SearchCap: AdWords Updates & Innovations, Local SEO & Google Electric Logo
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: See All Of The New Google AdWords Updates On One Web Page Google creates a new page that acts as a release notes document for showing advertisers the latest updates and […]
Barry Schwartz on February 18, 2015 at 5:00 pm | Reading time: 4 minutes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- See All Of The New Google AdWords Updates On One Web Page
Google creates a new page that acts as a release notes document for showing advertisers the latest updates and feature releases to Google AdWords. - 3 New AdWords Automations You Can’t Afford To Miss
Columnist Frederick Vallaeys discusses some exciting recent developments in the world of AdWords scripts. - Innovative Marketers, Transformative Technologies – Attend MarTech in San Francisco, March 31-April 1
Next month, the community of innovators pioneering marketing technology adoption and operations will gather at MarTech: The Marketing Tech Conference. Secure your spot and save $250 by purchasing by this Saturday, February 21. Register now. Join us March 31-April 1 in San Francisco for: Presentations and panel discussions that guide your selection of marketing technologies, […] - Local Businesses: How To Get Good Online Reviews That Build Business
Online reviews can make or break local businesses these days, so columnist George Aspland shares his process for cultivating (good) reviews. - Alessandro Volta Google Logo Celebrates 270th Birthday Of The Inventor Of World’s First Electrical Battery
The 18th century Italian scientist created the Voltaic Pile, an electric battery made of metal discs, cardboard and seawater-soaked cloth.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- YouTube Says Growth Is Still Strong Despite Push From Facebook
- Sex Toy Maker Releases Interactive #BeyondTheWave Movie Trailer That Must Be Watched Together
- A CMO’s View: The Down And Dirty Details On Tough Mudder’s Video Marketing Strategy
- Yandex Suffers Q4 “Currency Headwinds,” Files Antitrust Complaint Against Google
- Why Facebook’s Push Toward A Standard Of Viewed Impressions Is A Boon For Advertisers
- Are You Committing The 7 Sins Of Martech?
- Innovative Marketers, Transformative Technologies – Attend MarTech in San Francisco, March 31-April 1
- Redesigning Your Ad-Supported Site For Viewability & Mobile
- Facebook Wants To Help Publishers Fix The Mobile Reading Experience
- Buzzfeed Video Chief: Facebook Is Driving Significant Views But Still Trails YouTube
- There Are Only A Few, But Here’s How Early Adopters Are Using Twitter Video
Search News From Around The Web:
Industry
Local & Maps
- Greenlandic fjords and viking ruins await your discovery in Google Maps, Google LatLong
- Why Reviews are Hard – A look at the numbers, Mike Blumenthal
Link Building
- 3 Trillion URLs Crawled – just the tip of Majestic’s Iceberg, Majestic Blog
Searching
- Google Reading Level Bug, Google Operating System
- How Google determined our right to be forgotten, The Guardian
- Science Powering Product: Yahoo Aviate Suggests…, Yahoo Labs
- Search Challenge (2/18/15): A couple of odd questions…., SearchReSearch
SEO
- Google News SEO: Title Tags & H1 Should Be Consistent, Search Engine Roundtable
- Google News Sitemap Index Count Not Accurate, Search Engine Roundtable
- Google Panda Update Has Not Update In Over Four Months, Search Engine Roundtable
- Hiring for SEO: How to Find and Hire Someone with Little or No Experience, Moz
- Introducing crawlbin – A Service for Testing SEO Directives and HTTP Responses, Distilled
- Local SEO in 2015, koozai.com
- Photography SEO, Yoast
- SEO Growth Hacks for Startups, SEMrush Blog
- Understanding Semantic Search – Introduction for Beginners, Ahrefs Blog
SEM / Paid Search
- 4 Red Flags That PPC is Not Right For Your Business, PPC Hero
- PPC Pivot Tables & Charts: aimClear’s Deep in the Sheets, aimClear Blog
Search Marketing
- Case Studies: Fixing Hacked Sites, Official Google Webmaster Central Blog
- Discover 15 of the Most Powerful Words in Marketing and SEO, Ignite Visibility
- Google Blocking Websites Infected with Malware Through Fancybox-for-Wordpress, The SEM Post
- Google Close Variant Exact Match Conversion Rate 52% Lower than True Exact Match, RKG Blog
- Quick guide to configuring goals in Yandex.Metrica, russiansearchtips.com
- Rich Media Gallery redesign: Simplifying complexity and optimizing for mobile, AdWords Agency Blog
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About the author
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.