent matters for AI search visibility
Many pages answer the query but stop short of the decision. Next-question intent helps create more useful content for users and AI systems.
How travel brands can earn AI recommendations
TripAdvisor, Google Business Profile, OTAs, and reviews help AI understand travel brands. Learn how to strengthen those signals.
What new AI search data reveals about visibility and trust
Consumers are validating information across more platforms before making decisions. New findings show where AI systems look for authority.
Claude visibility may depend heavily on Brave Search rankings, new data suggests
Claude frequently pulls from Brave Search results, with ranking, recency, and comparison prompts triggering searches most often.
AI can write SEO content, but it can’t replace real experience
Generic advice is everywhere. Learn why firsthand knowledge and real-world experience are becoming more valuable for SEO.
What co-mentions reveal about the AI recommendation gap
Being understood by AI isn't the same as being recommended by it. New research reveals the gap between the two.
How real people actually prompt AI — and what it means for GEO
Survey data reveals how users combine short queries with personal context — and why that changes how brands earn visibility in AI search.
How AI forms opinions about your brand
Build a digital footprint that helps AI understand your expertise, recognize your credibility, and recommend your brand.
The problem with AI share of voice and 3 metrics that matter more
Many AI visibility platforms extrapolate from a small subset of prompts. Explore three metrics designed for an infinite-query environment.
4 ways to track AI search visibility when attribution falls short
The path from discovery to decision is getting harder to see. Learn how to combine traditional attribution with new signals of influence.
Delegation search: Why users outsource decisions to AI
From travel planning to product research, users increasingly seek confidence, recommendations, and a faster path to action.
Why so much SEO work no longer drives growth
Keyword research and on-page optimization still matter, but authority, distribution, and brand visibility now drive more organic growth.
AI in the wild: Confident, wrong, and weirdly expensive
AI doesn’t need to be fully correct to sound convincing. Three Gemini conversations reveal why expertise and skepticism still matter.
Google’s expanded candidate set and the selection crisis
As AI systems evaluate broader content pools, selection depends on verification, semantic relationships, and information gain.
What to do now that AI Overviews turned search into reading sessions
Search intent still shapes content strategy, but AI Overviews now shape how users behave on the SERP itself.
How a 200-person company competes with a $160B giant in AI search
Want more AI search visibility? See how Descript earns citations, brand mentions, and recommendations in AI search — and what you can replicate.
How SEO turns customer success into AI-readable proof
Much of the evidence AI systems rely on lives inside customer success, support, and delivery teams. Here’s how SEO can surface it.
How ‘it’s just SEO’ took over the GEO conversation
The GEO debate has become a distraction from a larger shift in how AI systems surface brands, sources, and recommendations.
Link intent: How to combine great content with strategic outreach
Link intent combines authoritative content with strategic outreach to build links, referral traffic, and AI search visibility.
How a ‘client brain’ gives AI the context SEO work needs
Structured client memory helps AI-generated work stay grounded in brand guidance, campaign history, and technical limitations.
How to use schema markup to optimize for the agentic web
AI agents rely on structured data to understand and act on your content. Learn how schema markup supports the emerging agentic web.
How to train Claude to sound like your brand
If Claude keeps writing beige, the problem is probably the brand rules you never gave it. Train AI on your voice, tone, visuals, and style.
New SEO KPIs you’re missing: How to measure SEO beyond clicks
Discover the new SEO KPIs that matter beyond clicks and rankings like AI mentions, user interactions, conversions, and the tools that make it possible.
5 places to find FAQ content that improves AI visibility
Use GSC, Reddit, People Also Ask data, customer insights, and AI prompt trends to uncover the questions that drive search visibility.
Brand depth determines what AI systems recommend
Citations only show the outcome. The real advantage comes from building a brand AI systems consistently retrieve, recognize, and recommend.
Introducing ‘YBYS’: Your brand = Your SEO
The easiest way to survive AI search may be the least exciting SEO advice ever: build a real brand.
The micro-macro shift: How to measure AI visibility now that precision is gone
AI visibility is now a macro measurement problem. Here’s how to build a defensible framework for tracking recommendation trends.
The SEO-GEO gap: How AI search traffic differs from organic traffic
Data from 10 websites shows why original research, tools, and answer-first content outperform generic educational articles in GEO.
How to get your Google Ads seen in AI Overviews
Here's how feeds, landing pages, and audience signals help Shopping, Performance Max, and AI Max campaigns appear in AI Overviews.
The new playbook for localized AI search optimization
Learn how to influence the reviews, citations, and third-party mentions AI search engines use in local business recommendations.
What makes a brand machine-readable in AI search
A review of 19 businesses found the same problem repeatedly: strong expertise buried in content AI systems can’t reliably interpret.
Organic traffic is still worth tracking — just not all of it
Not every organic visit deserves equal weight anymore. Here’s how to focus SEO reporting on high-intent pages and business impact.
The search everywhere optimization pyramid: How to build visibility before search
Your buyers already have a shortlist before they reach Google. Here’s how to influence the conversations that put brands on it.
Nearly half of online articles are now AI-generated: Study
Study of 55,000 webpages finds AI-written content surged after ChatGPT and now accounts for about half of sampled articles.