SEO
Search Engine Land is your ultimate source for the latest SEO news, strategies, and content. You’ll find a variety of up-to-date and authoritative resources to help you work smarter and make better decisions.
Comprehensive industry coverage
We provide the latest industry updates, ensuring you’re always informed about changes that could impact your SEO efforts. From major algorithm shifts to minor tweaks, we keep you in the loop.
Our resources cover everything from the basics of SEO to advanced analysis of Google rankings.
Data-driven insights
We offer the latest data and insights to support your SEO initiatives.
Our resources are carefully curated to provide you with the information you need to make informed decisions and improve your search performance.
Expert knowledge
Our content is written by an experienced in-house team, and subject matter experts from leading brands and agencies. This diverse group of contributors ensures you get well-rounded, expert perspectives on SEO topics.
We explore industry trends like the evolution of high-performance agency models and the future of SEO’s oldest tactics.
Stay ahead of the curve
The search industry is constantly evolving, and we’re here to help you keep pace. Stay ahead of algorithm updates, emerging trends, and best practices in the ever-evolving search industry.
We even cover cutting-edge topics like using ChatGPT prompts for SEO.
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Dig deeper into SEO:
NerdWallet reveals costly Google SEO visibility challenges
NerdWallet reports a brutal quarter for SEO, thanks in part to Google AI Overviews providing answers directly in the search results.
Google’s next algorithm update is coming soon, but don’t expect to recover lost traffic
Google held a web creator event yesterday, where engineers and executives spoke directly to creators who had ranking declines.
SEO beyond Google: Building your brand on Reddit, Quora, TikTok and more
Essential insights to diversify your brand’s online presence, expand your reach and engage with audiences on key platforms.
How to choose an SEO-friendly domain name
Select a domain name that supports your business goals and brand identity without falling into common SEO traps.
Google expands AI Overviews to over 100 countries
This will bring AI Overviews to over 1 billion users and should work in any of the currently supported languages.
An in-depth guide to technical SEO optimization
If your technical SEO is poor, search engines will struggle to discover, crawl, and index your site quickly and correctly
Google Search demoting content that is starkly different from the main content of the site
A Google spokesperson told Glenn Gabe, "Our systems aim to understand if a section of a site is independent or starkly different from the main content of the site. This helps us surface the most useful information from a range of sites."
Google Search Console performance report bug causes panic
Many of you woke up to seeing zero close to clicks and impressions this morning, this is an issue on Google's end Google confirmed.
Inbound or outbound? What 1,000 consumers reveal about search, social and AI
Learn how consumer habits impact inbound vs. outbound marketing, plus the value of SEO, social media and AI in driving conversions.
5 SEO trends for 2025
Stay ahead by preparing to navigate Google's antitrust challenges, AI’s prevalence, the value of technical SEO and more.
Advanced SEO: How to level up your keyword strategy
Here's a framework to analyze user sophistication, prioritize high-intent keywords and engage all decision-makers along the customer journey.
How to set goals for your SEO team
Set your SEO team up for success with clear, performance-oriented goals that align with business objectives and foster collaboration.
Hyper-personalization in PPC: Using data to deliver tailored ad experiences
Discover the role, benefits and best practices of data in hyper-personalization – plus some real world examples.
Google Performance Max gets new AI-powered video creation, asset testing
Google is integrating its advanced Imagen 3 AI model for creative optimization, along with testing and ad rank Performance Max capabilities.
How to deal with SEO emergencies
From rankings drops to site issues, learn which SEO problems require urgent action and how to prioritize your efforts effectively.
Why SEOs are killing digital PR
Focusing on cost-per-link in digital PR is stifling creativity and effectiveness. Here's how to use digital PR for real results.
Google Search to drop Sitelinks Search Box
This does not impact sitelinks but will impact the search box sitelinks feature.
Search Engine Land Awards 2024: And the winners are…
Here are all the individuals, agencies and in-house teams who have earned Search Engine Land awards for excellence in SEO in PPC in 2024.
What is off-page optimization?
Off-page SEO has evolved beyond link building. Learn modern strategies for building authority, reputation and visibility across platforms.
How to design landing pages that boost SEO and maximize conversions
Create landing pages that rank higher, attract clicks and convert visitors into customers by avoiding pitfalls and following best practices.
Search traffic benchmarks report for 2024
An in-depth look at organic search traffic trends and SERP insights across seven industries.
How to optimize PPC customer acquisition cost for B2B
Improve your B2B PPC campaigns by understanding CAC, using offline conversion imports and improving lead-to-customer tracking.
The ultimate guide to HTTP headers for SEO
Learn what HTTP headers are, how they influence website performance and security and best practices for optimization.
SearchGPT gives brands 4x more referrals vs. Perplexity, Claude
SearchGPT is still in limited beta, but it's starting to send more referral traffic to brands than established generative engines.
YouTube citations in Google AI Overviews surge 300%
Meanwhile, the overlap of organic search rankings and AIO citations increased overall, but dropped for shopping queries, new analysis finds.
First SEO conference for lawyers – Dec 6 in Miami
Discover sustainable SEO strategies to achieve higher rankings, attract quality leads, and secure more signed cases. Network with top legal SEO experts to grow your practice.
Bing Webmaster Tools gains recommendations, 16 months of data and previews Copilot integration
Recommendations enhances top insights and it previously offered up to 6 months of data.
How the Digital Markets Act is reshaping search and Google’s monopoly in Europe
The new EU legislation challenges Google’s search dominance. Learn how it promotes fair competition and what it means for SEO.
Semrush acquires Search Engine Land
Leading SaaS platform Semrush acquired Search Engine Land, SMX and all of our sibling publications.
Strategic content planning for SEO
Dive into audience research, keyword analysis, and the importance of aligning your content with Google's E-A-T.
What is edge SEO?
Streamline SEO updates by implementing changes at the network's edge, improving website speed and flexibility.
Should your early-stage start-up invest in SEO? 4 questions to address
Choosing between SEO and PPC? Assess your startup’s needs with these key questions and make the right choice for driving early growth.
5 things that led to a Google HCU recovery (and 3 that didn’t)
Google's helpful content update has been challenging for many websites – but redefining it could lead to recovery and improvement.
AI SEO: How to be visible in Google AI Overviews, chatbots, LLMs
Optimize your content for Google AI Overviews and become a go-to source for chatbots and large language models.
Microsoft working on simplifying Bing
Mustafa Suleyman, the CEO of Microsoft AI, said they "unshipped 27 features" in Bing.
How to find the ‘best’ Core Web Vitals opportunities
Prioritize Core Web Vitals improvements by identifying URLs with the biggest lift potential to boost rankings and revenue across your site.
How TikTok and YouTube’s ecommerce push redefines the search journey
These social platforms disrupt traditional search with shoppable content and social commerce features. Here’s how ecommerce brands can adapt.
Search Engine Land Awards 2024: Complete finalists list
We're excited to announce the nominations for this year's Search Engine Land Awards. Winners will be announced Oct. 21.
Google Search expands Store ratings to more countries
Now these are available on Google Search in India, Australia, Canada, and the UK.
OpenAI to integrate SearchGPT into ChatGPT before 2024 ends
OpenAI's Varun Shetty also said publishers will be fairly compensated through 'significant incremental traffic from new audiences.'