Nearly two-thirds of online publishers saw lower CPMs in early May
Though they're ticking back up, decreased CPMs are still a buying opportunity.
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Google surfacing more local COVID news content to satisfy massive search demand
Local news publishers have struggled to monetize spike in consumer interest.
French antitrust decision sets the stage for Google to pay for news content in Europe
Google had sought to avoid paying copyright licensing fees by getting publishers to waive them in exchange for being included in search results.
A deep dive into the fact check structured data: Who is it right for?
If you want to position yourself as an authority in your space, learn how to use Fact Check structured data.
Will Facebook’s massive usage increases (eventually) turn into revenue?
The pandemic is helping the company repair its public image.
SMX Overtime: Opportunities and challenges for conversational voice search
Expert search marketer and SMX speaker, Eric Enge, explains why brands need to better understand voice apps and interactions to meet their user needs.
Say hello to Google’s new Publisher Center
The interface is now the central hub for publishers to manage content across Google.
How to breathe fresh life into evergreen content (and get fresh traffic, too)
John Shehata discusses how to attract more visitors through consolidating and optimizing existing assets.
Google readies new markup rules for European news publishers
The approach is a reaction to the EU Copyright Directive, to avoid paying licensing fees.
Google News rolling out card layout on desktop search results
Google News publishers may soon see changes in their referral traffic from Google News with this design change.
Google’s indexing bug is back – new content not being indexed
It's back, Google isn't able to index new fresh content right now.
Google investigating a new indexing bug – this time with Google News
Oh no - another indexing related bug. But this one is limited to only a few Google News publishers.
Apple News, Google News, Google Newsstand: What marketers need to know
What they are, how they work and how to optimize for Google News and Apple News.
Google launches News Initiative subscriptions lab for publishers
The company also announced new fact-checking tools and other efforts to stop the spread of 'misinformation.'
Google lobs invective at EU Copyright Directive
SVP Kent Walker urges changes in language ahead of ratification.
EU copyright directive poised to become law, includes licensing fees for search engines
Controversial 'link tax' and content filtering provisions part of the final language of the Directive.
No surprise: Clicks plummet when images, article info stripped from news results in SERP
Google sought to show potential 'unintended consequences' of new copyright rules that require fees when content is shown in search results.
Google shares tips for success in Google News search results
Get reacquainted with best practices for getting your content in Google News.
EU copyright directive nearing final form as Google tests stripped-down news SERPs
Once the language is finalized, each member state will need to ratify the directive.
SearchCap: Google Gmail ads, DuckDuckGp Apple Maps & Amazon ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Amazon Sponsored Products ads now support dynamic bidding, bid adjustmentsJan 15, 2019 by Ginny Marvin Advertisers can opt-into automated bidding and tailor bids for the search ads by page placement. DuckDuckGo […]
SearchCap: Google Ads exact match name and brands in search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Protect your brand in searchDec 12, 2018 by Digital Marketing Depot 98% of your competition is brand bidding. Advertisers bid on each others brand and trademarked terms to steal website traffic. […]
SearchCap: Google My Business app, Bing ads insights & web site trust
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads’ Competition Tab offers new insights, recommendationsNov 14, 2018 by Ginny Marvin Now rolled out globally, advertisers can access deeper Auction Insights and machine learning-powered recommendations. Google releases improved GMB […]
Changes coming to Google News to help publishers ‘find their sites’
The company's move comes after months of complaints from publishers, but Google wouldn't say what exactly it was changing.
Google Home Hub: An SEO perspective
It might be time to start focusing more on creating YouTube videos for your content with the release of the Google Home Hub.
SearchCap: Bing features, Amazon sponsored ads and link building
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing adds election information, redesigns image search, provides NFL answers, and word of the dayOct 30, 2018 by Barry Schwartz Bing highlights some search features that are popular during the upcoming […]
When Facebook went down, direct traffic to news sites went up
Facebook users turned to Google search or went directly to publishers.
Google: AMP to use ‘consensus-seeking’ governance model
Nearly 80 percent of AMP contributors are now third parties.
EU approves controversial copyright directive aimed at Google, Facebook, Twitter
The new rules, which require member-state approval to go into effect, amount to a kind of 'GDPR for copyright.'
European publishers accuse Google and Facebook of ‘plundering’ their content
Publishers and media companies have stepped up lobbying for a restrictive copyright law that would effectively create 'link taxes.'
Search Cap: Google Ads Overview page changes, GSC updates, Bing WMT & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Now you can make edits to keywords, ads, campaigns, bids right from the Google Ads Overview page Aug 30, 2018 by Ginny Marvin Make quick changes on the fly from several […]
Google Assistant will now find you ‘good news’
'OK, Google: Tell me something good' triggers positive news stories from the Solutions Journalism Network.
SearchCap: Save big on SMX East, Google Image search, lawsuit settled & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google releases speakable markup for news publishers interested in Google Assistant Jul 24, 2018 by Barry Schwartz Google has released new markup and schema aimed at bringing more news content to […]
Google releases speakable markup for news publishers interested in Google Assistant
Google has released new markup and schema aimed at bringing more news content to the Google Assistant and Google Home devices.
SearchCap: Chrome and HTTP will not mix tomorrow, Google hotel search results & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tomorrow, Chrome starts telling users HTTP sites are not secure Jul 23, 2018 by Barry Schwartz Is your site using HTTPS yet? Google is releasing Chrome 68 that will begin marking […]
SearchCap: EU & Google fines, Bing Merchant Center imports & Google News publisher features
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: EU about to fine Google billions in Android antitrust caseJun 6, 2018 by Greg Sterling The first antitrust fine was roughly $2.8 billion; this one could be larger. Bing Merchant […]
Google News to deprecate crawl errors report in Search Console & mobile app link in News Publisher Center
The removal is part of larger update to Google News.
EU’s disruptive ‘copyright reform’ moves closer to passage
Legislation seeks to clean up copyright but also to subsidize traditional media at the expense of internet companies.
SearchCap: Google News updated, standout tag gone & e-commerce SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The new and AI-improved Google News now available for iPhone and iPadMay 15, 2018 by Greg Sterling Google News redesign in more than 120 countries on the web, Android and iOS. […]
Google News no longer supports the standout meta tag and Editors’ Pick
A few months after Google drops support for the meta news keywords tag, Google removes two other webmaster-related publisher features.
Google drops support for meta news keywords tag
After years of telling publishers to use the news meta keyword tag, Google said it stopped supporting it months ago.