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SearchCap: Google Gmail ads, DuckDuckGp Apple Maps & Amazon ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Amazon Sponsored Products ads now support dynamic bidding, bid adjustmentsJan 15, 2019 by Ginny Marvin Advertisers can opt-into automated bidding and tailor bids for the search ads by page placement. DuckDuckGo […]

SearchCap: Google Ads exact match name and brands in search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Protect your brand in searchDec 12, 2018 by Digital Marketing Depot 98% of your competition is brand bidding. Advertisers bid on each others brand and trademarked terms to steal website traffic. […]

SearchCap: Google My Business app, Bing ads insights & web site trust

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads’ Competition Tab offers new insights, recommendationsNov 14, 2018 by Ginny Marvin Now rolled out globally, advertisers can access deeper Auction Insights and machine learning-powered recommendations. Google releases improved GMB […]

SearchCap: Bing features, Amazon sponsored ads and link building

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing adds election information, redesigns image search, provides NFL answers, and word of the dayOct 30, 2018 by Barry Schwartz Bing highlights some search features that are popular during the upcoming […]

Tracking the Accelerated Mobile Pages (AMP) Project

AMP isn’t quite a household acronym yet, but it has big implications for virtually everyone with web access. The Accelerated Mobile Pages (AMP) Project, the brainchild of Google announced just two years ago, is already impacting millions of users’ experience. And it’s growing fast. The downside — arguably a temporary one — is that not […]

SearchCap: Google link command, mobile-first index & SEO problems

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google has officially killed off their link commandJan 12, 2017 by Barry Schwartz Google tells webmasters and SEOs to stop using the link command, that it is officially dead and not […]